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Mission and vision statements


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Mission and vision statements

  2. 2. WHAT IS A MISSION STATEMENT ? Prepared By Javaria Ahmed
  3. 3. MISSION STATEMENT An important goal or purpose A single sentence or assertion Prepared By Javaria Ahmed
  4. 4. Therefore: MISSION STATEMENT Company’s Purpose How it does ? What it does? For whom it does? Prepared By Javaria Ahmed
  5. 5. WHAT IS A VISION STATEMENT ? Prepared By Javaria Ahmed
  7. 7. Therefore: VISION STATEMENT Goals, Aspirations, Dream Source of inspiration Company’s True-north Future picture Prepared By Javaria Ahmed
  8. 8. A GREAT CONFUSION ! Prepared By Javaria Ahmed They are One and The Same
  10. 10. MISSION STATEMENT What’s wrong with the world and how you intend to fix it. VISION STATEMENT What the world will look like after you’ve finished changing it. DIFFERENCE # 2 Prepared By Javaria Ahmed
  11. 11. MISSION STATEMENT Ideally should be narrow and specific. VISION STATEMENT Can be broad and aligned with company’s values. DIFFERENCE # 3 Prepared By Javaria Ahmed
  12. 12. MISSION STATEMENT Tactics or steps taken to make vision a reality. VISION STATEMENT Desired Future State. DIFFERENCE # 4 Prepared By Javaria Ahmed
  13. 13. Why do we need a Mission & Vision statements? Think about a Trip with friends Prepared By Javaria Ahmed Consider you plan a holiday with your friends. You just call and say let’s go to a picnic !. You haven’t decided where are you going, how will you go, what will you take along etc. So when you all meet at a common point, you all are in different forms. One friend comes wearing sweat shirt and hiking books since he wanted to go for a hiking. Another comes in warm coats and snow boots since he thinks they are going to a snow hill. One comes in casual wear since he is thinking you all are going to a restaurant to have a meal.
  14. 14. Prepared By Javaria Ahmed Why do we need a Mission & Vision statements? So Result is : A Failed Trip
  15. 15. Why do we need a Mission & Vision statements? Hence: A lack of planning in personal or professional life leads us nowhere. Prepared By Javaria Ahmed
  16. 16. Unified Culture Prepared By Javaria Ahmed Advantages of Mission & Vision statements
  17. 17. Improved decision making. Prepared By Javaria Ahmed Advantages of Mission & Vision statements
  18. 18. Inspire. Energize. Keep Focused. Make accustomed to business. Prepared By Javaria Ahmed Advantages Mission & Vision statements
  19. 19. According to a research Firms with formal mission statements have: • 2x average return on shareholder’s equity. • Positive relationship to company performance. • 30% high return on certain financial measures. Prepared By Javaria Ahmed Advantages of Mission & Vision statements
  20. 20. • Is brief • Easy to remember • Clear and To the Point Prepared By Javaria Ahmed A Good Mission Statement
  21. 21. Mission Statement At eBay, our mission is to provide a global online marketplace where practically anyone can trade practically anything, enabling economic opportunity around the world.” Prepared By Javaria Ahmed
  22. 22. Mission Statement To focus on our customer’s market challenges and needs by providing excellent ICT solutions and services in order to consistently create maximum value for our customers. Prepared By Javaria Ahmed
  23. 23. Mission Statement Organize the world's information and make it universally accessible and useful. Prepared By Javaria Ahmed
  24. 24. • Is brief • Easy to remember • Clear and To the Point Prepared By Javaria Ahmed A Good Mission Statement
  25. 25. Prepared By Javaria Ahmed Vision Statement Market leader in the motorcycle industry, emerging as a global competitive centre of production and exports.
  26. 26. Vision Statement At Philips, we strive to make the world healthier and more sustainable through innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the best place to work for people who share our passion. Together we will deliver superior value for our customers and shareholders. Prepared By Javaria Ahmed
  27. 27. Prepared By Javaria Ahmed Vision Statement Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.
  28. 28. TIME TO MAKE YOURS ! Prepared By Javaria Ahmed
  29. 29. Prepared By Javaria Ahmed Your Company Mission Statement PART I What is the problem that our organization exists to solve ? What need does this organization exist to resolve ? PART II What is the purpose of our organization ? Why does it exist? What is the ultimate outcome or result we are hoping to achieve? PART III What business are we in? What do we do to fulfill our purpose? What is the broadest way in which we could state our work?
  30. 30. • PART IV For whom do we do this work? Who is our target population, our audience, our market? PART IV Where do we do our work? What are our geographic boundaries? Prepared By Javaria Ahmed
  31. 31. Let’s start by defining: Where do we want to be in 5 or 10 years time? What are our aspirations? Prepared By Javaria Ahmed Your Company Vision Statement