Sales and account management offers unique skill set for marketing field


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Sales and account management offers unique skill set for marketing field

  1. 1. Sales and Account Management Offers Unique Skill Set for Marketing Field As someone with experience in the marketing field or someone who already completed a post-secondary program, there is no reason you should have to complete a full-length program to move up in your career. That’s why Centennial College offers graduate programs to students who wish to either advance their current career or switch careers all together. One of these offerings is the Marketing - Sales and Account Management program. To apply, students must already possess a three-year college diploma or university degree in any discipline or a two-year college diploma or a partial university degree (75 per cent complete), and who have a minimum of two years work experience relevant to the program. Once accepted, students learn the ins and outs they need to succeed in sales and account management. This field is concerned with the ongoing account management and business development of a portfolio of agents, primarily with a focus on the corporate markets. Driving revenue growth from existing accounts as well as identifying opportunities for growth with the portfolio is an important part of the field. Among the titles of professionals in this industry are: key account manager, account executive, commercial sales representative, sales specialist, technical sales representative, sales consultant, sales coordinator, inside sales representative and territory sales representative. But where exactly are these professionals employed? Employment opportunities include mid-to-large sized business-to-business (B2B) organizations with their own sales force as well as companies in industries that have a use for professional account managers such as medical and dental technology, hardware and software vendors, pharmaceutical and packaged goods companies. In order to prepare students for such a wide range of careers, the Sales Account Management program in Toronto must offer an equally diverse range of topics. As such, students attend courses that train them in the intricacies of acquiring and maintaining relationships with major client accounts. Among specific courses are: Case Analysis and Marketing Metrics, Fundamentals of Selling, Marketing Analysis and Planning, Sales Force Automation and Technology, B2B Marketing, Business Ethics and Negotiation Skills and more. Professionals with extensive knowledge incorporate hands-on training that ensures students will remember the concepts they learn teach all of the courses. Role playing, hands-on training using sales force automation software simulation and cases, with a focus on developing selling, negotiating and presentation skills are all common in the courses within the offering. Additionally, the program is rounded out by a final-semester field placement. This off-campus experience offers students first-hand knowledge of the industry as well as an opportunity to apply their skills to the real world and make industry contacts that may be valuable to them as they launch their career. For More Information Visit