Today we are going to talk about ads andtheir audiences
What are audiences?Where would you find different audiences?
SAMPLE AUDIENCESkids who have bracesteenagers who driveteens who are tech savymothers who work fulltimesingle mothersteens with multiple siblingsteens who are activeteens with a part time jobkids that live in the citykids that take the bus to schoolkids who have trouble in school
Ex. MOVIESDifferent movies appeal todifferent people, think ofmovies like mini ads.
DIRECTIONS:Please take out a pen/pencil and piece of paper.Think of how you would best describe yourself.- What is your favorite kind of music?- What are your favorite activities?- Who do you look up to?- What parts of your day would you like to improve?- What kind of clothes do you like? Why?Be prepared to share with the class.
Brainstorm on board differentcharacteristics of students https://www.exobrain.co/maps/4b14b0574bb56c02358c433a1e98a2c06a90d85ab79669fede9e2ba2
People who make ADs want to know these thingsabout you so they can better understand you andhow to speak to you.
A target market is whatadvertisers call thegroup they are trying totalk to.
For our marketing campaign who do we want totalk to?What group of people do we think need our helpgetting inspired to be fit the most?Do we want to convince our parents? Friends?
Independent Practice:- Why is it important to know your audience?- What does target market mean?