End screens are YouTube cards that are
super-hyped and live in the final 20 seconds
of a video’s total run time, when they are
deployed by the creator.
Appearing as thumbnail overlays, end
screens encourage viewers to take a few
actions following the video, including click to
watch another video, visit a website,
subscribe to the channel and more. Creators
can deploy up to four end screens on 16:9
videos that are at least 25 seconds in length.
YouTube’s evolution to end screens helps the
platform and creators achieve two goals.
First, unlike end screens the previous
Annotations product did not appear on
mobile apps and players (Annotations was
completely discontinued in 2017).
Second, by adding up to 20 seconds to video
length, YouTube has improved watch time
across the site. Creators who consistently
use end cards can see an increase in watch
time per video and channel, and earn better
search rankings and authority that way.
Use End Screens