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B2B Marketing Intech 2016

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21 insights into modern B2B marketing from the speakers at the InTech conference – with insights from Cisco, Oracle and Adobe among others.

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B2B Marketing Intech 2016

  1. 1. TAKEOUTS
 FROM B2B INTECH LONDON 2016 Taking the pulse on modern B2B marketing in technology 21
  2. 2. 1 consideredcontent.com YOU NEED TO ESTABLISH A COMMON LANGUAGE IF YOU’RE TO HAVE BETTER CONVERSATIONS 
 WITH SALES. 
 (JEREMY BEVAN, CISCO)
  3. 3. 2 consideredcontent.com WHEN IT COMES TO CONTENT, PEOPLE WILL ONLY ENGAGE WITH YOU IF YOU’RE INTERESTING.
 (JEREMY BEVAN, CISCO)
  4. 4. 3 consideredcontent.com MARKETING IN TECHNOLOGY HAS 
 NEVER HAD MORE POWER IN THE BUSINESS. 
 (PETE JAKOB, PURPLE SALIX)
  5. 5. 4 consideredcontent.com YOU HAVE TO CONTINUALLY REINVENT YOURSELF TO SURVIVE. (KIERAN KILMARTIN, PITNEY BOWES)
  6. 6. 5 consideredcontent.com UNDERSTAND BOTH THE EMOTIONAL AND RATIONAL DECISION POINTS. 
 (KIERAN KILMARTIN, PITNEY BOWES)
  7. 7. 6 consideredcontent.com WE NEED TO THINK HOW WE INFLUENCE THE INFLUENCERS. 
 (KIERAN KILMARTIN, PITNEY BOWES)
  8. 8. 7 consideredcontent.com IF YOU'RE NOT INVESTING IN VIDEO TODAY, IT'S AN AREA YOU REALLY, REALLY NEED TO THINK ABOUT. (KIERAN KILMARTIN, PITNEY BOWES)
  9. 9. 8 consideredcontent.com EVERY ORGANISATION SAYS THEIR MARKETING DATA IS RUBBISH, 
 YOU NEED TO FOCUS 
 ON CONTINUOUS IMPROVEMENT. 
 (KIERAN KILMARTIN, PITNEY BOWES)
  10. 10. 9 consideredcontent.com MANY ORGANISATIONS ARE USING PROCESSES MORE SUITED TO THE FIRST TELEPHONES THAN TODAY’S SMARTPHONES.
 (TIM HUGHES, ORACLE)
  11. 11. 10consideredcontent.com SOCIAL SELLING IS ABOUT ADDING VALUE TO THE INDIVIDUAL. 
 (TIM HUGHES, ORACLE)
  12. 12. 11consideredcontent.com I WILL MAKE A JUDGEMENT ON YOU BASED ON YOUR LINKEDIN PROFILE. 
 (TIM HUGHES, ORACLE)
  13. 13. 12consideredcontent.com CONTROL WHAT YOU CAN, DON'T TRY TO CONTROL EVERYTHING. (JON MOGER, ARUBA)
  14. 14. 13WHERE DO I INSERT MYSELF INTO THE RIGHT AREAS TO HAVE VALUE FOR THE CUSTOMER? (JON MOGER, ARUBA) consideredcontent.com
  15. 15. 14consideredcontent.com AVOID BEING PARALYSED BY PROCESS, FOCUS ON ACTION AND PERSONAL ACCOUNTABILITY. (JON MOGER, ARUBA)
  16. 16. 15consideredcontent.com MAKE SURE YOU UNDERSTAND CONTENT AT DIFFERENT LEVELS AND HOW THEY LEAD TO AN INDIVIDUAL. (JON MOGER, ARUBA)
  17. 17. 16consideredcontent.com THERE'S NO SUCH 
 THING AS A PERFECT MACHINE IN MARKETING, KICKSTARTING THE PROCESS AND GAINING MOMENTUM IS KEY. IT'S ALL ABOUT ACTION. (JON MOGER, ARUBA)
  18. 18. 17consideredcontent.com WE TRUST PEOPLE WHO ARE JUST LIKE US. (ROBIN HAMILTON, INEVIDENCE)
  19. 19. 18consideredcontent.com MOST PEOPLE CREATE CASE STUDIES IN PORTRAIT, YET THE WORLD READS ON SCREEN IN LANDSCAPE. (ROBIN HAMILTON, INEVIDENCE)
  20. 20. 19consideredcontent.com PEOPLE'S ACTUAL BEHAVIOUR TELLS YOU WHAT THEY'RE REALLY INTERESTED IN, NOT THE BOXES THEY TICK. 
 (MARK SALLOWS, TURTL)
  21. 21. 20consideredcontent.com THE FOUR CRITICAL INGREDIENTS OF A GREAT DIGITAL EXPERIENCE: 
 BE COMPELLING, 
 BE PERSONAL, 
 BE USEFUL, 
 BE EVERYWHERE. 
 (SIMON MORRIS, ADOBE)
  22. 22. 21consideredcontent.com MANY OF THE BASIC PRINCIPLES OF BRANDING ARE JUST AS TRUE NOW AS THEY HAVE ALWAYS BEEN. 
 (SIMON MORRIS, ADOBE)
  23. 23. RIDDING THE WORLD OF CRAPPY 
 B2B CONTENT (ONE BRAND AT A TIME) Considered Content is an outbound content marketing agency focused on B2B and technology companies. We do three things really well: Whether you need to drive leads or accelerate sales, we can help. Check out consideredcontent.com to learn more or contact us at hello@consideredcontent.com.

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