ABOUT TREEFRAME DESIGNER & PRODUCER OF MODULAREXSPOSITION SYSTEM MADE FROM WOOD • UNIQUE PATENTED MOUNTING • DISTRUPTIVE TECHNOLOGY • EXPERIENCED SALES TEAMEXHIBITION STANDS - POINT OF SALE DISPLAYS INTERIORS AND RETAIL INSTALATIONS
TREEFRAME TEAMBRUNO MELLIS AIVARS GAILUMS• CEO • Production manager• Huglock tool-free • Treeframe exposystem connection system inventor inventor & developer• Designer. Runs advertising • Engineering Economics and Management proffesional & interior design company MIKS ZAVELIS MARIS RUBINS• CFO • Marketing and Sales manager• Long time financier and • Experienced sales and good estimator marketing manager (worked• Experienced international with STANLEY, BLACK&DECKER sales & export manager brands)
MARKET WORLDWIDE1,197 venues Worldwide (with a min., 5 000 sqm) wereidentified on year 2011 and their total indoor exhibitionspace reaches 32.6 million sqm. Research by UFI, The Global Association of the Exhibition Industry
MARKET EUROPE • Whole market size Europe 22.35 million sqmTailor made stands • Average stand life time 5yearsRegular Shell shemesSystem stands • 4.4 milion sqm sold annual 5% • Treeframe target group «System 20% stands» market size 0.88 million sqm annual 75% • Average stand price per sqm in target group 300 EUR/m2MARKET SHARES BY STAND TYPES • Target market capacity 264 million euro annual
CUSTOMERS TREEFRAMEEXHIBITION & DISPLAY SYSTEMS SUPPLIERS AND DISTRIBUTORSExhibition stand Exhibition Interior Marketing designers and centres and designers and agencies builders venues Shopfitters END-USERGREEN THINKING Companies to promotetheir brands, products and services inenvironmentally-friendly way
COMPETITIONTreeFrame® is UNIQUE modular exposition systemmade from timber: – Ecological, Tool-free, Versatile, Reusable, Cost effective and Logical (easy to use)Alternatives in the Market:• Aluminium systems: TecnaT3 (tool- free), Octanorm, Meroform; Normadic displays etc.• Tailor made timber stands - low reusability, complex assambly, high costs.
INTELECTUAL PROPERTY• TreeFrame is registered trade mark• Tool-free connection system used for framework assembling supplied by Huglock Ltd. – Huglock Ltd. is parent company of Treeframe Ltd. – Huglock Ltd. holds international patent • WO 2012/107442 A1• Special design beam construction
BUSINESS MODEL Product • Tailor made & bespoke designs Designing • Company designs COSTS • Outsource manufacturing Manufacturing • Inhouse assambling & packaging Marketing & • WEB, Samples, Direct contact Sales • Trade shows Wholesale & • International distributor networkREVENUES Distribution Direct sales • Sales to End-users (WEB page)