That’s not to say that all of your YouTube
videos need to be over five minutes in
length, especially if delivering the “why” of
the video can be accomplished much sooner.
You can be successful generating views and
increasing watch time by breaking a longer
video, like a “How To,” into several shorter
videos focusing on a single step. Creating
digestible bits may better suit attention
spans and generates more views, overall, for
One way to test how your audience
responds to video length is by taking those
shorter video bits and packaging them all
together into a longer video.
Creative editing, like using jump cuts to piece
together several (dozens or hundreds) little
clips, can help to extend the length of video
without tasking the presenter with rehearsal
and memorizing of scripts.
By presenting an explanation in both a series
of steps and a longer, complete package,
your audience can choose the best version
for themselves, and you win. by identifying
their preferences and increasing watch time.
More About Video Length