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Rp2-2015 - technology driven macro trends in marketing space

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Rp2-2015 - technology driven macro trends in marketing space

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macro view of how technology trends are affecting consumers, story telling and agency landscape

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Rp2-2015 - technology driven macro trends in marketing space

  1. 1. M A R K E T I N G T E C H T R E N D S L E T S TA L K A B O U T
  2. 2. - S U P E R PA L “As the era of machine begins we are all racing against robots.” http://www.independent.co.uk/
  3. 3. – S U P E R PA L “Machines are becoming more human.” http://www.independent.co.uk/
  4. 4. http://www.pr2020.com/
  5. 5. http://mashable.com/2015/03/16/ex-machina-tinder-marketing/
  6. 6. http://mashable.com/2015/03/16/ex-machina-tinder-marketing/
  7. 7. M A R K E T I N G A G E N C Y H U M A N B R A N D S T O RY
  8. 8. M A R K E T I N G A G E N C Y H U M A N B R A N D S T O RY F U T U R E O F M A R K E T I N G
  9. 9. T E X T P I C V I D V R MICA is awesome
  10. 10. T E X T P I C V I D V R MICA is awesome I N F O G R A P H I C I N T E R A C T I V E A R
  11. 11. T E X T P I C V I D V R MICA is awesome F U T U R E O F S T O RY T E L L I N G
  12. 12. https://www.ted.com/talks/chris_milk_how_virtual_reality_can_create_the_ultimate_empathy_machine?language=en
  13. 13. B R A N D
  14. 14. B R A N D P R O D U C T S E R V I C E
  15. 15. B R A N D M O R E L E S S I N N O VAT I O N L E S S C O N T R O L S E G M E N T S TA RT U P C O N T E N T
  16. 16. B R A N D P R O D U C T S E R V I C E I N N O VAT I O N L E S S C O N T R O L S E G M E N T S TA RT U P C O N T E N T F U T U R E O F B R A N D
  17. 17. http://www.fastcompany.com/3039602/most-innovative-companies-2015/tesla http://www.forbes.com/sites/jenniferrooney/2014/11/20/video-a-look-inside-starwoods-new-starlab-innovation-center-with-cmo-phil-mcaveety/ http://www.fastcompany.com/3039576/most-innovative-companies-2015/paner
  18. 18. C O N S U M E R C A S U A L P R O G R A M M E R P E R VA S I V E A N A LY T I C S M E A N I N G F U L E X P E R I E N C E S I N T E R A C T W I T H E V E RY T H I N G
  19. 19. C O N S U M E R C A S U A L P R O G R A M M E R U B I Q U O T O U S A N A LY T I C S M E A N I N G F U L E X P E R I E N C E S I N T E R A C T W I T H E V E RY T H I N G C O N S U M E R I N F U T U R E
  20. 20. A G E N C Y O F F U T U R E • era of mad man is over • expertise over one big box • hybrid talent • role of an educator A O F
  21. 21. http://adage.com/article/special-report-agency-alist/tbwa-hakuhodo-ad-age-s-international-agency-year/232227/
  22. 22. O N E L A S T T H I N G
  23. 23. BRINGING IT TOGETHER - HUMAN EXPERIENCES X T+ D E S I G N F O R H U M A N S E M PAT H E T I C N AT U R A L E X P E R I E N C E S D ATA S T R AT E G Y A N A LY T I C S S T O RY S O L U T I O N C R E AT I V E
  24. 24. @ R AV I PA L 1 2 1 4 thanks

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