9 Steps to Increasing Your Digital Presence IQ

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How smart are you about all the pieces that make up your digital presence? Explore the 9 steps you need to follow in this presentation originally delivered as a webinar in May, 2013 with Marketing Week. You'll soon be your company's digital presence guru and sure to wow everyone at the next staff party with your big, digital brain.

Check out a slide-by-slide walkthrough here as well as a recorded version of the webinar:

http://blog.limelight.com/2013/05/the-9-steps-to-increase-your-digital-presence-iq/

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9 Steps to Increasing Your Digital Presence IQ

  1. 1. Brought to you by Limelight NetworksIncrease Your Digital Presence IQ
  2. 2. When we think about all thisdigital stuff…
  3. 3. Or…
  4. 4. But there’s no need.Digital Presence is easy. Actually.
  5. 5. There are 9 steps.Each one helps increase your DigitalPresence IQ
  6. 6. Step 1.
  7. 7. Step 1 (really this time):“My Digital Presence is…”
  8. 8. Step 2:“I Don’t Feel So Well”
  9. 9. Digital. Presence. Deficiency.
  10. 10. Kidding
  11. 11. 1. Static content2. Lack of rich media3. No mobile4. Global unavailability5. Slow6. No engagement7. Lack of analysis8. Fragmented story
  12. 12. Step 3:“Once Upon a Time…”
  13. 13. Why are stories so important?
  14. 14. Ideas in the abstract are hard tocommunicate
  15. 15. I can tell you an idea, such as:“The world is a very dangerous place.If you walk alone, naïve, someone willtake advantage of you.You could die.”
  16. 16. Stories need a narrative
  17. 17. Emotion
  18. 18. Characters
  19. 19. Not about you.Not about your product.It’s about your customer.
  20. 20. Stories are emotional.
  21. 21. This little boy cried when he had to saygoodbye to his best friend.vs.
  22. 22. Stories evoke emotions.Emotions release endorphins.Therefore stories releaseendorphins.(see that Algrebra did come inhandy)
  23. 23. Engagement
  24. 24. BFFConfidanteFriendAcquaintanceAwarenessRelationship Intimacy Pyramid
  25. 25. Step 4:“Who Am I?”
  26. 26. Sell. Influence. Inform. Facilitate.
  27. 27. Step 5:“Take stock.”
  28. 28. DigitalPresenceMaturityContentContentManagementDistributionand DiscoveryEngagementandExperienceBusinessIntelligenceContentCreationContentDistributionData
  29. 29. Step 6:“Rinse and Repeat.”
  30. 30. Workflow
  31. 31. CreateManageDeliverEngageMonetize/ConvertOptimize
  32. 32. Step 7:“One size does not fit all.”
  33. 33. 1. Website/Content2. Rich Media/Video3. Mobile4. Delivery and Performance5. Social Engagement6. Optimization
  34. 34. 1. Efficiency2. Scalability3. Accessibility4. No more IT bottlenecks5. No more IT bottlenecks6. No more IT bottlenecks
  35. 35. Step 8:“Excuse me? Can I post on Twitter?”
  36. 36. DigitalPresenceReadinessPeopleProcessPlatform
  37. 37. Step 9:“Don’t Be Boring.”
  38. 38. Video
  39. 39. More than 1 billion unique usersvisit YouTube each monthOver 4 billion hours of video arewatched each month on YouTube72 hours of video are uploaded toYouTube every minute
  40. 40. Yeah. Video is pretty popular.
  41. 41. “52% of consumers say that watching product videos makes them moreconfident in their online purchase decisions”Internet Retailer, 2012“…shoppers who viewed video were 174% more likely to purchase thanviewers who did not…”Retail Touchpoints Channel InnovationAwards, 2012“Online video now accounts for 50% of all mobile traffic and up to 69% oftraffic on certain networks.”Bytemobile Mobile Analytics Report, 2012
  42. 42. BFF
  43. 43. Step 1. Know your Digital PresenceStep 2. Understand the signs of DPDStep 3. Tell storiesStep 4. Identify your purposeStep 5. Continuing assessmentStep 6. Build a workflowStep 7. Pick the Right ToolsStep 8. It’s Not Just About TechnologyStep 9. Video kicks A@#
  44. 44. Get the booktoday.eBook or print.Free.http://dpm4dummies.limelight.com
  45. 45. Jason ThibeaultSr. Director, MarketingStrategy LimelightNetworksE: jt@llnw.comT: @_jasonthibeault602-850-4871
  46. 46. Thanks. Questions?

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