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10 tips for converting your presentation for online publication

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Content Rules! You nailed the live presentation. Now, put all that hard work to work for you by publishing your slide deck online. Here are 10 ideas for converting your presentation to valuable online content.

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10 tips for converting your presentation for online publication

  1. 1. jaynenavarre.com CONTENT RULES 10 STEPS FOR PUBLISHING YOUR PRESENTATIONS ON SLIDESHARE.NET
  2. 2. 70 MILLION PROFESSIONALS TRUST SLIDESHARE TO LEARN ABOUT ANY TOPIC QUICKLY FROM SUBJECT MATTER EXPERTS. FOUNDED IN 2006 WITH THE GOAL OF MAKING KNOWLEDGE SHARING EASY, SLIDESHARE JOINED THE LINKEDIN FAMILY IN 2012 AND HAS SINCE GROWN INTO A TOP DESTINATION FOR PROFESSIONAL CONTENT. WITH OVER 18 MILLION UPLOADS IN 40 CONTENT CATEGORIES, IT IS TODAY ONE OF THE TOP 100 MOST-VISITED WEBSITES IN THE WORLD. slideshare.net ABOUT SLIDESHARE.NET
  3. 3. jaynenavarre.com CONVERT A LIVE PRESENTATION TO ONE THAT WILL BE LIVE ONLINE FOREVER! ▸ Your live presentation is over. Your audience loved it. Now, take your outline (or your slide deck) and quickly transform it to publishable content to expand your reach. No need to reinvent the wheel, here. Just jazz it up for individual viewing. ▸ Here are 10 best practices guaranteed to deliver a great slide deck that can be shared on slideshare.net, Linkedin, your blog, website and more.
  4. 4. jaynenavarre.com IN THIS PRESENTATION YOU WILL LEARN WHY YOU NEED TO: 1. Focus Your Message 2. Format Your Title Page Wisely 3. Include a Table of Contents 4. Use Only One Idea Per Slide 5. Add Links To Your Content 6. Include #Hashtags for Search 7. Time the Publication of Content 8. Include a Call To Action (or more) 9. Go Pro 10.Share With Your Networks
  5. 5. jaynenavarre.com ONE FOCUS ▸ Each deck should have just one primary idea. ▸ Readers will not have the benefit of your in- person monologue, your ad lib humor, or detailed explanation. So, simplify. ▸ What is that one thing that readers will understand better when they are through, and remember? That’s the primary objective. Otherwise, the flow will feel jumbled or disjointed. ▸ If your original presentation has too many “ideas,” create a series of decks to publish. Check out this successful series on SlideShare.net ▸ (a) The Great Employment Law Quiz Show; (b) Employment Law Tool Box; (c) Engagement Workout.
  6. 6. jaynenavarre.com TWO TITLE PAGE ▸ Choose an eye-catching image for the opening page and write a really great title. ▸ Make the title page simple and of course, compelling and searchable — include keywords. ▸ The title and image should be large enough and simple enough to be readable in tiny thumbnail format. ▸ Include your logo on the first and last slides, but don’t clutter the other slides’ content with it. (Lawyers, you may choose to use your second slide for your disclaimer, and add a nice background image.) IN IT TO WIN IT 12 All-time Best Court Room Strategies John Doe, Defense Attorney YOUR LOGO
  7. 7. jaynenavarre.com THREE TABLE OF CONTENTS ▸ Include a table of contents as your third slide to make consumption easy. Mapping out where your presentation is headed provides your audience with a path and purpose. ▸ Remember, you are asking readers to invest their precious time. A well- written TOC will help them decide whether or not to move on or abort. This is simply the best approach and a golden rule — don’t disappoint content consumers.
  8. 8. jaynenavarre.com FOUR SLIDES ▸ ONE TOPIC PER SLIDE, please. When tempted to put more than one topic on a slide, just say NO. Instead, break your topics into smaller chunks of information - subtopics. Your presentation will be more easily consumed, and ultimately, memorable. Boil down the point your are making to one or two words for the slide lead… ▸ If the point needs further explanation, follow with a separate text-only slide (legible font size; be kind to your mobile readers) or better yet, link to a deeper discussion on your blog or to an article you published elsewhere. ▸ Avoid outdated clip art :-(. And poor quality screen grabs frankly, suck. You can’t read them - on any device. ▸ Professional grade stock photos, high resolution charts, infographics, or design elements are fine. I’ve also seen hobbyist photographers use their own photographs, with great success!
