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A Field Guide to the Four Types ofContent Marketing     Metrics
Too often, content marketers tell themselves that they can’t accurately measure their results,or a tactic isn’t measurable...
MYTH: Content marketers are in the publishing business.TRUTH: Content marketers and publishers have very different goals.A...
Consumption MetricsJust starting to set foot in the lush gardens of content marketing measurements?Consumption metrics are...
Consumption MetricsWhen Answers Spawn QuestionsThe consumption metrics you collect should raise a number of questions, lik...
Sharing MetricsOf all the places your content could reside, your site may have the least amount of traffic. Fortunately, t...
Sharing MetricsBoost SharingWith a clear understanding of how sharing metrics affect business goals, your next step is to ...
LEAD-GEN MetricsLead generation is often an emphatic goal for content creation, especially in B2B.Measuring lead-gen metri...
LEAD-GEN MetricsMeasuring Indirect Lead-GenOf course, not all of your content produces leads directly. However, all of you...
SALES METRICSAh yes, sales. They’re what the game of business revolves around. The ultimate goal of your contentmarketing ...
SALES METRICSRemember: if you’re going to track leads and sales, you have to do something trackable. To understand the imp...
ROI of Content MarketingContent ROI should be calculated at the program level first. There is no inherent ROI of “content ...
ROI of Content MarketingStep 2: Calculate the returnMultiply your leads per month by your lead conversion rate, average li...
ROI of Content MarketingSometimes, you just can’t close the loop on ROI because you’re missing data points. For that, ther...
Content Achieves BusinessContent is the means, not the ends. Frame your motivation for content marketing with that in mind...
ABOUT CONVINCE & CONVERTWe are social and content accelerators. We work with leading companies and agencies to take their ...
ABOUT CONTENT MARKETING INSTITUTEOur goal at the Content Marketing Institute is simple: we want to help you out with the h...
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Too often, content marketers tell A field guide to the 4 types of content marketing metrics

Too often, content marketers tell themselves that they can’t accurately measure their results,or a tactic isn’t measurable, or that they don’t feel comfortable measuring content.These are defeatist statements, hanging over your content marketing like a dark cloud. If you find yourselffalling into this camp, don’t fret: You still have time to get on the right track.This eBook will cover the four types of metrics that help marketers like you understand how your contentimpacts your business. We’ll take a look at the crucial metrics within each of these categories and show youhow to use them to achieve your business goals. CONSUMPTION METRICS SHARING METRICS LEAD GENERATION METRICS SALES METRICS 2

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