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Regional or city clouds to drive economic growth by supporting sm es


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This is a proposal for how Cities and Regions should use cloud technology to provide an infrastructure that drives economic growth.

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Regional or city clouds to drive economic growth by supporting sm es

  1. 1. Regional/City Clouds to DriveEconomic Growth by supporting SMEs Copyright: Dr Jay Bal University of Warwick (c) Jay Bal 2011
  2. 2. CITY CLOUDS SERVICESCities must deliver more for less i.e. better Healthinfrastructures and more efficient andresponsive services to produce a betterenvironment through better businessoperations Citizens Business Transport Logistics Energy (c) Jay Bal 2011
  3. 3. City Cloud for the Business Community Trust Services Company (c) Jay Bal 2011
  4. 4. City Business Cloud Common set of City Capability Business Apps visible to the eases/increases World increases local business collaboration opportunity Business Operating CostsEntrepreneurship Lowered –Success Rate switch capitalincreases costs to revenue costs (c) Jay Bal 2011
  5. 5. Business Community Cloud Formation of contracting consortia Increased Worldwide in response to opportunity Visibility attracts more opportunities Experts Register Business BID Teams Technical Project Integrators Training Reviews on Competencies Companies Government Departments Tender Database Startups Worldwide Access to UK Updated in Real Time Companies Expertise Councils Sectors Identified Companies Notified Relevant Opportunities SMEs Overseas pushed to companies Contractors Tenders Online Self Assessment Company Profile Generates score for Data Collection • Sector MX Start Standard R on performance • Size and Feedback Report of UK companies • Competencies Business • Work Undertaken Advisors Train, assist MX Start Rating Training Database Journey to and Facilitate Best Practice Guides Excellence Links to web based support information information Comparable validated profiles increase trust© June 2011 John Garside and Jay Bal
  6. 6. City Business CloudsCity Capability SystemsVisibility Interoperabilitygenerates 15%+ extrabusiness Translate Virtual City c Business Cluster CITY a CITY b Shared Resource (c) Jay Bal 2011
  7. 7. What Cloud Computing means for SMEs
  8. 8. SMEs usage of Cloud Services
  9. 9. SME growth stages and IT requirement suggestions Customer Relations (CRM), Marketing, Stability Stage Market Responsiveness Commercialization Stage Growth Stage Procurement, HR, ERP, Accounting,Website, E-mail, payroll,CAD/CAM collaboration Project Planning and Scheduling S/W, Inventory Management systems, Conception and Recruitment and training Development Stage systems, Communication
  10. 10. Gradual Progression of ICT adoption in SMES Basic Advanced Advanced Information Basic Information CommunicationsCommunication Technology Technology Email, Internet, Browsing, Fixed PC equipped Video conferencing, PC with advanced S/W Line/mobile such as databases, ERP with basic intranet, file sharing, phone, Inventory software and creating websites, fax hardware management, CRM e-commerce, VOIP
  11. 11. Why not continue with on-site IT solutions?
  12. 12. Micro Size Business Usage of Business Applications
  13. 13. Small Business Usage of Business Applications
