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TOWARDS A F*CK UP M@N1F3STØ

How do we incorporate f*cking up into
the user experience design process?
Grawlix

!


Typographical symbols
standing for profanities,
appearing in dialogue
balloons in place of actual
dialogue. I...
The Romance of Failure
Ben Huh

One Reality of Failure


Setup: Huh was a 22-year-old journalism major when he moved to
Chicago and founded softw...
Another Reality of Failure
SO"

in our world...
Failure is Fine 
For entrepreneurs & startups
When it’s a means to an ends
When overcoming an obstacle adds to a success s...
Failure Sucks
! 
! 
! 
! 
! 
! 

For consultants & agencies 
When it’s the final word
When you can’t see see past the obsta...
BUT"

in the world of creativity & art...
FAILURE ROCKS!
Failure Is The Heart of Creativity
Failure is awesome/acceptable when we call it: 
•  Play
•  Experimentation
•  Fun
When ...
I RISK FAILURE"
ALL THE TIME
I Risk Failure
When I play music: 
•  Will I keep time, hit the right notes, play “right”?
When I get on stage or in front...
BUT
Because I Risk Failure I Gain Experience
I learn new things & have new experiences
I find new joys
I meet new people
I do t...
SO
WHY IS IT SO
HARD FOR"
ME TO FAIL AT
Hard, Yes, But I Can Do It!
Just not always in constructive/creative ways...
•  I fail because I’m afraid to take risks
• ...
How Are You Afraid to Fail?
Me? 
•  I’m afraid to be wrong
•  I’m afraid to lose control

How about you? 
•  
•  
• 
F*CK UPS ANONYMOUS

Let’s change our relationship to
failure—make failure an 
accepted part of our process. 

Let’s share ...
H i, I ’ m Ja s o n,
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FCKUPdesign

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If good design requires failure, how can designers f*ck up when failure isn’t considered an option?

Edison famously said, "I failed my way to success." In the interactive world, we've all heard the buzz phrases about failing fast, and how failure--particularly in the form of prototyping--can be a powerful design tool. But what about real failure? We've all experienced projects that never got off the ground, or crashed and burned stunningly. We don't put them in our portfolios. We only talk about them when we've had one drink too many. What can we learn from our embarrassments? And are there really things we can learn by failing, especially in the agency and consulting worlds, where we are hired for our expertise, and infallibility?

Questions to think about:

Can there be actual power, and knowledge in failure? What is your biggest failure, and what did you learn from it?

What are the different ways you can fail? Have you ever had a "successful" project that was a personal failure? Why? What can you learn from it?

Why are we so afraid of failing? What are the negative consequences of failure? And how can we encourage a positive viewpoint on failure?

How can we pull victory from the flames of defeat? How do you not panic when you sense yourself failing? How can you use your failure to inform future successes?

How can we build an acceptance of failure into a design or consulting practice? How can we get away from always having to be right, and move towards creative adaptability?

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FCKUPdesign

  1. 1. TOWARDS A F*CK UP M@N1F3STØ How do we incorporate f*cking up into the user experience design process?
  2. 2. Grawlix ! Typographical symbols standing for profanities, appearing in dialogue balloons in place of actual dialogue. Invented by American cartoonist Mort Walker.! http://en.wikipedia.org/wiki/Mort_Walker!
  3. 3. The Romance of Failure
  4. 4. Ben Huh One Reality of Failure Setup: Huh was a 22-year-old journalism major when he moved to Chicago and founded software analytics firm Raydium in January 2000... he cobbled together $750,000 over two rounds. "Uh-oh" moment: Eighteen months later, he hit a wall. "You're hopeful to the end, but we were flat out of money and couldn't meet payroll," he says... For two weeks, he says, he could barely leave his room. The way out: Six years passed before Huh decided to buy I Can Haz Cheezburger and begin building his funny-blog empire... "You know how painful it can be, but you do it anyway," he says. "I think you are better prepared, mentally and financially, but you never know if it's going to be successful. That's called maturity.” http://www.entrepreneur.com/article/225204#hipswap But ultimately, he succeeded...
  5. 5. Another Reality of Failure
  6. 6. SO" in our world...
  7. 7. Failure is Fine For entrepreneurs & startups When it’s a means to an ends When overcoming an obstacle adds to a success story When the risk of failure is assumed & accepted by the $ people !  When the creator has longevity, endurance, and sticks with the project !  When you learn from it !  !  !  ! 
  8. 8. Failure Sucks !  !  !  !  !  !  For consultants & agencies When it’s the final word When you can’t see see past the obstacle When asses need to be covered When the designer doesn’t or can’t stick it out When you can’t learn from it
  9. 9. BUT" in the world of creativity & art...
  10. 10. FAILURE ROCKS!
  11. 11. Failure Is The Heart of Creativity Failure is awesome/acceptable when we call it: •  Play •  Experimentation •  Fun When it fuels us When we don’t fear it, or fear it, but don’t shy away from it When it leads us to do something no one’s ever done before When we learn from it
  12. 12. I RISK FAILURE" ALL THE TIME
  13. 13. I Risk Failure When I play music: •  Will I keep time, hit the right notes, play “right”? When I get on stage or in front of a camera: •  Will they laugh at me? Or not laugh with me? When I write: •  Will anyone read it? Do I have anything to say? When I run workshops: •  Will any of you really care about any of this?
  14. 14. BUT
  15. 15. Because I Risk Failure I Gain Experience I learn new things & have new experiences I find new joys I meet new people I do things I’ve never done before I make movies, play music, act, write, run workshops I lose fear I take more risks—even risk the next failure And, consequentially, I get better at creating
  16. 16. SO
  17. 17. WHY IS IT SO HARD FOR" ME TO FAIL AT
  18. 18. Hard, Yes, But I Can Do It! Just not always in constructive/creative ways... •  I fail because I’m afraid to take risks •  I fail because I “show off” through over design •  I fail because I take feedback as an indictment In short, I fail because I’m afraid
  19. 19. How Are You Afraid to Fail? Me? •  I’m afraid to be wrong •  I’m afraid to lose control How about you? •  •  • 
  20. 20. F*CK UPS ANONYMOUS Let’s change our relationship to failure—make failure an accepted part of our process. Let’s share our F*CK UPS.
  21. 21. H i, I ’ m Ja s o n,

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