Become a Digital Presence Guru

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What's your digital presence? And how do you know when it's awesome...or crappy? That's what you'll learn in this presentation, the first webinar in a four-part series that follows along the highly-successful "Digital Presence for Dummies" written by Jason Thibeault for Limelight Networks.

Watch a recorded version of the webinar and a list of the slide highlights here:

http://blog.limelight.com/2013/05/become-a-digital-presence-guru/

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Become a Digital Presence Guru

  1. 1. Brought to you by Limelight NetworksBecome a Digital Presence Guru(with Dr. Jason Thibeault)
  2. 2. Okay, I’m not really a doctor
  3. 3. Of anything really.
  4. 4. I’ve been to the doctor a few times.
  5. 5. But I am here to help.
  6. 6. Kidding!
  7. 7. Most organizations suffer from 1 of 2problems with their digital presence.
  8. 8. #1. They aren’t aware of it.
  9. 9. #2. They think it’s better than it is.
  10. 10. First things first.What’s a digital presence?
  11. 11. Engagement
  12. 12. BFFConfidanteFriendAcquaintanceAwarenessRelationship Intimacy Pyramid
  13. 13. How do you know when it…
  14. 14. Digital Presence Deficiency
  15. 15. What tips you off that you are suffering?
  16. 16. #1. Static content#2. Lack of rich media#3. No Mobile Support#4. Not available globally#5. Slow#6. Lack of conversation#7. No metrics#8. Fragmented
  17. 17. Your audience isn’t doing what youwant them to.
  18. 18. An awesome digital presence beginswith…
  19. 19. Great storytelling
  20. 20. So what story do you tell?
  21. 21. Informer FacilitatorInfluencer SellerWhat is your purpose?
  22. 22. Your story has to be consistent
  23. 23. Identify your key touchpoints
  24. 24. #1. Websites#2. Social media#3. Rich media#4. Direct Communication#5. Ads
  25. 25. Show it. Tell it. Every. Way. Every. Where.
  26. 26. Stories need a narrative
  27. 27. Emotion
  28. 28. Characters
  29. 29. Not about you.Not about your product.It’s about your customer.
  30. 30. Video
  31. 31. BFF
  32. 32. #1. Platform#2. Process#3. People
  33. 33. Get the booktoday.eBook or print.Free.http://dpm4dummies.limelight.com
  34. 34. Jason ThibeaultE: jt@llnw.comT: @_jasonthibeault602-850-4871
  35. 35. Thanks. Questions?

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