Tired of chasing shiny objects? This 7-step process helps you create a solid, measurable social media strategy for any organization. Proven methodology in use by dozens of companies globally. Presented at Social Media AZ by Jay Baer of Convince & Convert.
1. Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps Social Media AZ August 20, 2009
2. This is the Tip of the Iceberg #SMAZ Socialmediaaz.org Social Media AZ on LinkedIn www.convinceandconvert.com @jaybaer
3. Old Marketing is Archery. New Marketing is Ping Pong. Use Targeting and Interruption to Convince Use Human Engagement and Dialog to Drive Preference and Loyalty
4. A Successful Social media Program: Uses Humanization and Approachability to Influence How the Company Is Perceived by Customers and Prospects
5. Social media Isn’t a Conversation. It’s Where the Conversation Takes Place
6. Worry about the tools last, not first www.theconversationprism.com
46. If Point = Awareness Web Traffic Web Traffic Referrals Search Volume Trends Followers, Fans, Friends Social Mentions Share of Voice
47. If Point = Sales Web Traffic Time Spent on Site Bounce Rate Repeat Visits Content Acceptance Rate Followers, Fans, Friends Social Mentions Share of Voice Social Connectivity Within Sales Funnel
48. If Point = Loyalty Time Spent on Site Repeat Visits Content Acceptance Rate Followers, Fans, Friends Repeat Social Mentions Share of Voice Recommendations and Reviews Social Connectivity Among Purchasers Customer Service Metrics Net Promoter Score
49. Ultimately, Are you Making Or Saving More Money Than You Did Before You Got Involved?
50. Now You Can focus on the Tools Go Ahead, It’s Okay
54. JASON BAER Convince and Convert Blog: www.convinceandconvert.com Twitter: @jaybaer
Editor's Notes
Questions to ask
A year ago we didn’t have Twitter, now it’s a lynchpin of social media
Questions to ask
Questions to ask
Questions to ask
Questions to ask
Questions to ask
Questions to ask
Questions to ask
5 places where audience can be on the action continuum. 6 places they can be on the ladder from yesterday
5 places where audience can be on the action continuum. 6 places they can be on the ladder from yesterday
Questions to ask
Questions to ask
Questions to ask
Questions to ask
Different people online wield this consumer power differently. Forrestoertechnographics ladder.
Clearly, some age groups are more prone to being creators than others. Here’s an example.
Clearly, some age groups are more prone to being creators than others. Here’s an example.
Questions to ask
Questions to ask
A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
A major part of convincing clients that social media works is by measuring success <:45>
Questions to ask
A critical component of social media is to humanize the brand. A boring brand with a facebook page is still boring. You have to find the one thing that’s interesting about the company and focus on that. Sometimes it’s operational.
A major part of convincing clients that social media works is by measuring success <:45>
A major part of convincing clients that social media works is by measuring success <:45>
A major part of convincing clients that social media works is by measuring success <:45>
Questions to ask
A major part of convincing clients that social media works is by measuring success <:45>
A major part of convincing clients that social media works is by measuring success <:45>
A major part of convincing clients that social media works is by measuring success <:45>
A major part of convincing clients that social media works is by measuring success <:45>