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How to produce a podcast in 15 steps

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46 million Americans listen to podcasts at least monthly. New podcasts are coming online every day, especially in marketing, where the new site MarketingPodcasts.com serves as the search engine for marketing podcasts.

Jay Baer's Convince & Convert Media produces three podcasts currently: the long-running Social Pros; Content Pros; and the near-daily video podcast, Jay Today.

In this detailed presentation, the Convince & Convert team share the specific steps they follow to produce these popular marketing podcasts.

Published in: Marketing, Internet, Business
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How to produce a podcast in 15 steps

  1. How to Produce a Podcast In 15 Steps
  2. How to Produce a Podcast In 15 Steps Producers of:
  3. Podcasts  are  bigger   than  you  think
  4. Every  month,  39  million   Americans  listen  to  a   podcast   Edison  Research:  Infinite  Dial  Study.  2014
  5. When  people  commit  to   podcasts,  their  consump=on   increases  significantly   Edison  Research:  Infinite  Dial  Study.  2014 One in five weekly podcast listeners consumes six or more podcasts a week.
  6. Thanks  to  the  mobile  nature   of  podcasts,  people  can  take   them  anywhere… …to  the  gym,  in  the  car,   out  for  a  walk.  
  7. Podcast  listeners  are:   Looking For ways to consume ad free media Affluent Serious about Podcast listening More Likely to be Social Media Users
  8. These are the 15 steps you need to do it. If  you  want  to  reach  this  audience,   make  a  good  podcast.
  9. 1 Schedule 
 Big Time Windows
  10. Schedule  one  large  chunk   of  =me  to  record  your   podcast  rather  than   several  smaller  chunks Let yourself “get in the flow” for your podcast. Set aside a couple hours for your show.
  11. 2 Book Your Guests
  12. Ask  someone  to  come  on   your  show,  and  find  a   =me  to  record     Send your guest a meeting invite to get the podcast on everyone’s calendar.
  13. 3 Choose a Recording Tool
  14. We  record  our   podcasts  with   GoTo  Mee=ng.  
 It’s  easiest  for  
 our  approach. GoTo 
 Meeting Skype Easy, straightforward recording tool Easy, straightforward recording tool Audio slightly more stable Audio somewhat less stable Does not require advanced equipment or techniques to get good quality Works better with advanced equipment and audio techniques Somewhat more expensive ($40-$50/month). Could use for free if # of users is limited to three per episode. Somewhat less expensive but should purchase additional software to ensure audio quality VS
  15. 4 Explain the Show
  16. When  you  book  your   guests,  send  podcast   guidelines Let them know what to expect during the recording.
  17. 5 Make Audio as Good as Possible
  18. Send  guests  a  USB  headset   (and  a  thank  you  note  for   their    par=cipa=on)  
 via  Amazon.
  19. 6 Get to Know Your Guests
  20. Learn  as  much  as  you   can  about  guests  
 before  the  show. Use a pre-show questionnaire. We built ours with Formstack.
  21. 7 Record Your Show
  22. Make  the  podcast  host   responsible  for  recording   the  podcast   Before you hit record, do one last show review. Make sure everyone is ready.
  23. 8 Record Your Commercials
  24. Our  podcasts  include     host-­‐read  commercials  for   our  sponsors   If you have commercials in your podcast, record them separately from the show.
  25. 9 Save & Share Your Audio
  26. AYer  you’ve  recorded  all   your  audio,  save  your   files.  GoTo  Mee=ng  has  a   built-­‐in  tool  to  do  this   Send files to your producer via DropBox. Tip: Want to make your producer’s life easier? Propose an episode title.
  27. 10 Edit the Show
  28. The  amount  of  edi=ng   you  do  is  somewhat   determined  by  the   personality  you  want   your  podcast  to  have.  
 We  want  our  podcasts  to   be  authen=c  and  do  light   edi=ng  to  achieve  this.     At a Minimum: Make sure guests and hosts are at the same audio level. We use Levelator for this. Cut out obvious delays and mistakes. Insert pre-recorded opens and closes. We use Audiobag for this. Insert your commercials into your show.
  29. 11 Add Show 
 to Your Hosting Platform
  30. Once  your  show  is  ready   to  be  heard,  add  it  to   your  hos=ng  pla[orm. We use Podbean for Social Pros and Libsyn for Content Pros. Once there, shows automatically go into feeds on iTunes and aggregators like Stitcher.
  31. Tip: Upload your finished audio to Speechpad, a word-for-word transcription service that charges $1/minute. Trust us, it’ll make the next step much easier.
  32. 12 Write a 
 Blog Post
  33. Use  the  best  moments   from  each  show  to  create   a  blog  post. If you don’t use Speechpad for this step, assign someone to take notes and write up highlights for you.
  34. 13 Send 
 a Badge
  35. The  day  the  show  goes   live,  email  your  guests  to   let  them  know Encourage guests to share the episode. Tip: Send a digital “badge” guests can use on their website or blog.
  36. 14 Promote the Episode
  37. Promote  each  episode   on  as  many  social   channels  as  you  can   Have an email list? Promote it there, too. Run display ads. Find places to promote your show.
  38. 15 Atomize Your Content
  39. Use  your  podcast  to  make   more  content   Use podcast content in additional content assets. Post a monthly recap on your blog or create a ‘greatest hits’ eBook of the most valuable points discussed during your show.
  40. Real  People
 Doing  Real  Work     In  Social  Media A  Piece  of  My  Mind
 3  Minutes
 at  a  Time Strategies  and  secrets  
 of  TOP  content  
 marketers  unlocked Visit  Our  Site  to  Listen  to  Episodes  from  our  Top  Podcasts:  

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