Lime Launch Strategy

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A Brand Launch Strategy for an Experimental Marketing Agency

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Lime Launch Strategy

  1. 1. More Brand Fans. More Fun.Copyright © 2011 SideFX / Jay Abeyratne Get Connected to LIME Corporate Launch Strategy for LIME – An Experimental Marketing Agency We are a Live / Interactive brand experience agency that creates sensory experiences to strengthen relationships between brands and consumers, while helping our clients become “The most” talked-about experience brands. Simply add us to your brand and feel the difference. The 5 Fundamentals of LIME 1. Deliver on Brand promise via experiences 2. Create Peoples Brands “Brand2everyone” 3. Project authenticity and the 3Rs – Real, Relevant, Right 4. Invite and engage participation 5. Invent new Brand experiences
  2. 2. More Brand Fans. More Fun.Copyright © 2011 SideFX / Jay Abeyratne Here’s How it all Works - The 5E Model Get Connected to LIME
  3. 3. More Brand Fans. More Fun. Copyright © 2011 SideFX / Jay AbeyratneThe Ambient Launch of LIME Get Connected to LIME A strategic activation campaign by displaying LIME brand visibility in all Cargills and Keells supermarkets in Colombo and suburbs, invitingSri Lankans to get connected with us by visiting our Facebook page and becoming our fans.
  4. 4. MoreBrand Fans.More Fun. Copyright © 2011 SideFX / Jay Abeyratne Get Connected to LIME LIME on Facebook and Twitter
  5. 5. More Brand Fans. More Fun.Copyright © 2011 SideFX / Jay Abeyratne Get Connected to LIME ACTION Tell us what you want to achieve. Whether its a successful 1 product launch, re-launch, increase brand awareness, move into a new market, drive sales or just a good old fashion party. Our approach 2 Give us a budget on Experimental 3 Let us develop a plan for you to fall in love with Marketing 4 Fall in love with it We implement it whilst you sit back reap the rewards 5 and your target audience will Experience, Love and Trust your Brand.
  6. 6. More Brand Fans. More Fun.Copyright © 2011 SideFX / Jay Abeyratne Get Connected to LIME Our Key Service Offerings: Product Sampling Get your product into the hands of Promotional Staff We provide the best promotional and stunt your customers, make your product stand out, by using more staff for publicity stunts, product launches, advertising, creative distribution methods. demonstrations, roadshow hosts, leafleting, brand awareness, youth Buzz Marketing Buzz Marketing aims to get people talking marketing, exhibitions, merchandising, private parties and modelling about your product through their peers, trend-setters or various shoots. technology mediums. Experiential Marketing Strategy & Planning Guerrilla Marketing Traditionally guerilla marketing With carefully considered strategy and planning a good campaign generates results by using time, energy and imagination to sell becomes a great one and experiences become more powerful and more your brand. sensational – to the benefit of all. Live Experiences Customer participation and direct Exhibitions Stand out from the crowd, do something a little consumer interaction will create demand for your brand and different to make a big impact. understanding of your message. Ambient Advertising A simple, eye-catching and elegant Stunt Performers Sometimes you just need that extra advertising solution in the right place at the right time will have a special performance to add the wow factor to your activities. massive impact. High Profile PR Stunts Talk is powerful. Talk is influential. We will get everyone talking about you and your product.
  7. 7. More Brand Fans. More Fun. Copyright © 2011 SideFX / Jay AbeyratneExperimental Marketing @ work Get Connected to LIME
  8. 8. More Brand Fans. More Fun.Copyright © 2011 SideFX / Jay Abeyratne Get Connected to LIME We then AMPLIFY the Brand activity on Press, Radio & Social Networks
  9. 9. More Brand Fans. More Fun.Copyright © 2011 SideFX / Jay Abeyratne Get Connected to LIME The key measure of success is simple: We Turn consumers into vibrant Brand Evangelists

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