5. 2008 MARKS THE TIPPING FOR SOCIAL MEDIA “ It will soon be no more remarkable that your grandmother reads a blog than that she reads email.” --Josh Bernoff, Forester Research Spectators grew by 21% Inactives dropped by 19%
That’s a question I get a lot, especially considering that my name is not Max Gladwell. In fact, it’s not a name or even a pen name. The short answer to this question is that it’s intended to represent an ideal. Max Gladwell is the heroic ideal of the social entrepreneur. The entrepreneur who wants to change the world for good.
We’re here at Opportunity Green to explore the mega trend of sustainability and green living. John Doerr of Kleiner Perkins calls it the greatest economic opportunity of the 21st century. But there is another trend that is equally compelling in terms of its transformational power: social media. When you integrate them, the power is exponential.
This space has exploded over the past year. Most of these launched in 2008. But the reality is that any company or nonprofit can use social media. The big question is how?
Creators : Publish a blog, Upload video you created (YouTube), write Wikipedia entries Critics : Yelp, Comment on blogs, Forums, Edit Wikipedia articles Collectors : RSS feeds, “Vote” for Digg Joiners : Facebook, LinkedIn Spectators : Read blogs, Watch YouTube videos, Inactives : None of the above
75% of all online adults are on the social web, and the rate of participation from 2007 to 2008 shows a clear tipping point. Your customers and stakeholders are on the social web. This is Web 2.0 but it’s also Advertising 2.0, PR 2.0, Customer Service 2.0, Product Development 2.0, Risk Management 2.0, and Leadership 2.0.
Advanta is the largest providers of business credit cards to small businesses. As you can guess, though, the competition is pretty fierce in this space. So two years ago, Advanta formed an Innovation Team.
Creators, Critics, Collectors. Partly Joiners. Not Spectators.
Critics, Collectors, Joiners, Spectators. Not Creators.
