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Google News SEO 
NEWS RELATED
News Rank 
• Google News rates how “trusted” a news source is based on 
clickthrough data on its stories — another reason ...
Google News
News Rank 
• While commentary and satire pieces are welcome inside Google 
News, they aren’t allowed to be the lead story ...
Getting listed 
• Use Google News Submission form to submit your website/news. 
• Before filling it out, have some fresh c...
First few weeks 
• After submitting your website, keep your content fresh for a few 
weeks. Google news is very picky. The...
Keyword Usage 
• Do not have huge blocks of HTML in your body text. Google bots 
stop crawling the story content. 
• Use h...
Other tips 
• Google news recommends press releases in different folder. 
• Images: Google like 4:3 images. Larger images ...
Key Factors of Success 
• Popularity, authority and relevancy are some key milestones to 
remember while writing news. Her...
Google Alerts
“Link building” is like syndication 
• Forums 
• Other News Aggregators 
– Mashable / blogs (build relationships) 
– Stumb...
Keeping current keywords 
• Google Trend – Update every hour. Use for list of top search 
terms, powerful for breaking new...
Google Trends
PRP
Handling duplicate / syndicated 
• Block quote 
• Link back to source 
• Add unique text above and below 
• RSS feeds, and...
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Google news preso

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This was an informal presentation which I had given for the Online Marketing Group (800 members) in Auckland, NZ about how to optimise for Google News Search

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Google news preso

  1. 1. Google News SEO NEWS RELATED
  2. 2. News Rank • Google News rates how “trusted” a news source is based on clickthrough data on its stories — another reason to create catchy headlines — but those trust levels are topic specific, so a newspaper could be more trusted as a source on some stories than on others. • It can detect phrases like “the Los Angeles Times reported” in wire stories and promote the original L.A. Times piece among the many other versions of the story.
  3. 3. Google News
  4. 4. News Rank • While commentary and satire pieces are welcome inside Google News, they aren’t allowed to be the lead story on a given news subject — that’s a spot reserved for a hard-news story. • Google News favors JPEGs over PNGs when selecting the pictures that go next to stories. Videos hosted on YouTube (which Google just happens to own) get a boost over videos hosted elsewhere. And you’re better off having at least three digits in the URLs of your stories. • PageRank — the engine behind Google’s main search results — is used only “delicately” in Google News.
  5. 5. Getting listed • Use Google News Submission form to submit your website/news. • Before filling it out, have some fresh content on your site. Do not report on existing news; try to have original unique content. • Google news looks for mentions of your news items. Mentions show credibility. Terms like “reported by,” “source,” etc. in other press items help in gaining news rank.
  6. 6. First few weeks • After submitting your website, keep your content fresh for a few weeks. Google news is very picky. They do not want to include sites which do not have fresh content posted. • Set up a news site map – a specific format only for Google. Have time stamp, key phrases etc. If you do not have site map, have a three digit number in the URL. Yoast.com is a company that can help create news sitemaps. • If you make any changes to the site, let Google news know about it.
  7. 7. Keyword Usage • Do not have huge blocks of HTML in your body text. Google bots stop crawling the story content. • Use h1 and h2 tags. Make sure to get your keyword tags in h1 and a portion in h2. Do not use too many h1 and h2. One h1 and may be two h2 should be good. • Get important keyword in title twice
  8. 8. Other tips • Google news recommends press releases in different folder. • Images: Google like 4:3 images. Larger images are preferred rather than small images. • Canonical Tag – Google news typically ignore that.
  9. 9. Key Factors of Success • Popularity, authority and relevancy are some key milestones to remember while writing news. Here are few steps to remember: Relevancy – on page, off page etc. Headline, Subhead. Be more relevant rather than using adjectives. On page relevancy makes a difference: “Hudson River Plane Crash” headline is direct and communicate message. • Use Google keyword research tool – while writing press releases. • Try changing from photos to pictures while writing. People are looking for pictures more than photos.
  10. 10. Google Alerts
  11. 11. “Link building” is like syndication • Forums • Other News Aggregators – Mashable / blogs (build relationships) – StumbleUpon – Etc • “Citation like”
  12. 12. Keeping current keywords • Google Trend – Update every hour. Use for list of top search terms, powerful for breaking news, historical top terms by date, focus on longer tail. • Google Insight for search is good for hyperlocal search such as what are people looking for in that geographical area which might be newsworthy. • “Phrase Requires Freshness” as a concept.
  13. 13. Google Trends
  14. 14. PRP
  15. 15. Handling duplicate / syndicated • Block quote • Link back to source • Add unique text above and below • RSS feeds, and syndication can actually collapse others when they use your content.

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