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1. TOWARDS A F*CK UP M@N1F3STØ How do we incorporate f*cking up into the user experience design process?

2. Grawlix ! Typographical symbols standing for profanities, appearing in dialogue balloons in place of actual dialogue. Invented by American cartoonist Mort Walker.! http://en.wikipedia.org/wiki/Mort_Walker!

3. The Romance of Failure

4. Ben Huh One Reality of Failure Setup: Huh was a 22-year-old journalism major when he moved to Chicago and founded software analytics firm Raydium in January 2000... he cobbled together $750,000 over two rounds. "Uh-oh" moment: Eighteen months later, he hit a wall. "You're hopeful to the end, but we were flat out of money and couldn't meet payroll," he says... For two weeks, he says, he could barely leave his room. The way out: Six years passed before Huh decided to buy I Can Haz Cheezburger and begin building his funny-blog empire... "You know how painful it can be, but you do it anyway," he says. "I think you are better prepared, mentally and financially, but you never know if it's going to be successful. That's called maturity.” http://www.entrepreneur.com/article/225204#hipswap But ultimately, he succeeded...

5. Another Reality of Failure

6. SO" in our world...

7. Failure is Fine For entrepreneurs & startups When it’s a means to an ends When overcoming an obstacle adds to a success story When the risk of failure is assumed & accepted by the $ people !  When the creator has longevity, endurance, and sticks with the project !  When you learn from it !  !  !  ! 

8. Failure Sucks !  !  !  !  !  !  For consultants & agencies When it’s the ﬁnal word When you can’t see see past the obstacle When asses need to be covered When the designer doesn’t or can’t stick it out When you can’t learn from it

9. BUT" in the world of creativity & art...

10. FAILURE ROCKS!

11. Failure Is The Heart of Creativity Failure is awesome/acceptable when we call it: •  Play •  Experimentation •  Fun When it fuels us When we don’t fear it, or fear it, but don’t shy away from it When it leads us to do something no one’s ever done before When we learn from it

12. I RISK FAILURE" ALL THE TIME

13. I Risk Failure When I play music: •  Will I keep time, hit the right notes, play “right”? When I get on stage or in front of a camera: •  Will they laugh at me? Or not laugh with me? When I write: •  Will anyone read it? Do I have anything to say? When I run workshops: •  Will any of you really care about any of this?

14. BUT

15. Because I Risk Failure I Gain Experience I learn new things & have new experiences I ﬁnd new joys I meet new people I do things I’ve never done before I make movies, play music, act, write, run workshops I lose fear I take more risks—even risk the next failure And, consequentially, I get better at creating

16. SO

17. WHY IS IT SO HARD FOR" ME TO FAIL AT

18. Hard, Yes, But I Can Do It! Just not always in constructive/creative ways... •  I fail because I’m afraid to take risks •  I fail because I “show oﬀ” through over design •  I fail because I take feedback as an indictment In short, I fail because I’m afraid

19. How Are You Afraid to Fail? Me? •  I’m afraid to be wrong •  I’m afraid to lose control How about you? •  •  • 

20. F*CK UPS ANONYMOUS Let’s change our relationship to failure—make failure an accepted part of our process. Let’s share our F*CK UPS.

21. H i, I ’ m Ja s o n, a nd I ’m a fa ilu re . This is where you say:   Hi Jason.

22. ESPN’s DIGITAL CONVERSION PROJECT Can we cut through the pleasantries, so I can tear this piece of SH*T apart? My client at ESPN talking about a ﬁrst draft wireframe deck.

23. I Actually Learned A TON From That Feedback •  I listened to his criticisms with an open mind •  I realized I was over designing because I was so excited about my first time designing for touch screens •  I went back to thinking about my users, and most importantly their environments •  I simplified, simplified, simplified And helped create the interfaces that drive one of the biggest HD digital broadcast studios in the world.

