Lesson 2

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Lesson 2

  1. 1. REVIEW from WEEK 1
  2. 2. What is an AD?
  3. 3. an AD is something that publicly promotes...a PRODUCT a SERVICE an EVENT
  4. 4. There are many different types of ads.PRINTSOCIALVIDEOGUERILLA
  5. 5. DIRECTIONS:Create your own ad.Be Creative and Have Fun!
  6. 6. Lesson WEEK 2
  7. 7. Today we are going to talk about ads andtheir audiences
  8. 8. What are audiences?Where would you find different audiences?
  9. 9. SAMPLE AUDIENCESkids who have bracesteenagers who driveteens who are tech savymothers who work fulltimesingle mothersteens with multiple siblingsteens who are activeteens with a part time jobkids that live in the citykids that take the bus to schoolkids who have trouble in school
  10. 10. Ex. MOVIESDifferent movies appeal todifferent people, think ofmovies like mini ads.
  11. 11. Let’s look at some ads.
  12. 12. Who is the audience for this ad?
  13. 13. Compared to...
  14. 14. and these?
  15. 15. Now it’s your turn
  16. 16. DIRECTIONS:Working with the students at your table, write whoyou think the ad given to your group is directedtowards.Be prepared to share with the class.
  17. 17. So why is it important to know whoyou are talking to?
  18. 18. Think about the different people in your life.- What do they like?- How would you describe them?- Would you talk to each of them differently to get what you want?
  19. 19. Now think about you.Who are you?
  20. 20. DIRECTIONS:Please take out a pen/pencil and piece of paper.Think of how you would best describe yourself.- What is your favorite kind of music?- What are your favorite activities?- Who do you look up to?- What parts of your day would you like to improve?- What kind of clothes do you like? Why?Be prepared to share with the class.
  21. 21. Brainstorm on board differentcharacteristics of students https://www.exobrain.co/maps/4b14b0574bb56c02358c433a1e98a2c06a90d85ab79669fede9e2ba2
  22. 22. People who make ADs want to know these thingsabout you so they can better understand you andhow to speak to you.
  23. 23. A target market is whatadvertisers call thegroup they are trying totalk to.
  24. 24. For our marketing campaign who do we want totalk to?What group of people do we think need our helpgetting inspired to be fit the most?Do we want to convince our parents? Friends?
  25. 25. Independent Practice:- Why is it important to know your audience?- What does target market mean?
  26. 26. Questions?

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