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Cómo las redes sociales ayudan en una estrategia de SEO

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Cómo hacer SEO con tácticas de redes sociales sin saber de SEO. Charla de Javier Gosende impartida en el Social Media Marketing Day en Alicante España en enero de 2015

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Cómo las redes sociales ayudan en una estrategia de SEO

  1. 1. EN UNA ESTRATEGIA DE REDES SOCIALES #SMMDay Javier Gosende @javiergosende CÓMO HACER SEO SIN SABER SEO
  2. 2. El SEO El Community Manager Engagement, Comunidad, Gamificación, CrowdSourcing, Grafo Social, Inbound Marketing Keywords, Google Penguin, BlackHat, WhiteHat, Etiquetado WPO, Long Tail, Linkbuilding
  3. 3. ¿Son las redes sociales un factor que incide en el algoritmo de Google? http://www.searchmetrics.com/en/services/ranking-factors-2013/
  4. 4. ¿Son las redes sociales un factor que incide en el algoritmo de Google? http://searchengineland.com/googles-matt-cutts-facebook-twitter-pages-are-treated-like-any- other-web-page-on-the-internet-182370 Los compartidos en Facebook y Twitter NO son tomados en cuenta en el algoritmo
  5. 5. Para posicionarte necesitas Contenido de Calidad Enlaces
  6. 6. La mejor forma de lograr que otros sitios incluyan enlaces relevantes a su sitio consiste en crear contenido único y relevante que gane popularidad rápidamente en la comunidad de Internet
  7. 7. Tripulación: El contenido es el Rey El verdadero Rey es el contenido enlazado y mencionado en redes sociales
  8. 8. 0 20 40 60 80 100 120 140 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Interacciones en Redes Sociales Enlaces Externos Entrantes Primero consigo menciones en redes sociales, luego vendrán los enlaces externos
  9. 9. Pasos para crear una plan de creación de contenidos difundibles en redes sociales para conseguir enlaces
  10. 10. 1
  11. 11. Investiga lo que más se comparte en tu sector
  12. 12. Investiga lo que más se comparte en tu sector
  13. 13. Investiga los Contenidos de la competencia que atraen más menciones en redes sociales y enlaces
  14. 14. Contenidos de la competencia que atraen más enlaces https://ahrefs.com
  15. 15. 2
  16. 16. 1 4 2 Crea el Contenido tomando en cuenta Formato Atractivo Visualmente Buen Titular Responsive Fácil de Compartir
  17. 17. El titular es el 50% del éxito en la difusión
  18. 18. Titular SEO: El Antes y Después del Maquillaje de las Famosas Titular Social Media: “Sombra aquí, Sombra allá” 27 antes y después de famosas con el maquillaje Qué titular con más punch!! Mola Tío!! Vaya mier… de titular para el SEO El community manager Otro community manager El SEO
  19. 19. 3
  20. 20. Identifica a los blogs más influyentes de tu sector y envíales tu contenido
  21. 21. Las redes sociales es la mejor catapulta para difundir tus contenidos Permitir que se comparta Compartir en nuestras Redes Sociales Patrocinar la Promoción del contenido
  22. 22. Aprovecha los agregadores de contenidos
  23. 23. No olvidemos los Foros como sitios para compartir nuestro contenido
  24. 24. 4
  25. 25. Contenido Util = Compartidos en Redes Sociales => Enlaces => Mejor SEO
  26. 26. Contenido Creativo = Compartidos en Redes Sociales => Enlaces => Mejor SEO
  27. 27. http://www.pepecar.com/cochespepecar Contenido Humor = Compartidos en Redes Sociales => Enlaces => Mejor SEO
  28. 28. Crea una noticia irresistible para los medios
  29. 29. 5
  30. 30. Entrevista a bloggers de tu sector
  31. 31. El guest blogging comienza con acciones sociales Acepto Posts Invitados y lo sabes…
  32. 32. Identifica a los que te copian el contenido y convéncelos de que te enlacen: Se sociable con ellos Ponme el enlace !!!
  33. 33. Escribe Posts cazadores de amigos …
  34. 34. Concursos en Redes Sociales para obtener contenidos de calidad SEO
  35. 35. Crea perfiles en las principales redes sociales para posicionar bien la búsqueda por el nombre de tu marca
  36. 36. Par El SEO y las redes sociales: un equipo que le conviene entenderse Concluyendo…
  37. 37. EN UNA ESTRATEGIA DE REDES SOCIALES SIN SABER SEO #SMMDay Javier Gosende @javiergosende CÓMO HACER SEO Gracias !!!

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