The first step to success is to make your
YouTube channel look similar to your other
brand marketing assets. YouTube provides
specific branding opportunities and
placements for channels to use a
combination of visuals and text to share
their purpose to the audience.
To create a memorable brand experience on
YouTube, its necessary to represent your
brand consistently in YouTube to align with
your customer or audience’s expectations.
The channel should be focused on the
content and themes that will be delivered via
videos from the channel. Use consistent
styles for titles, descriptions and tags to help
content be discovered more easily.
Strong channel branding will:
‣ enhance the overall presentation of the
channel and videos
‣ explain the channels’ purpose
‣ provide links to social media pages
Brand Your Channel