  14. 14. Business Process Value Activity Size of Company Suggested Google App (Usage in Software Application percentage)Accounting and finance Firm Infrastructure Medium (80-100%) Yendo Accounts Small (80-100%) Micro (80-100%)Website Marketing and sales Medium (80-100%) Aviary, Weebly Small(80-100%) Micro (50-79%)Order processing Outbound Logistics Medium (80-100%) Small (50-79%) Micro(30-49%)Production Planning, Operations Medium(80-100%) myerp.comMaterials Requirement Planning Small (50-79%) Micro(30-49%)IT asset management , Application Technology Development Medium (80-100%) RunMyProcess, ZOHO CreatorDevelopment Small (30-49%) Micro(0-29%)Human Resource Human Resource Management Medium(50-79%) Small(30-49%) Micro(0-29%)Supply Chain Management Inbound and Outbound Logistics Medium(30-49%) Small(0-29%) Micro(0-29%)Electronic Procurement Procurement Medium(30-49%) Yendo Accounts Small(0-29%) Micro(0-29%)Customer Relation ship Management Marketing and Sales and Service Medium(50-79%) Insightly Small(50-79%) Micro(80-100%)Communication, File sharing, Email, Others Medium(80-100%) Skype, Gmail, Insightly, Gbridge, Carbonite,Data Backup, Data Storage, Database Small(80-100%) Amazon Web Services
  15. 15. Google Apps MarketPlace
  16. 16. Google apps features• Google Docs, Sites and Video for Business• Google doc storage 1GB per user for file storage• Google site storage 10GB +500MB per user for shared storage• Google video for Business offers private, secure video sharing• Google apps script
  17. 17. Google apps pricing
  18. 18. Migration and Integration tools• Manage multiple domains from one Google Apps account• Email migration tools and API• Directory sync with LDAP systems• Email routing and email gateway support• Single sign-on API• User and group provisioning API
  19. 19. Software and purposeYendo Accounts Accounting and Finance ERP SoftwareInsightly CRM softwareZOHO Creator Web forms and application development softwareSyncplicity Data Management SoftwareAviary Website, logo, business card design software
  20. 20. Yendo Accounts
  21. 21. Features
  22. 22. ZOHO Creator Features
  23. 23. Syncplicity
  24. 24. Syncplicity Features
  25. 25. Insightly
  26. 26. Insightly Features
  27. 27. Aviary
  28. 28. Cloud Provider example: Carbonite• Online Back up.• £42 pounds per year.• Unlimited Back Up
  29. 29. Cloud Services, Insightly, Yendo SaaS accounts, Gmail, Skype, Aviary, Syncplicity PaaSZOHO creator, Google apps for Business IaaS Carbonite, Amazon Web Services
  30. 30. SME Google myERP. Yendo Insightly Syncplicity ZOHO Aviary Skype Total apps for Accounts Creator (cost/ business com user/ month)Micro $5 $0 $9 $5 $15 $5 $0 $4.49 $43.49 (Free for ($29/6user ($15/ 3SME 2users) s/month) users/mont(< 10) h)Small $5 $29 $5 $4 $5 $5 $0 $4.49 $57.49 ($26/ 5 ($49/ ($45/ ($45/ 10SME users/ 15users/m unlimited users/mont(< 50) Month) onth) users/mont h) h)Mediu $5 $29 $5 $2.5 $5( $45/ $4 $0 $4.49 $55 ($52/ ($99/ 40 unlimited ($100/25m unlimited users/mont users/mont users/montSME users/mont h) h) h) h)(< 250)
  31. 31. Total Cost Ownership of Cloud services compared to On premise IT solutionsFactors Considered Projected TCO benefits by having CloudSoftware Licence -7%Software Maintenance -10%Network and Application Performance No-ChangeAdministrator Training -58%User Support No ChangeBackup and recovery -79%Server Hardware and Primary Storage -95%Power and Cooling -1.6%Procurement and Provisioning -75%Customisation and Integration No ChangeVersion Lag and Management -100%Risk No Change
  32. 32. SME adoption of cloud services
  33. 33. Collaboration Cloud Platform for SMEs Collaboration between these two Collaboration is possible, companies is difficult because Compatible and incur low costs software are not compatible and is expensive and time consuming to share informationERP ERP ERP Build Apps Build Apps PaaS PaaS PaaS PaaS IaaS IaaS IaaS IaaS
  34. 34. Collaboration Cloud Platform for SMEs PaaS IaaSPaaS PaaS IaaS IaaS Use Infrastructure to store their data and IaaS IaaS backup their data Use IT tools and Collaboration is easy and incur Infrastructure to low costs develop apps Develop apps
  35. 35. Overseasbased
  36. 36. Information Classification for data migration to Cloud
  37. 37. Issues for Cloud services