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Social media changes everything v2

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Social media changes everything v2

  1. 1. 8 ways social mediachanges everything. How are you adapting?
  2. 2. All eventshappen inreal time.
  3. 3. Marketing,publicrelations,branding andclient supportget all mixed uptogether.
  4. 4. It’s a dialogue,It’s a dialogue, a monologue. notnot a monologue.
  5. 5. You have no control,only influence.
  6. 6. Youcannotoutsourceyour voice.
  7. 7. Attention is the most scarcecommodity of all.
  8. 8. The time you spendis more preciousthan the money.
  9. 9. Personal brandis as important as corporate brand.
  10. 10. 8 ways social media changes everything• All events happens in real time.• Marketing, public relations, branding and client support get all mixed up together.• It’s a dialogue, not a monologue.• You have no control, only influence.• You can’t outsource your voice.• Attention is the most scarce commodity of all.• The time you spend is more precious than the money.• Personal brand is as important as corporate brand.
  11. 11. jay@palter.ca 780-868-8433Content marketing and personal brand strategies for professionals and firms. Copyright 2012 Jay Palter. All rights reserved. Not for reproduction or distribution without written consent.

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