Destroying the 7 Myths of
B2B Social Media<br />

Jay Baer<br />Social Media Strategist,
Speaker, Author<br />convinceandconvert.com | nowrevolutionbook.com | @jaybaer<br />

My Customers Don’t Use Social
Media<br />Myth Number One:<br />

81% of U.S. Online Adults
Use Social Media<br />

Prove it with Social Anthropology<br
/>Gist.com<br />Flowtown.com<br />

Social Media isn’t worth the
trouble for b2b companies<br />Myth Number Two:<br />

Social Media is MORE Important
for B2B<br />Fewer customers overall<br />Considered/researched purchases<br />Longer, more complex sales cycle<br />High impact of search marketing in funnel filling<br />==== Magnification of the importance of customer WOM via social<br />

Social Media Usage is High
in B2B<br />

Search and Social are PB&J<br
/>

How B2C Uses social media
doesn’t apply to b2b<br />Myth Number Three:<br />

Everyone is Using the Big
4<br />

Social Media Reality Check<br />Do
you have customers?<br />Do you have prospective customers?<br />Do you have employees?<br />Do you have competitors?<br />Do you have a story to tell?<br />==== The mechanics of social media strategy are the same, regardless of company type (tactics may differ)<br />

Rinse, Lather, Repeat<br />

If Nobody Tweets About A
cOmpany It doesn’t need social media<br />Myth Number Four:<br />

Make Yourself Worthy of Chatter<br
/>

Create a Social FAQ<br />Be
a question detective<br />Be the answer man<br />Atomize your content<br />Get your customers involved, and sharing<br />

Having a facebook page is
a sufficient social media strategy<br />Myth Number Five:<br />

This is Not a Blood
Oath<br />

News Feed Realities<br />

Are You Building Your Social
House on Rented Land?<br />

Be Tools-Agnostic<br />Share of Search
1999<br />

Using social media for customer
service is inefficient<br />Myth Number Six:<br />

Social Customer Service<br />Less than
1% of Twitter users utilize Twitter as primary customer service vehicle<br />Twitter is the bastion of last resort >> high impact customer problems<br />Always be listening<br />Official accounts, with personal touch<br />Set expectations<br />

Facebook too, not just Twitter<br
/>

Have a Presence, Just in
Case<br />

Social Media isn’t measurable<br />Myth
Number Seven:<br />

Social Media Metrics Selector<br />

Social Connectivity Among Leads<br />

Social Media-Only Offers<br />

Sales Funnel Actions<br />

Correlation vs. Causation<br />

Questions<br />Now It’s Time for:<br
/>

Questions and Answers<br />Please submit
your questions for our speakers to address<br />To contact our sponsor Genius, go to Genius.com or Twitter.com/Genius_com<br />To contact today’s speakers:<br />Jay Baer – Twitter.com/jaybaer<br />Scott Mersy – Twitter.com/smersy<br />Unanswered questions will be addressed on Focus.com<br />© 2010, TCG Advisors LLC<br />

Jay Baer<br />Social Media Strategist,
Speaker, Author<br />convinceandconvert.com | nowrevolutionbook.com | @jaybaer<br />