Career opportunities after post secondary business marketing program
Career Opportunities after Post-Secondary
Business Marketing Program
A post-secondary business marketing program provides students with
specific training in marketing, covering marketing research, marketing
communications and interactive marketing. It is designed to prepare
students for a rewarding career in the competitive business world.
Employers, operating in almost all the industries, are keen in hiring
professionals who not only have strong understanding of current business
scenario and business functions but also possess excellent interpersonal
and customer skills. In the times, when customer services and marketing
communications play a critical role in the success of a business,
employers look for candidates who can
Interact with customers
Analyze customer needs
Develop products and services to meet those needs
React swiftly to shifts in business environment and customer
Fulfill their needs with the right product at the right time and at the
A business marketing course opens doors to numerous career
opportunities for graduates in diverse industries including but not limited
to print media marketing, e-marketing, restaurants and hotels,
entertainment, production houses, book publishers, telecommunications,
hospitals, real estates, talent management, automotive, utility, retail,
education and banking and insurance.
The graduates can begin their careers as
Public relations assistants
Assistance brand managers
The demand for business professionals who have undergone a formal
education is increasing constantly. A post-secondary diploma in business
marketing is considered as the minimum requirement to seek entry level
positions with the companies.
Business Marketing Program
Enrolling into a post-secondary business marketing course is the first
step if you’re considering building a career in the areas of marketing
research, advertising, promotion, direct marketing, e-marketing, brand
planning or customer relationship management.
The program helps you gain a thorough understanding of business
fundamentals, marketing fundaments, business operations and marketing
communications. It combines classroom learning, case studies, guest
lectures, presentations, projects and computer simulations and
technologies. You also gain practical experience through industry project
component. You get an opportunity to work in team on a project
sponsored by an entrepreneurial endeavour.
The three-year program covers a wide range of subjects including
strategies for business success, business fundamentals, mathematics,
financial accounting, business operations, business communications,
principles of microeconomics, human resource management,
international business concepts.
It also covers principles of marketing, business analysis, professional
selling, marketing communications, business ethics, principles of
macroeconomics, marketing research, brand management, interactive
marketing, consumer analysis, B2B marketing and channel management
and strategic marketing planning.
Choosing the Right College
Many colleges in Canada offer post-secondary programs in business
marketing. But not all programs include industry project component.
Practical experience and working in a team play a critical role while
entering the world of work. Therefore, choosing the right college is of
utmost importance to improve career prospects after graduation.
Centennial College’s business marketing training program offers
students a dynamic and interactive environment facilitated by
experienced faculty members. The students are offered practical
experience of working on a real-life project sponsored by a business
Enrolling in a Business Marketing Program
In order to enroll in a post-secondary business marketing course, you will
Secondary school diploma
English Grade 12 C or University or equivalent
Mathematics Grade 11 M or 12 C or University or equivalent