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Crear red de blogs para el mejorar el SEO de tu Web

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Consejos para crear una red de blogs con autoridad para luego enlazar tu sitio web principal y mejorar el posicionamiento natural en buscadores. Conferencia impartida por Javier Gosende en el evento Black Hat Spain en Alicante en julio del 2014.

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Crear red de blogs para el mejorar el SEO de tu Web

  1. 1. 1 Cómo Crear una Red de Blogs efectiva para el SEO Javier Gosende www.javiergosende.com @javiergosende
  2. 2. 2 Enlaces + Contenido = Buen SEO ¡Sandro! ¿Los enlaces cuentan para el SEO?
  3. 3. 3 Propuesta: Crear una red de blogs que apoye el SEO de tu sitio web principal Money Site Tier 1 Tier 2
  4. 4. 4 Propuesta: Crear una red de blogs que apoye el SEO de tu sitio web principal Enlaces naturales que vienen por Linkbaiting Linkbuilding natural Linkbuilding Red de Blogs Propia Money Site Linkbuilding con Posts invitados
  5. 5. 5 Dónde hacer Tier Linkbuilding Site de micronicho Site estacional Site MiniSite
  6. 6. 6 Cómo NO debes hacer el Tier Linkbuilding Enlaces desde •  Webs alojadas en el misma IP •  Webs con dominios con el mismo registrante •  Webs con misma cuenta google analytics •  Webs con misma cuenta de adsense •  Webs de temática distinta al MoneySite
  7. 7. 7 Cómo SI debes hacer el Tier Linkbuilding Dominios de temática similar
  8. 8. 8 Cómo SI debes hacer el Tier Linkbuilding Enlaces con anchor text variados Keyword Objetivo: Maquillaje Ojos Maquillaje ojos Maquillaje para los ojos Maquillaje El mejor maquillaje Maquillarse bien Misitio.com http://www.misitioweb.com Visitas mitisioweb.com Ver más Haga clic aquí Imagen
  9. 9. 9 Cómo SI debes hacer el Tier Linkbuilding Algunos NoFollow también
  10. 10. 10 Cómo SI debes hacer el Tier Linkbuilding Naturalidad
  11. 11. 11 Fase 1 Crea tu sitio Web (receptor de enlaces)
  12. 12. 12 Fase 2 Posts Invitados LA QUE NO ACEPTE POSTS INVITADOS QUE NO ENTRETENGA
  13. 13. 13 Posts invitados: Fórmulas para identificar los blogs que aceptan posts invitados
  14. 14. 14 Leer los artículos de blog y ver si tiene algún post invitado Ganarse la confianza del autor del blog a través de los comentarios Enviarle una propuesta de escribir en su blog Qué pasa con los blogs que no dicen expresamente que aceptan posts invitados A ESA LE METÍ UN POST INVITADO
  15. 15. 15 Qué pide el blog que acepta posts invitados Contenido original, relevante y bien escrito Contenido con un mínimo de 300-400 palabras No abusar del autobombo ni de los enlaces
  16. 16. 16 Dar contenido atractivo es la mejor forma para conseguir un post invitado
  17. 17. 17 Identifica Blogs Colaborativos
  18. 18. 18 Fase 3 Crear tus propios Blogs con contenidos originales y frecuentes
  19. 19. 19 Crea tus blogs en plataformas externas maquillajegotico.wordpress.com planetamaquillaje.blogspot.com chachi-girls.blogs.elle.es/ www.que.es/blogs/bellezadehoy.html miradas.blog.com.es/ maquillarcreativo.tumblr.com/ http://fashionemergengy.over-blog.es/ https://sites.google.com/site/makeupguay
  20. 20. 20 Crea tus blogs en plataformas externas verseguapa.jimdo.com quieroserfashion.webly.com mybeauty.yolasite.com/
  21. 21. 21 Blogs de Universidades
  22. 22. 22 Blogs de Periódicos y Revistas
  23. 23. 23 Fase 4 Meter contenido en tu red de blogs
  24. 24. 24 Contenidos de webs de dominios expirados
  25. 25. 25 Herramientas para identificar Contenidos de webs con dominios expirados
  26. 26. 26 Contenidos de webs con dominios expirados: Identifica enlaces rotos en portales con mucha autoridad
  27. 27. 27 Contenidos de webs con dominios expirados: Comprueba los dominios que ya expiraron
  28. 28. 28 Identificar enlaces rotos para pillar dominios expirados
  29. 29. 29 Identificar enlaces rotos para pillar dominios expirados
  30. 30. 30 Usa la máquina del tiempo para pillar el contenido del dominio expirado https://web.archive.org
  31. 31. 31 Contenidos de webs con dominios expirados
  32. 32. 32 Comprueba que no está indexado http://smallseotools.com/plagiarism-checker/
  33. 33. 33 Crea contenidos con Comentarios en Facebook
  34. 34. 34 Crea contenidos con Comentarios en Facebook
  35. 35. 35 Crea contenidos con Comentarios en Facebook
  36. 36. 36 Crea contenidos con Comentarios en Facebook
  37. 37. 37 Identificar los posts de muro de facebook de tu sector que más comentarios tienen
  38. 38. 38 Crea contenidos con las fotos de Facebook http://jdownloader.org/
  39. 39. 39 Scrapea contenidos de forma inteligente https://www.kimonolabs.com/ http://moz.com/blog/web-scraping-with-kimono-labs
  40. 40. 40 Crea contenidos a partir de las Hemerotecas
  41. 41. 41 Crea contenidos a partir de las Hemerotecas
  42. 42. 42 Recicla contenido de audio a texto
  43. 43. 43 Recicla contenido de portales de opiniones
  44. 44. 44 Recicla contenido
  45. 45. 45 Recicla contenido de portales de opiniones
  46. 46. 46 Fase 5 Hacer Linkbuilding a la red de blogs
  47. 47. 47 Economías de Escala en Publisuites
  48. 48. 48 Aprovecha la red de blogs de las plataformas de formación online
  49. 49. 49 Vete al mercadillo a conseguir enlaces
  50. 50. 50 Crea una personalidad y métele enlaces en tus perfiles sociales
  51. 51. 51 Crear perfiles en páginas con autoridad
  52. 52. 52 Inscribe tu blog en páginas de concursos web
  53. 53. 53 Enlaces en Portales de tickets para eventos
  54. 54. 54 Enlaces en Portales de Listados
  55. 55. 55 Enlaces de páginas de listados
  56. 56. 56 Enlaces desde Yahoo Respuestas
  57. 57. 57 Comentar en otros blogs
  58. 58. 58 Un SEO debe ser curioso, probar técnicas y coger experiencia Y LO SABES…
  59. 59. 59 Cómo Crear una Red de Blogs efectiva para el SEO Javier Gosende www.javiergosende.com @javiergosende

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