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Creating a Cultureof Storytelling: Supporters into Storytellers


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My presentation from the session called "Creating a Culture of Storytelling."

I tend to put minimal text on my slides. Please email me (jay at if you'd like the deck with my notes.

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Creating a Cultureof Storytelling: Supporters into Storytellers

  1. 1. Supporters  Storytellers Jay Davis Online Community Director, EQCA
  2. 2. Flickr: Photogirl7 Flickr: MoxyJane Dan Nickhinson
  3. 3. SB 572: Harvey Milk Day Bill <ul><li>Vetoed once in ‘08 </li></ul><ul><li>Bipartisan support in </li></ul><ul><li>the legislature </li></ul><ul><li>Organized opposition </li></ul><ul><li>Oh yeah: Sean Penn. </li></ul>
  4. 4. What Does Harvey Mean to You? “ Write to the governor and let him know what Harvey Milk means to you. Whether you live in Palm Springs, the Central Valley, or far northern California, let the Governor know that Milk was an LGBT hero who truly changed the world and is worthy of a state day of special significance.”
  5. 5. Lather, Rinse, Repeat Flickr: transplanted mountaineer Flickr: Rick Flickr: laRuth Flickr: basykes
  6. 6. Use Multiple Channels Flickr: vitalyzator
  7. 7. “ Harvey Milk is someone who embodied the ‘all are welcome’ slogan of my church , someone who recognized that we are all equal and should be treated as such.” “ I remember hearing about him when I was a kid in Oklahoma and he was the first openly gay man in politics -- at least the first one who gained national attention. It made a difference knowing that I wasn't alone in rural Oklahoma and that someday I'd be able to make a difference .” “ I've known of too many LGBT young people who commit suicide because they believe they are hideous outcasts who can never be accepted by society. Harvey Milk's life is a beacon of hope to LGBT persons everywhere.” “ Harvey Milk's courage, determination, and ability to build bridges between different groups had an impact beyond local politics .  He is an important figure in the state of California and an important role model for gay youth across the nation, and for anyone who is finding their voice and fighting for civil rights .”
  8. 8. Show Why Telling Their Story Is Urgent &quot;As you know, the Governor vetoed a substantially similar bill last year. The veto message stated that Harvey Milk's contributions should continue to be recognized at the local level by those who were most impacted by his contributions. Since this bill is nearly identical, the veto message remains applicable.&quot;
  9. 9. Show Them a Leader
  10. 11. Show Them a Leader “ I had two options: I could shrink. I could not excel, and I could keep from being noticed, I could vanish. Or, I could take a more permanent solution, and that was to take my own life… When I was 14 years old a theater director told me the story of Harvey Milk…”
  11. 12. Bring Them into the Conversation
  12. 13. Outcome McCarthy (the Governor’s spokesperson) said the governor's office has received more than 100,000 calls, letters and e-mails regarding the bill. &quot;The majority are actually opposed to the bill,&quot; McCarthy said. &quot;But when it comes to Twitter posts, they tend to support the bill,&quot; she added, acknowledging more support for the legislation among new media users than traditional letter-writers. –ABC,, 9/11/09 Flickr: glenngould
  13. 14. The Stories Continue… Flickr: Global X
  14. 15. In Summary… <ul><li>Pick a good prompt and stick to it. </li></ul><ul><li>Leverage existing memes and trends. </li></ul><ul><li>Give them ideas on what to say, but ask them to speak from the heart. </li></ul><ul><li>Repeat those ideas. Repeat those ideas. Repeat those ideas… </li></ul><ul><li>Use multiple channels if possible. </li></ul><ul><li>Make them feel that sharing their story is urgent. </li></ul><ul><li>Show them a leader. </li></ul><ul><li>Bring them directly into the conversation. </li></ul><ul><li>Celebrate and reinforce their role in the win. </li></ul>
  15. 16. Thank you -- now go forth and recruit!! “ My name is Harvey Milk, and I’m here to recruit you!” [email_address] @jay_EQCA