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Museumnext May 2011

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My presentation at MuseumNext (minus 3 videos) about the tangible lessons we learnt about new media and technology for museums. The main point of this presentation is to design proactive, targeted and integrated media strategies.

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Museumnext May 2011

  1. 1. Twitter INNL network Regular 26.9% 1:44 min. 34.8% 2:41 min. 22.8% 1:39 min.
  2. 2. Twitter INNL network Regular 26.9% 1:44 min. 34.8% 2:41 min. 22.8% 1:39 min. 6.42 p/v 6:13 min 5.12 p/v 7:31 min
  3. 3. 63.7% reach 8.1% engagement 0.6% participation
  4. 4. 63.7% reach 8.1% engagement 0.6% participation ~100% 26.4% 4.9%
  5. 5. AHM TW Sold objects 2,258 1,120 Comments to existing objects 10 11 Suggestions for new objects 2 6
  6. 6. Activity Percentage Ignoring 33 % Observing 26 % Talking 27 % Touching 13 % Buying 2 %
  7. 7. Time Reach(visits,views) website event
  8. 8. Time Reach(visits,views) website flickr youtube event
  9. 9. New and traditional media Activities Building

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