Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
A Field Guide to the Four Types ofContent Marketing     Metrics
Too often, content marketers tell themselves that they can’t accurately measure their results,or a tactic isn’t measurable...
MYTH: Content marketers are in the publishing business.TRUTH: Content marketers and publishers have very different goals.A...
Consumption MetricsJust starting to set foot in the lush gardens of content marketing measurements?Consumption metrics are...
Consumption MetricsWhen Answers Spawn QuestionsThe consumption metrics you collect should raise a number of questions, lik...
Sharing MetricsOf all the places your content could reside, your site may have the least amount of traffic. Fortunately, t...
Sharing MetricsBoost SharingWith a clear understanding of how sharing metrics affect business goals, your next step is to ...
LEAD-GEN MetricsLead generation is often an emphatic goal for content creation, especially in B2B.Measuring lead-gen metri...
LEAD-GEN MetricsMeasuring Indirect Lead-GenOf course, not all of your content produces leads directly. However, all of you...
SALES METRICSAh yes, sales. They’re what the game of business revolves around. The ultimate goal of your contentmarketing ...
SALES METRICSRemember: if you’re going to track leads and sales, you have to do something trackable. To understand the imp...
ROI of Content MarketingContent ROI should be calculated at the program level first. There is no inherent ROI of “content ...
ROI of Content MarketingStep 2: Calculate the returnMultiply your leads per month by your lead conversion rate, average li...
ROI of Content MarketingSometimes, you just can’t close the loop on ROI because you’re missing data points. For that, ther...
Content Achieves BusinessContent is the means, not the ends. Frame your motivation for content marketing with that in mind...
ABOUT CONVINCE & CONVERTWe are social and content accelerators. We work with leading companies and agencies to take their ...
ABOUT CONTENT MARKETING INSTITUTEOur goal at the Content Marketing Institute is simple: we want to help you out with the h...
Upcoming SlideShare
Loading in …5
×

Sharing MetricsBoost SharingWith a clear A field guide to the 4 types of content marketing metrics

123,097 views

Published on

Sharing MetricsBoost SharingWith a clear understanding of how sharing metrics affect business goals, your next step is to makesharing easy, to help boost your numbers. You accomplish this by doing things like: Placing easy-to-use sharing buttons on every piece of content. Configure them to focus on channels your audience uses most often. Making sure any infographics you create are easy to embed. Enhancing your use of social proof by, for example, embedding positive Twitter comments on your website. Creating content that’s worth sharing. This can’t be overstated: If your mom wouldn’t share your content, it’s not good enough. “If your mom wouldn’t share your content, it’s not good enough.”Next, let’s take a look at metrics that are more near and dear to your bottom line. 7

Published in: Business
  • From A Cup To c Cup In 6 Weeks... Natural Formula ➣➣➣ https://dwz1.cc/YYZPZbuh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hi there! I just wanted to share a list of sites that helped me a lot during my studies: .................................................................................................................................... www.EssayWrite.best - Write an essay .................................................................................................................................... www.LitReview.xyz - Summary of books .................................................................................................................................... www.Coursework.best - Online coursework .................................................................................................................................... www.Dissertations.me - proquest dissertations .................................................................................................................................... www.ReMovie.club - Movies reviews .................................................................................................................................... www.WebSlides.vip - Best powerpoint presentations .................................................................................................................................... www.WritePaper.info - Write a research paper .................................................................................................................................... www.EddyHelp.com - Homework help online .................................................................................................................................... www.MyResumeHelp.net - Professional resume writing service .................................................................................................................................. www.HelpWriting.net - Help with writing any papers ......................................................................................................................................... Save so as not to lose
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • I'd advise you to use this service: ⇒ www.HelpWriting.net ⇐ The price of your order will depend on the deadline and type of paper (e.g. bachelor, undergraduate etc). The more time you have before the deadline - the less price of the order you will have. Thus, this service offers high-quality essays at the optimal price.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Could you use an extra $1750 a week? I'm guessing you could right? If you would like to see how you could make this type of money, right from the comfort of your own home, you absolutely need to check out this short free video. ●●● http://t.cn/AisJWYf4
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • This already saved me $120 on a car battery! When my car battery died, I decided to try out the EZ Battery Reconditioning method instead of buying a new (expensive) battery. And in just 25 minutes, I reconditioned the battery and it works fantastic again! This already saved me $120 on a car battery! I can�t wait to try this on other batteries now. ▲▲▲ http://t.cn/AiFAb0DL
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

×