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Green it matters at wipro ltd

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Green IT at Wipro Ltd.

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Green it matters at wipro ltd

  1. 1. 1 GREEN IT MATTERS AT WIPRO LTD. GROUP 2 JATIN GHRITLAHRE (4057/19) RATUL KUMAR SARKAR (4033/19) SAI GANESH R (4038/19) SAMIT KUMAR DAS (4039/19)
  2. 2. 2 WHAT CHALLENGES WERE FACED BY RAGHU? • Decentralized Structure: • Primary Business Segment: IT Services, IT Products, Infrastructure Engineering, Consumer Care & Lighting • • Secondary Business Segment: Geographic segmentation Addition to that several “Lines Of Business” (LOB): • • • Strategic Business Units, responsible for Cost and Profits Autonomous decision making capability Communication and Alignment of each LOB to a common agenda is critical task for Green IT Team Decentralized Structure No Absolute Metrics Building Credibility Top-Down or Bottom-up Customer Value Proposition
  3. 3. 3 WHAT CHALLENGES WERE FACED BY RAGHU? • Absence of Absolute Metrics: • No industry benchmarks • No concrete visible targets for the company • Less understanding on the part of the employees about “GREEN” • Difficulty in communication to the employees Decentralized Structure No Absolute Metrics Building Credibility Top-Down or Bottom-up Customer Value Proposition
  4. 4. 4 WHAT CHALLENGES WERE FACED BY RAGHU? • Building credibility among employees: Less Understanding Less Interest Less Involvement • Perception as just another “Efficiency Improvement Program” • Creating the Mindset is difficult Decentralized Structure No Absolute Metrics Building Credibility Top-Down or Bottom-up Customer Value Proposition
  5. 5. 5 WHAT CHALLENGES WERE FACED BY RAGHU? Bottom-Up • Top-Down or Bottom-Up approach: which is more appropriate? No Absolute Metrics Quick Impact More Resistance Building Credibility Top-Down or Bottom-up Top-Down Decentralized Structure Less initial impact Better acceptance Customer Value Proposition
  6. 6. 6 WHAT CHALLENGES WERE FACED BY RAGHU? • Customer value proposition through Green IT • Customer Focus is holistic approach for Wipro • How to express it in ‘Quantifiable’, ‘Measurable’, ‘Clearly understood’ format? • Why the customer would go for its ‘Greener’ offering compared to its competitors? • Benefits not evident to top management and employees Decentralized Structure No Absolute Metrics Building Credibility Top-Down or Bottom-up Customer Value Proposition
  7. 7. 7 OUR SUGGESTIONS: INCREASE ENGAGEMENT • Internal Engagement: Incentivizing the LOBs • Engage every LOBs by comparing performances through relative metrics • Provide incentives depending upon relative positions • Benefits: can be immediately implemented • Quarterly reviews to assess positions of LOBs • Assess why some are doing better than others and use their strategies to improve performance of the slower LOBs Increase Engagement Go for Top-Down Monitor the Industry
  8. 8. 8 OUR SUGGESTIONS: INCREASE ENGAGEMENT • Internal Engagement: Benchmarking • Absolute metrics need to be developed for performance monitoring • Benchmarks for performance assessment will be set based on these absolute metrics • May take time but will become more defined with maturity • Till then monitor performances by observing fluctuations in ratings Increase Engagement Go for Top-Down Monitor the Industry
  9. 9. 9 OUR SUGGESTIONS: INCREASE ENGAGEMENT • Internal Engagement: Employee Training • Train employees about their individual carbon footprints • Communicating their role in the green initiative• No matter how small it is, every drop of it counts • Common goal to become “Carbon Neutral” by 2014 • Promote the success or milestones achieved till now inside the company Increase Engagement Go for Top-Down Monitor the Industry
  10. 10. 100 OUR SUGGESTIONS: TOP-BOTTOM APPROACH • Implementation of Green Initiatives: Bottom-Up Approach Top-Down Approach • Success of green initiatives requires tone to be set from the top • Yet prior experience from Six-Sigma implementation talks different • New initiatives in a decentralized structure may suffer due to lack of co-ordination in bottom-up Increase Engagement Go for Top-Down Monitor the Industry Top-Down Approach
  11. 11. 111 OUR SUGGESTIONS: MONITOR THE INDUSTRY • Monitor green performance of customer and Competitor Firms • Communicate the same to Top management • Realization of the importance of Green IT • The Need to promote a similar stance or image in the Industry and society from CSR perspective Increase Engagement Go for Top-Down Monitor the Industry
  12. 12. THANK YOU

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