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Seo & Blogging - What and Why?

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Seo & Blogging - What and Why?

  1. 1. SEO & Blogging<br />Jared Akers<br />What & Why?<br />
  2. 2. Execution<br />ideas are just a multiplier of execution<br />AWFUL IDEA = -1<br />WEAK IDEA = 1<br />SO-SO IDEA = 5<br />GOOD IDEA = 10<br />GREAT IDEA = 15<br />BRILLIANT IDEA = 20<br />NO EXECUTION = $1<br />WEAK EXECUTION = $1000<br />SO-SO- EXECUTION = $10,000<br />GOOD EXECUTION = $100,000<br />GREAT EXECUTION = $1,000,000<br />BRILLIANT EXECUTION = $10,000,000<br />The most brilliant idea, with no execution, is worth $20.<br />The most brilliant idea takes great execution to be worth $20,000,000.(Derek Sivers – CDBaby Creator)<br />SEO & Blogging / What & Why<br /> photo credit: National Geographic <br />
  3. 3. SEO … SERP … SEM<br />SearchEngineOptimization<br />SearchEngineResults Page<br />Search Engine Marketing<br />SEO & Blogging / What & Why<br />
  4. 4. SEO<br />SEO & Blogging / What & Why<br />
  5. 5. Strategy<br />Business Need?<br />What are we selling?<br />Do SERP’s Matter? <br />SEO & Blogging / What & Why<br />
  6. 6. Competitive Intelligence<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  7. 7. Content<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  8. 8. On-Site/Page SEO<br />Site Architecture<br />Sitemap<br />Coding (html, page titles, <h1>)<br />Google “disregards keyword metatags completely”(1)<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  9. 9. Link Building<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  10. 10. Analysis<br />Related/Cousin Keywords<br />Long Tails<br />Content<br />ROI<br />SEO & Blogging / What & Why<br /> photo credit: Nrbelexvia Flickr.com<br />
  11. 11. Search<br />SEO & Blogging / What & Why<br /> photo credit: Nrbelexvia Flickr.com<br />
  12. 12. Rinse & Repeat<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  13. 13. Biggest SEO Secret<br />SEO & Blogging / What & Why<br /> photo credit: Hugh at GapingVoid.com<br />
  14. 14. <a href=http://www.mysite.com/>targeted keyword/variation</a><br />SEO & Blogging / What & Why<br />
  15. 15. SEO<br />SEO & Blogging / What & Why<br />
  16. 16. SEM<br />Google Adwords (PPC) vs. SEO<br />“SEO drives 75%+ of all search traffic, yet garners less than 15% of marketing budgets for SEM campaigns. PPC receives less than 25% of all search traffic, yet earns 80%+ of SEM campaign budgets.” (2)<br />SEO & Blogging / What & Why<br />
  17. 17. Blogging<br />SEO & Blogging / What & Why<br /> photo credit: Mexicanwavevia Flickr.com<br />
  18. 18. Corporate Blogging<br />Pros<br />Cons<br />Search Engine Magnet<br />Link Bait<br />Transparency<br />Industry Expertise – Thought Leader<br />Communication<br />Crisis Management<br />Brand Building<br />Time Consuming / Resources<br />Written Communication Skills<br />Measuring ROI<br />SEO & Blogging / What & Why<br />
  19. 19. Corporate Blogging / ROI (3)<br />SEO & Blogging / What & Why<br />
  20. 20. SEO Benefits of Blogging<br />Original Content + Natural Organic Backlinks<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  21. 21. Trust<br />SEO & Blogging / What & Why<br /> photo credit: Jupiterimages<br />
  22. 22. Voice<br />“In the new economy of ideas and information, your business growth is dependent on your ability to educate your audience at the time they need to make decisions. Creating an industry voice is critical, because every time you provide an answer at a key point, you move potential consumers along the decision making process to purchase.”<br />SEO & Blogging / What & Why<br />
  23. 23. Blogging Platforms<br />Blogger<br />Wordpress<br />http://www.mysite.com/blog<br />SEO & Blogging / What & Why<br /> photo credit: Mexicanwavevia Flickr.com<br />
  24. 24. Things To Think About SEO/Blogging<br />Building Relationships vs. Selling a Product or Service<br />Social Networking<br />Measuring ROI<br />Resources<br />Competitors<br />SEO & Blogging / What & Why<br />
  25. 25. Conclusion<br />SEO<br /><ul><li>Business Need / Cost Benefit Analysis</li></ul>Keyword Research<br />Competitive Analysis<br />Execution Strategy<br />How To Measure (ROI)<br />Blogging<br /><ul><li>Business Need / Cost Benefit Analysis</li></ul>Resources<br />How to Measure (ROI)<br />SEO & Blogging / What & Why<br />
  26. 26. Resources<br />1. Google does not use the keywords meta tag in web ranking<br />http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html<br />2. The Disconnect in PPC vs. SEO Spending<br />http://www.seomoz.org/blog/the-disconnect-in-ppc-vs-seo-spending<br />3. Forester Report: “The ROI of Blogging”<br />http://www.forrester.com/Research/Document/Excerpt/0,7211,41064,00.html<br />The Benefits of Corporate Blogging<br />http://www.mmipublicrelations.com/white/paper/the-benefits-of-corporate-blogging/<br />The Pros and Cons of Corporate Blogging<br />http://www.morebusiness.com/corporate-blogging<br />SEO & Blogging / What & Why<br />

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