You may be thinking: “YouTube? Really?” After all, there are many newer and sexier social
marketing channels demanding a marketer’s attention. But here’s why it makes sense:
Video is the undisputed champion of content marketing, and YouTube is the king of the
hill for video.
Vidyard recently shared that we spend nearly three times longer watching online video
in our days than we do reading, 72 minutes on average with video while only 25 minutes
per day reading. The pendulum has shifted, and its in your best interest to understand
not just how to create a video and publish it, but how to optimize for the very best
results that video can deliver.
For this ebook, our Convince & Convert team put our heads together to dive into 11 of
our favorite elements to succeed with YouTube this year.