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Ralph Capabilities Deck


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Ralph Capabilities Deck

  1. 1. Ralph is a multi-award winning digital production company that creates engaging, useful and entertaining content to build and promote brands. e have offices in London,W New Yo rk and LA.
  2. 2. We write, direct, edit and then design and develop content that engages theaudience and makes them want to share. Our real passion is video eithercreating something from scratch or taking an existing concept, campaign andmaking it work online or on mobile.We’re also social media experts, which is why Facebook made us one of theirmuch sought-after and highly exclusive Preferred Developer Consultants.We’re also one of Adobe’s agency partners, which means weget to play with all the new stuff before anyone else does! 1 of only 65 in the world!
  3. 3. Exec Team Chris Hassell Iain Barrington Light Jay Armitage Founder Exec Producer Founder London New York Los Angeles
  4. 4. People we have worked with
  5. 5. FX and Showtime Dexter Our first real dabble in personalised interactive video. Dexter helped us cut our teeth and a whole lot more. Give your mates ‘The Dexter Treatment’ and scare the crap out of them by emailing them a link to a video news report all about them. Over 3.5 million videos created across the globe, masses of free publicity and awards, huge awareness. Not bad for our first effort and we Dexter haven’t looked back since.
  6. 6. Sony Pictures om Breaking Bad ar ning.c www.waltsw Award winning interactive video for the Emmy winner Breaking Bad. This was our second project for Breaking Bad having previously produced Walts Wisdom. First person POV experience putting you right in front of the main character Walter White, who knows all about you! The video is interactive and depending on where you look you get a different ending. Breaking Bad But whichever way you look it doesn’t end well for you!
  7. 7. Google & YouTube com/ Good Work .yo utube. http: //www work good Google approached us to create a campaign to get Nonprofits and Creative teams together. Nonprofits from around the globe can benefit by getting a video ad to promote their cause. Creatives can benefit by getting their work showcased and if lucky enough shown at Cannes to all the industry big hitters. It’s a win win situation for all involved. We conceived, wrote, directed, designed and developed the digital campaign. We developed on the YouTube platform YouTube - GoodWork using their API to do some sexy stuff!
  8. 8. BBDO AT&T www.onest epaheadmo BBDO teamed up with us to consult on and produce the interactive part of a new campaign they were creating for AT&T to promote the Blackberry Bold 9700. Michael Mann directed the video, we co- directed and consulted on location. We then produced the interactive version of the campaign, users logged in through Facebook Connect and they and their friends became part of the movie/video using their Blackberry Bold to stay one step ahead! Stay one step ahead here:-
  9. 9. FX Lights Out This was our first project for FX in LA and it was a big one. To promote their new show ‘Lights Out’ we produced an interactive boxing game where you fight against the lead character from the show, the real deal. We launched on MySpace and then rolled out to the main FX site, various Facebook Apps, iPad and iPhone versions. It all started with a huge 2 day shoot in the Bronx NYC and launched in LA 3 months later! So far over 1.5 million players Lights Out and it’s growing everyday. .com tgame i ghtsou Sponsored by Chrysler. www.l
  10. 10. FX Lights Out Lights Out We also produced native app versions for the iPhone and iPad allowing users to interact at an even more tactile level with Lights Leary himself.
  11. 11. Warner TV The Vampire Diaries A four part interactive mystery to establish your bloodline: Vampire, Werewolf or Witch! 30k visits on day one with an average time of 3.2 mins on the site. So far over 750k uniques with an average time of 3.29 mins. We conceived, wrote, directed, edited and developed the experience which was sponsored by AT&T. The Vampire Diaries /a tt/ lin http:/ /blood
  12. 12. W&K Left 4 Dead 2 We produced a bespoke interactive video unit for Weiden and Kennedy for their client EA Games. The video unit was placed on various sites, the premise being the user would be watching a related video and our Zombie would lierally rip through the video they were watching and start to attack their screen. Users were instructed to choose their weapon and beat the Zombie into a retreat. We directed and shot the video using live action to match the look and feel of the game and characters as closely as possible and to deliver a seamless transition into game footage at the end of the video. The video can be seen here:- http://
  13. 13. Ogilvy Cisco We worked with Ogilvy in LA to produce the interactive part of their Cisco Guru campaign. Users could add themselves or a colleague as the Guru to a JibJab style video. A version of the interactive ran within a rich media unit, including the webcam feature which was a first and very exciting, we love a bit of innovation! Cisco - Guru
  14. 14. Box Codax I Won’t Come Back Music video for Box Codax.
  15. 15. Weinstein & Co Halloween II Experience We created this simple but highly effective interactive for the folks at Weinstein & Co. The case study you’re about to see is a little mean as it stars ‘Kevin Pister’ a kid somewhere in the US, we don’t know where, but he became the star of our Wall of fear. Select from Trick or Treat, choose Trick and you have to turn your webcam on, you’re then asked to try and line up your eyes with the two red crosses, impossible but you don’t know that, you also don’t know there is a BIG screamer heading your way. And because your webcams on we capture your reaction to the screamer! If your brave enough you can then add it to the ‘Wall of Fear’. If anyone knows Pister we’d love to get in touch we’ve got a position for him!
  16. 16. Ralph More Information For more information about how we can produce content for you that packs some punch please contact one of our offices:- London New York Chris Hassell, Exec Producer Iain Barrington Light, Exec Producer t: 020 3006 6730 t: 212 226 2089 e: e: Unit 4.05 The Tea Building, 285 W Broadway, Suite 300, New York NY 10013 56 Shoreditch High Street, London E1 6JJ Los Angeles Jay Armitage, Exec Producer t: 310 779 6036 e: 2032 Broadway, Santa Monica CA 90404 You want more...