People love stories not decks
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People love stories not decks
- 1. P E O P L E L O V E S T O R I E S , N O T D E C K S J A S O N S H E L L E N
- 2. H E R E T O D O ? W H A T A R E W E
- 7. T E L L M E W H AT Y O U R E A L LY T H I N K
- 8. D AV I D H O R N I K , A U G U S T C A P I TA L Tell a story. I need to know what problem you are solving and why you care about that problem. “
- 9. C H A R L E S H U D S O N , S O F T T E C H V C You have about 5 minutes to grab the attention of a VC during the opening of your pitch. If you don’t hook them by minute 10, it’s probably over. “
- 10. D AV I D L E E , S V A N G E L Show, don’t tell. show a demo, show customer testimonials; don’t tell me what you will do. Show me what you’ve done. start with a “bottoms up” story — why you built the product and started the company… “
- 11. W H AT A M I M I S S I N G ?
- 13. S E Q U O I A C A P I TA L We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed. “
- 14. W R I T I N G A B U S I N E S S P L A N 1. Company purpose 2. Problem 3. Solution 4. Why now 5. Market size 6. Competition 7. Product 8. Business model 9. Team 10.Financials
- 15. D E C K D O ’ S & D O N ’ T S • DO keep it between 10 - 15 slides • DON’T forward your deck • DO practice your pitch • DON’T get spun • DO remember you are telling a story • DO take the note
- 16. B A C K T O 2 0 1 3
- 17. S A M P L E P I T C H
- 19. Andrew Eye, CEO Proven entrepreneur I sold my last start-up in 2010 and made the Inc. 500 list for.. Today Ian Ragsdale, VP Eng Other Inbox, Skylist... I’m a serial CTO and widely sought after in Austin for my deep know.. Jason Shellen, VP of Product Brizzly, Google, Blogger... Most recently I was VP of Product for AIM when AOL acquired my... Today Adam Cianfichi, CTO Longtime collaborator I enjoyed working with Andrew so much the last time, I started... 2 Today Today Kris Wong, Engineer K9 Mail, Xavier MBA Ten years engineering experience and great all around player. Today NextTeam
- 20. Milestones May 2012 - Taskbox founded Oct 2012 - iPhone app Launched Jan 2013 - Convertible note raised Mar 2013 - Taskbox 2.0 shipped Apr 2013 - VP’s of Product/Eng join May 2013 - 100k downloads June 2013 - Rebrand & launched as Boxer
- 21. Problem Email is unfair. Especially on your mobile device.
- 22. * via “Revisiting and Reinventing Email” Whittaker/Bellotti Email is the source of more than half of all tasks*
- 23. http://news.cnet.com/8301-1035_3-57534132-94/worldwide-smartphone-user-base-hits-1-billion/ CNET: Worldwide Smartphone User Base Hits 1 Billion Mobile Email Exceeds Desktop 10 100 June ‘11 July ‘11 Aug ‘11 Sept ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Jan ‘12 Feb ‘12 Mar ‘12 Apr ‘12 29% 28% 30% 29% 28% 31% 34% 34% 33% 31% 31% 18% 17% 19% 21% 20% 22% 27% 29% 33% 31% 36% 53% 55% 51% 50% 52% 47% 39% 37% 34% 38% 33% Desktop Mobile Webmail
- 24. Solution Transform the mail experience by greatly improving your ability to triage, respond & manage your tasks.
- 26. Accept Decline Maybe Jake McCaven Need that contract! Hey, I really want to get a new contract out to the client now... 2 Today Jennifer Memyl Let’s get together I thought we could meet at that place on 5th and Mission... Today
- 27. Atomic element of work
- 28. Opportunity • Boxer TRM* • Social task management • Disrupt business process automation
- 29. High Switching Cost •Fighting vs. Following The Email Habit •Multiple “inboxes” Market Strategy •Top Down vs. Grass Roots Technology Platform •Web vs. Mobile Competition
- 30. Strategy * 7X Adoption Rate Vs. Freemium Consumer adoption + Enterprise sale* Personal Productivity One Time Sale Team Collaboration Monthly SaaS Subscription Business Process Automation Enterprise License Win the User Win the Team Win the Enterprise
- 31. Financing Seed round Completed $800k Convertible notes $4.5mm cap / 20% discount / 8% interest Series A • Raising $3M Sales & Marketing Design Engineering Use of funds
- 32. Current roadmap • Boxer feature additions on iPhone • Exchange improvements • Chrome & Safari extensions • Boxer web service • Boxer for Android • Boxer for iOS Universal (iPad)
- 34. J A S O N S H E L L E N S H E L L E N . C O M @ S H E L L E N T H A N K Y O U