Content Rules! You nailed the live presentation. Now, put all that hard work to work for you by publishing your slide deck online. Here are 10 ideas for converting your presentation to valuable online content.
10 tips for converting your presentation for online publication
10 STEPS FOR PUBLISHING YOUR PRESENTATIONS ON
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UPLOADS IN 40 CONTENT CATEGORIES, IT IS TODAY ONE OF THE TOP 100
MOST-VISITED WEBSITES IN THE WORLD.
CONVERT A LIVE PRESENTATION TO ONE THAT WILL BE LIVE ONLINE FOREVER!
▸ Your live presentation is over. Your
audience loved it. Now, take your
outline (or your slide deck) and
quickly transform it to publishable
content to expand your reach. No
need to reinvent the wheel, here.
Just jazz it up for individual
▸ Here are 10 best practices
guaranteed to deliver a great slide
deck that can be shared on
slideshare.net, Linkedin, your blog,
website and more.
IN THIS PRESENTATION YOU WILL LEARN WHY YOU NEED TO:
1. Focus Your Message
2. Format Your Title Page Wisely
3. Include a Table of Contents
4. Use Only One Idea Per Slide
5. Add Links To Your Content
6. Include #Hashtags for Search
7. Time the Publication of Content
8. Include a Call To Action (or more)
9. Go Pro
10.Share With Your Networks
▸ Each deck should have just one primary idea.
▸ Readers will not have the beneﬁt of your in-
person monologue, your ad lib humor, or
detailed explanation. So, simplify.
▸ What is that one thing that readers will
understand better when they are through, and
remember? That’s the primary objective.
Otherwise, the ﬂow will feel jumbled or
▸ If your original presentation has too many “ideas,”
create a series of decks to publish. Check out this
successful series on SlideShare.net
▸ (a) The Great Employment Law Quiz Show;
(b) Employment Law Tool Box; (c) Engagement
▸ Choose an eye-catching image for the
opening page and write a really great title.
▸ Make the title page simple and of course,
compelling and searchable — include
▸ The title and image should be large enough
and simple enough to be readable in tiny
▸ Include your logo on the ﬁrst and last slides,
but don’t clutter the other slides’ content
with it. (Lawyers, you may choose to use
your second slide for your disclaimer, and
add a nice background image.)
IN IT TO WIN IT
12 All-time Best Court Room Strategies
John Doe, Defense Attorney
TABLE OF CONTENTS
▸ Include a table of contents as your
third slide to make consumption
easy. Mapping out where your
presentation is headed provides your
audience with a path and purpose.
▸ Remember, you are asking readers to
invest their precious time. A well-
written TOC will help them decide
whether or not to move on or abort.
This is simply the best approach and
a golden rule — don’t disappoint
▸ ONE TOPIC PER SLIDE, please. When tempted to put more than one topic on a
slide, just say NO. Instead, break your topics into smaller chunks of information
- subtopics. Your presentation will be more easily consumed, and ultimately,
memorable. Boil down the point your are making to one or two words for the
▸ If the point needs further explanation, follow with a separate text-only slide
(legible font size; be kind to your mobile readers) or better yet, link to a deeper
discussion on your blog or to an article you published elsewhere.
▸ Avoid outdated clip art :-(. And poor quality screen grabs frankly, suck. You
can’t read them - on any device.
▸ Professional grade stock photos, high resolution charts, infographics, or design
elements are ﬁne. I’ve also seen hobbyist photographers use their own
photographs, with great success!
STORYTELLING WITH VISUAL CONTENT
▸ Slideshows are visual tools. Without eye-
appealing design, all of your good
information has the potential to be
skipped (or misunderstood).
▸ PowerPoint is not your only option. A free
cloud-based software I like is Haiku Deck
(mobile and desktop applications). It
makes your job super easy with its limited
choices and intuitive interface. You can
transform a mundane presentation into a
visual delight in just 30 minutes — no
kidding. You will get a professional-looking
presentation without any heavy lifting.
▸ Online media begs for links.
▸ Excellent search engine optimization
(SEO) is built into SlideShare, but
you should supplement this by
adding links within your content.
▸ In addition, add a “Further Reading”
slide at the end, with links to your
other decks or related articles.
▸ Don’t forget to add links to your
JOIN MY NETWORKS!
(images are links)
▸ Each SlideShare upload is allowed up to 20 #hashtags. Use them! This is
the method used by SlideShare to help readers ﬁnd meaningful content.
Help them ﬁnd yours.
▸ How To: Review your ﬁnal presentation, then select at least 10 keywords
to feature, words that capture the essence of what your presentation is
about and words that people might search to ﬁnd your topic.
▸ I recommend that before you use any truly “unique” tags that you run a
hashtag search on the site to ensure your content is not being
misunderstood. Some acronyms have multiple meanings.
▸ This is an optional tip that may or may
not apply to your content. However, if
you are using SlideShare strategically,
consider making use of publishing
content that corresponds to certain dates
or events; like U.S. Tax Day, election days,
or to highlight a particular case that has
just broken out in the media.
▸ If your decks on SlideShare are public,
they are indexed in public searches on
web engines such as Google. Posting
timely content can translate to more
▸ Every deck should include a Call to Action. It can be subtle (i.e., “contact me for
more information”) or more overt.
▸ You can place a CTA within the content, or at the end, or both!
▸ Just as you might in an article, as you present material you can add that you or your
ﬁrm has particular experience in “this or that area” and offers a complementary
assessment, or other such lead generator. Include contact info on that slide.
▸ My company, J. Navarre Associates (a law ﬁrm marketing boutique), for example,
designs slide decks for webinar presentations and live presentations, or will convert
your speaking outlines into a deck for repurposing on social media, among other
strategic marketing tactics, such as turn them into a print or eBook that can be sold
on Amazon or offered free to your clients! Contact us at email@example.com to learn
▸ There are several beneﬁts to a professional
subscription on SlideShare. The best is the “opt-
in” form feature to capture interested readers’
contact information. This is incredibly powerful
for building email lists or leads.
▸ If speaking and writing are your marketing-sweet
spots, it certainly makes sense to get this type of
ROI on your investment.
▸ The beauty of publishing a deck on SlideShare/
LinkedIn is the lasting beneﬁt of “passive”
marketing. Your work markets for you while you
are sleeping. I’ve had decks online for nearly
eight years and they still get readers and
downloads, leaving lasting impressions. But for
the work invested in the initial deck, I don’t even
lift a ﬁnger.
▸ SlideShare and LinkedIn - a SlideShare
partner - offer built-in, one-click sharing
tools that allow readers to easily share
▸ You should do it too! Post your deck to
SlideShare then promote on your social
media accounts — LinkedIn, Twitter,
Facebook, Pinterest, etc. — and share, and
embed the deck in your website or blog.
▸ Upload frequently. Readers tend to look
for more goodies from an author they like.
And, the authors they like tend to follow
these 10 Rules…
10 RULES FOR PRESENTATION DECKS ON SOCIAL MEDIA PLATFORMS
1. A focused topic that is clearly
2. Visually appealing.
3. Has a table of contents.
4. One idea per slide.
5. Links to additional content.
6. #Hashtags to help people ﬁnd your
7. Timely topics.
8. Make it easy to contact you.
9. Is professional.
10. Is shareable.
If you liked this information,
there is more…
Please check out
my other popular decks,
featured on the next slide.
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JayneNavarre.com | firstname.lastname@example.org