  9. 9. jaynenavarre.com PRACTICAL POINTER STORYTELLING WITH VISUAL CONTENT ▸ Slideshows are visual tools. Without eye- appealing design, all of your good information has the potential to be skipped (or misunderstood). ▸ PowerPoint is not your only option. A free cloud-based software I like is Haiku Deck (mobile and desktop applications). It makes your job super easy with its limited choices and intuitive interface. You can transform a mundane presentation into a visual delight in just 30 minutes — no kidding. You will get a professional-looking presentation without any heavy lifting.
  10. 10. jaynenavarre.com FIVE LINKS ▸ Online media begs for links. ▸ Excellent search engine optimization (SEO) is built into SlideShare, but you should supplement this by adding links within your content. ▸ In addition, add a “Further Reading” slide at the end, with links to your other decks or related articles. ▸ Don’t forget to add links to your social profiles. JOIN MY NETWORKS! (images are links)
  11. 11. jaynenavarre.com SIX #HASHTAGS ▸ Each SlideShare upload is allowed up to 20 #hashtags. Use them! This is the method used by SlideShare to help readers find meaningful content. Help them find yours. ▸ How To: Review your final presentation, then select at least 10 keywords to feature, words that capture the essence of what your presentation is about and words that people might search to find your topic. ▸ I recommend that before you use any truly “unique” tags that you run a hashtag search on the site to ensure your content is not being misunderstood. Some acronyms have multiple meanings.
  12. 12. jaynenavarre.com SEVEN TIMING ▸ This is an optional tip that may or may not apply to your content. However, if you are using SlideShare strategically, consider making use of publishing content that corresponds to certain dates or events; like U.S. Tax Day, election days, or to highlight a particular case that has just broken out in the media. ▸ If your decks on SlideShare are public, they are indexed in public searches on web engines such as Google. Posting timely content can translate to more effective exposure.
  13. 13. jaynenavarre.com EIGHT CTA ▸ Every deck should include a Call to Action. It can be subtle (i.e., “contact me for more information”) or more overt. ▸ You can place a CTA within the content, or at the end, or both! ▸ Just as you might in an article, as you present material you can add that you or your firm has particular experience in “this or that area” and offers a complementary assessment, or other such lead generator. Include contact info on that slide. ▸ My company, J. Navarre Associates (a law firm marketing boutique), for example, designs slide decks for webinar presentations and live presentations, or will convert your speaking outlines into a deck for repurposing on social media, among other strategic marketing tactics, such as turn them into a print or eBook that can be sold on Amazon or offered free to your clients! Contact us at jln@lawgravity.com to learn more.
  14. 14. jaynenavarre.com NINE GO PRO ▸ There are several benefits to a professional subscription on SlideShare. The best is the “opt- in” form feature to capture interested readers’ contact information. This is incredibly powerful for building email lists or leads. ▸ If speaking and writing are your marketing-sweet spots, it certainly makes sense to get this type of ROI on your investment. ▸ The beauty of publishing a deck on SlideShare/ LinkedIn is the lasting benefit of “passive” marketing. Your work markets for you while you are sleeping. I’ve had decks online for nearly eight years and they still get readers and downloads, leaving lasting impressions. But for the work invested in the initial deck, I don’t even lift a finger.
  15. 15. jaynenavarre.com TEN PROMOTE ▸ SlideShare and LinkedIn - a SlideShare partner - offer built-in, one-click sharing tools that allow readers to easily share your content. ▸ You should do it too! Post your deck to SlideShare then promote on your social media accounts — LinkedIn, Twitter, Facebook, Pinterest, etc. — and share, and embed the deck in your website or blog. ▸ Upload frequently. Readers tend to look for more goodies from an author they like. And, the authors they like tend to follow these 10 Rules…
  16. 16. jaynenavarre.com 10 RULES FOR PRESENTATION DECKS ON SOCIAL MEDIA PLATFORMS 1. A focused topic that is clearly presented. 2. Visually appealing. 3. Has a table of contents. 4. One idea per slide. 5. Links to additional content. 6. #Hashtags to help people find your content. 7. Timely topics. 8. Make it easy to contact you. 9. Is professional. 10. Is shareable. If you liked this information, there is more… Please check out my other popular decks, featured on the next slide.
  17. 17. BONUS CONTENT MORE LAW FIRM MARKETING IDEAS Understanding the Difference Between Marketing and Business Development Discovering Exceptional Client Service JayneNavarre.com | jln@lawgravity.com

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