24. F*CK UPS ANONYMOUS So... What’s your most embarrassing work failure? And how did you handle it?

25. F*CK UPS ANOMYMOUS RULES REGS •  •  •  •  Publically share our failures Listen without judgment for similarities, and outliers No “should haves” “could haves” or “would haves” Capture on Post-Its –  –  –  –  Themes Questions Feelings Observations

26. STICKIE BREAK!

27. WANNA HELP ME WRITE THE MANIFESTO?

28. WHY I THINK FAILURE MATTERS IN UX DESIGN •  Our clients want something new, innovative, diﬀerent, fun, fresh, exciting •  Our clients want something successful •  Our clients want something they can be proud of Not taking risks, doing boring evolutionary design, and simply applying best practices doesn’t do any of this

29. WHY I THINK FAILURE IS HARD IN UX DESIGN Our clients want to cover their asses Our clients want something proven Our clients want something they can measure Our clients don’t want to pay for process—failure costs more by the hour. •  Our clients can be “risk averse” •  •  •  •  And risk aversion is the antithesis of F*CKING UP

30. WHAT DO YOU THINK? Is having space to F*CK UP important in the design process? Why? Why not? •  •  • 

31. MY INITIAL THOUGHTS ON THE MANIFESTO

32. LET’S FORMALLY ADD FAILURE TO THE PROCESS 1.  2.  3.  4.  Show why F*CKING UP is important to our clients Get our clients to commit to be our fail buddies Formalize some rules for F*CKING UP Incorporate testing and validation into the process to learn from our F*CK UPS Then show how F*CKING UP can lead to the creation of amazing things

33. WHAT DO YOU THINK? What would you add to this? What would you take out? •  •  • 

34. SHOW WHY F*CKING UP IS IMPORTANT 1

35. WHY IS IT IMPORTANT? Idea Idea Idea Idea DANGER DANGER, WILL ROBINSON! Idea Idea Idea Idea Idea Idea Idea THE SAFE ZONE I WENT TO THE DANGER ZONE! Idea THE FINISH LINE Idea

36. WHY IS IT IMPORTANT? Idea Idea Idea Idea DANGER DANGER, WILL ROBINSON! Idea Idea Idea Idea Idea Idea Idea THE SAFE ZONE I WENT TO THE DANGER ZONE! Idea THE FINISH LINE Idea

37. WHY IS IT IMPORTANT? Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Idea Design Iteration THE SAFE ZONE YAWN THE FINISH LINE Idea

38. AND HERE’S WHY Idea Idea Idea Idea Design DANGER DANGER, WILL ROBINSON! Idea Iteration COOL! THE SAFE ZONE Idea Idea Iteration COOL! Idea Iteration Idea Design Idea Idea Iteration FAIL Idea I WENT TO THE DANGER ZONE! Iteration Idea THE FINISH LINE Iteration Idea

39. WHAT DO YOU THINK? Does this diagram do the trick? (Probably not.) What would? How can we “sell in” F*CKING UP? •  •  • 

40. GET OUR CLIENTS TO FAIL WITH US 2

41. WILL YOU BE MY FUDDY? (F*CK-UP-BUDDY) 1.  Can we get our clients to share their fears with us? Can we share our fears with them? Is sharing caring fer realz? 2.  How about including them in our brainstorming sessions? (yeah, I know, brainstorming is broken, let’s get to that too) 3.  How about lifting the hood, and showing them more of our messy process? Would that help? 4.  Can we get them sketching? White boarding? Stickies-ing? Can we get our clients to have fun with us?

43. WHAT DO YOU THINK? How do we get our clients to partner with us? Even when it’s FUGLY? How can we start F*CKING UP, and stop blamestorming? •  •  • 

44. FORMALIZE F*CKING UP 3

45. THE FIRST RULE OF F*CK UP CLUB IS... 1.  Set the stage with a GOOFY DANCE (or Twister, or Charades, or whatever you can think of to get the seriousness out of the room) 2.  Try a puppet show– come up with a diﬀerent way to express the problem, or idea. 3.  Replace brainstorming meetings with a “worst idea you can think of” meeting 4.  Sketch, sketch, sketch, for at least ½ the design process (At least ¼??) Can’t we all have some fun with this?

47. WHAT DO YOU THINK? How can we formally add F*CKING UP into our process? What activities can we include? What do we have to watch out for? •  •  • 

48. LEARN FROM F*CKING UP 4

49. THIS WILL BE ON THE TEST... 1.  Let’s incorporate user testing at all levels of the process 2.  Let’s share our early ideas—even the craziest ones 3.  Let’s listen to our user rep’s feedback, discounting most of what they say of course, and really focus on their reactions —are they excited, giddy, leery? 4.  Let’s keep pursuing at least one really oddball idea for most of the design process, test it, and determine what out of it can be included in our ﬁnal design Don’t take it personally. This is about F*CKING UP, isn’t it?

50. WHAT DO YOU THINK? How can we learn from our F*CK UPS? How can our worst ideas to inform our best ones? How do we test this stuﬀ? •  •  • 

51. 5 F*CK UP AMAZING

53. FCKUP design

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