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Organization Structure of the Magazine Industry

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Organization Structure of the Magazine Industry

  1. 1. Most magazines have a bifurcate structure.  Creative Engine (Editorial and Art)  Business function (advertising, circulation, production and general management)
  2. 2. TRADE Magazines -These are edited for readers who have a need for more information about their particular job, industry or profession. CONSUMER Magazines --These appeal directly to an audience of readers who are targeted as potential readers by virtue of where they live. -- Most of these magazines sell pages of advertising. (ADVERTISING) -- Consumer magazines are easy for readers to find. (AVAILABILITY)
  3. 3. Editor-in- Chief Managing Executive Creative Editor Editor Director Contributing Senior Art Associate Copy Chief Editors and Director Art Art Columnists Editor department Director Assistant Copy Research Features Photo editors Chief Editor Editor Fact News Associate checkers Editor Photo editor Staff Writer Associate Editors Assistant Editors
  4. 4. Publisher Editor Deputy Columnists Art Director Editor Contributing Assistant Photo Editors Editor Researcher Copy Editor Proofreader
  5. 5. ROLES OF THE PUBLISHER:  The one responsible for all the operations of the magazine.  A strategist who sets challenging but achievable goals.  He knows his readers and his advertisers.  Using possible resources (personal experience, market research, current economic and business press)  Prime mover in the development of new products that can be developed
  6. 6. 1. OVERALL VISION. The editor must be able to see clearly where his magazine is headed. 2. CREATIVITY AND DEMONSTRATED SKILL. He must be an exceptional writer. Must be creative and must be able to recognize and nurture creative ability in others. 3. GRAPHIC SENSIBILITY. The editor must be comfortable imagining how a story will appear on the printed page. 4. PRODUCTION KNOWLEDGE. He must understand the production and the other technical aspects of publishing. 5. FLAIR FOR PROMOTION He must entice readers into reading, newsstand buyers into buying. (writing eye-catching headlines, selecting provocative photograph, creating moving captions)
  7. 7. ROLE OF THE EDITOR:  He decides what will appear in the magazine’s editorial pages.  He keeps the words and images in the magazine consistent with the magazine’s editorial mission.  His main concern is to satisfy the needs of the magazine’s audience/readers.  His basic job is to oversee the editorial direction and content of the magazine.

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