Breakout B5 - On the air and in the ether: getting your message across in every medium

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Melissa Ross, Host 'First Coast Connect' on WJCT 89.9

Published in: Spiritual, Business
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Breakout B5 - On the air and in the ether: getting your message across in every medium

  1. 1. Convergence: Transmitting Your Message in a 21 st Century Media Universe
  2. 2. What is…. <ul><li>K. I. S. S. ?? </li></ul>
  3. 3. What I Learned in TV News <ul><li>Keep </li></ul><ul><li>It </li></ul><ul><li>Simple </li></ul><ul><li>Stupid </li></ul>
  4. 4. Converge the Message <ul><li>Online </li></ul><ul><li>TV </li></ul><ul><li>Print </li></ul><ul><li>Radio </li></ul>
  5. 5. The Wild West <ul><li>Today’s media climate </li></ul>
  6. 6. It’s Not Enough to Tweet <ul><li>What is Your Strategy? Your Message? </li></ul>
  7. 7. Converge <ul><li>Clear </li></ul><ul><li>Concise </li></ul><ul><li>Consistent </li></ul>

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