The purpose of any video can fall into one of
three categories: informative, educational or
entertainment. No matter the purpose of
your YouTube channel and individual videos,
there is desired action we want our viewers
to take. Whatever that action is, make sure
each video has a call to action (CTA) to help
achieve the end goal.
Depending on the CTA, you can use verbal
cues, text overlays, or CTA buttons within a
video to prompt the viewer to take action.
Presenting a CTA is multiple ways is also
effective as it reinforces the desired action.
If there is not external action you want a
viewer to take, than identify ways they can
help to enhance your YouTube channel
‣ Encourage viewers to watch another video
‣ Subscribe to the channel
‣ Engage by liking, commenting or sharing
Increasing shares and likes are in your best
interest, as they are also metrics that are
tied to top search rankings.
Include Calls to Action