Jet Airways

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  • Jet Airways

    1. 1. Prepared By: Lejoe M Varkey October 4, 2013 Submitted To: Saji George 1
    2. 2. Introduction • Started by Naresh Goyal as Air Taxi Operator in April 1992 • Started Indian commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft • Scheduled airline status was granted on 4 January 1995 • Initial investment of US$10 million • 80%of its stake controlled by Naresh Goyal • Jet’s parent company, Tail Winds Ltd. • Began international operations to Sri Lanka in March 2004. • Jet, is headquarters in Mumbai, India October 4, 2013 2
    3. 3. Introduction • Operates over 370 daily flights to about 68 destinations both in India and international (abroad) • Listed in the NSE in the year 2005 • Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc. • Second Leg cities like Aurangabad, Patna, Nagpur, etc. • 21 international destinations in 17 countries across Asia, Europe & North America • International destination includes cities like San- Francisco, New York, Singapore, London (Heathrow), Hong Kong, Colombo, Abu Dhabi, Dubai, etc. October 4, 2013 3
    4. 4. Financials • Annual Revenues Rs 9481.5 crores (2011-12) Rs 7401.3 crores (2012-13) • Profit After Tax (PAT) - Rs 253 crores (2011-12) Rs 27 crores (2012-13) • Average Passenger Load 69.1% (2011-12) 84.3% (2012-13) October 4, 2013 4
    5. 5. Fleets Of Aircrafts 98 Airplanes in total • Airbus330--200--(12) • ATR72 --500--(14) • Boeing737--700--(11) • Boeing737--800--(42) • Boeing737--900--(2) • Boeing777—300ER*--(11) *Includes aircraft that have been leased to other airlines October 4, 2013 5 Airbus330 Boeing 737-700
    6. 6. Current Service Offerings Jet Privilege JPMiles – The number of Base JPMiles earned is the direct travelled distance between the origin and destination city-pair. JPMiles earned are based on the fare and cabin travelled. October 4, 2013 6 Blue Silver Platinum GoldBlue Plus
    7. 7. Current Service Offerings Jet Konnect • Launched on 8 May 2009 to close down loss making routes • Divert planes to more profitable routes with higher passenger load factors. • Started 54 flights a week, rose to 125 flights, target of 160 flights a week Jet Escapes • A holiday package to a particular destination • Option to earn JPMiles on each holiday availed October 4, 2013 7
    8. 8. Current Service Offerings Jet Mobile • Access information such as flight status, schedules, set alerts or automatically receive flight delay messages • Request for your JetPrivilege account details • Search for the lowest fares on Jet Airways Jet Viva • Interaction forum for women travelers • Modern fashion trends, spa getaways, high end cosmetics October 4, 2013 8
    9. 9. Current Service Offerings Jet Lite • Acquisition of Sahara Airlines • Low cost carrier • Wider reach Jet Kerala/ Jet2IncredibleMP • Tourism packages to Kerala and Madhya Pradesh • Special offers during summer vacations and new year October 4, 2013 9
    10. 10. Market Share October 4, 2013 10 Jet Airways 35% Indian Airlines 24% Air Deccan 15% Jet Lite 10% Kingfisher 8% Spice Jet 6% Others 2% Airlines Market Share Jet Airwyas Indian Airlines Air Deccan Air Sahara Kingfisher Spice Jet Others
    11. 11. Competitor Analysis Domestic Market International Market October 4, 2013 11
    12. 12. SWOT Analysis October 4, 2013 12 Strengths Experience exceeding 14 years International operations Large fleet size Among top 3 in India Threats Strong competitors Fuel price hike Overseas market competition Regulations Weaknesses Losing domestic market share Old fleet with average age - 4.79 years Need improvement in in-flight service Weak brand promotion Opportunities Untapped air cargo market Scope in global service and tourism Increasing salaries of people
    13. 13. JET AIRWAYS KINGFISHER INDIAN AIRLINES RELIABILITY 1 2 3 ASSURANCE 1 2 3 TANGIBLES 2 1 3 EMPATHY 1 2 3 RESPONISVENESS 1 2 3 October 4, 2013 13
    14. 14. Thank You October 4, 2013 14

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