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Podcast Statistics Are more willingly Convince & Convert Media Kit

Podcast Statistics
Are more willingly to
consider products
and services after
hearing about them
on a podcast.
View a company
more favorably
when they hear it
mentioned on a
podcast they listen
to regularly.
Prefer to buy
products from
companies that
advertise on
podcasts they
listen to.
Find host reads
sponsorship
messages useful.
65%
63%
60%
61%
Did You Know?
Podcast listeners rock!
45%
42%
www.iab.com/wp-content/uploads/2016/09/IAB-Edison-Research-Podcast-Advertising-Study.pdf
Visited sponsor’s
websites.
Have considered a
sponsors product
or service.
20Lead-Generation Solutions

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Podcast Statistics Are more willingly to consider products and services after hearing about them on a podcast. View a company more favorably when they hear it mentioned on a podcast they listen to regularly. Prefer to buy products from companies that advertise on podcasts they listen to. Find host reads sponsorship messages useful. 65% 63% 60% 61% Did You Know? Podcast listeners rock! 45% 42% www.iab.com/wp-content/uploads/2016/09/IAB-Edison-Research-Podcast-Advertising-Study.pdf Visited sponsor’s websites. Have considered a sponsors product or service. 20Lead-Generation Solutions

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