People love stories not decks

Jason Shellen
Jason ShellenProduct at Pinterest
P E O P L E L O V E S T O R I E S ,
N O T D E C K S
J A S O N S H E L L E N
H E R E T O D O ?
W H A T A R E W E
2000
2003
2008
2010
2013
2014
2015
People love stories not decks
People love stories not decks
People love stories not decks
T E L L M E W H AT Y O U R E A L LY T H I N K
D AV I D H O R N I K , A U G U S T C A P I TA L
Tell a story. I need to know what
problem you are solving and why
you care about that problem.
“
C H A R L E S H U D S O N , S O F T T E C H V C
You have about 5 minutes to grab
the attention of a VC during the
opening of your pitch. If you don’t
hook them by minute 10, it’s
probably over.
“
D AV I D L E E , S V A N G E L
Show, don’t tell. show a demo, show
customer testimonials; don’t tell me
what you will do. Show me what
you’ve done. start with a “bottoms
up” story — why you built the
product and started the company…
“
W H AT A M I M I S S I N G ?
People love stories not decks
S E Q U O I A C A P I TA L
We like business plans that
present a lot of information in as
few words as possible. The
following business plan format,
within 15–20 slides, is all that’s
needed.
“
W R I T I N G A B U S I N E S S P L A N
1. Company purpose
2. Problem
3. Solution
4. Why now
5. Market size
6. Competition
7. Product
8. Business model
9. Team
10.Financials
D E C K D O ’ S & D O N ’ T S
• DO keep it between 10 - 15 slides
• DON’T forward your deck
• DO practice your pitch
• DON’T get spun
• DO remember you are telling a story
• DO take the note
B A C K T O 2 0 1 3
S A M P L E P I T C H
company confidential
Andrew Eye, CEO
Proven entrepreneur
I sold my last start-up in 2010
and made the Inc. 500 list for..
Today
Ian Ragsdale, VP Eng
Other Inbox, Skylist...
I’m a serial CTO and widely sought
after in Austin for my deep know..
Jason Shellen, VP of Product
Brizzly, Google, Blogger...
Most recently I was VP of Product
for AIM when AOL acquired my...
Today
Adam Cianfichi, CTO
Longtime collaborator
I enjoyed working with Andrew
so much the last time, I started...
2
Today
Today
Kris Wong, Engineer
K9 Mail, Xavier MBA
Ten years engineering experience
and great all around player.
Today
NextTeam
Milestones
May 2012 - Taskbox founded
Oct 2012 - iPhone app Launched
Jan 2013 - Convertible note raised
Mar 2013 - Taskbox 2.0 shipped
Apr 2013 - VP’s of Product/Eng join
May 2013 - 100k downloads
June 2013 - Rebrand & launched as Boxer
Problem
Email is unfair.
Especially on your mobile device.
* via “Revisiting and Reinventing Email” Whittaker/Bellotti
Email is the source of more than half of all tasks*
http://news.cnet.com/8301-1035_3-57534132-94/worldwide-smartphone-user-base-hits-1-billion/
CNET: Worldwide Smartphone User Base Hits 1 Billion
Mobile Email Exceeds Desktop
10
100
June ‘11 July ‘11 Aug ‘11 Sept ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Jan ‘12 Feb ‘12 Mar ‘12 Apr ‘12
29% 28%
30% 29% 28%
31%
34% 34% 33%
31% 31%
18%
17%
19%
21% 20%
22%
27%
29%
33%
31%
36%
53% 55%
51% 50% 52%
47%
39%
37%
34%
38%
33%
Desktop Mobile Webmail
Solution
Transform the mail experience
by greatly improving your ability
to triage, respond & manage
your tasks.
People love stories not decks
Accept Decline Maybe
Jake McCaven
Need that contract!
Hey, I really want to get a new
contract out to the client now...
2
Today
Jennifer Memyl
Let’s get together
I thought we could meet at that
place on 5th and Mission...
Today
Atomic element of work
Opportunity
• Boxer TRM*
• Social task management
• Disrupt business process automation
High Switching Cost
•Fighting vs. Following The
Email Habit
•Multiple “inboxes”

Market Strategy
•Top Down vs. Grass Roots
Technology Platform
•Web vs. Mobile
Competition
Strategy
* 7X Adoption Rate Vs. Freemium
Consumer adoption + Enterprise sale*
Personal Productivity
One Time Sale
Team Collaboration
Monthly SaaS Subscription
Business Process Automation
Enterprise License
Win the
User
Win the
Team
Win the
Enterprise
Financing
Seed round Completed
$800k Convertible notes
$4.5mm cap / 20% discount / 8% interest
Series A
• Raising $3M
Sales & Marketing
Design
Engineering
Use of funds
Current roadmap
• Boxer feature additions on iPhone
• Exchange improvements
• Chrome & Safari extensions
• Boxer web service
• Boxer for Android
• Boxer for iOS Universal (iPad)
Andrew Eye
andrew@getboxer.com
@andreweye
Jason Shellen
shellen@gmail.com
@shellen
Thank you!
J A S O N S H E L L E N
S H E L L E N . C O M
@ S H E L L E N
T H A N K Y O U
1 of 34

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People love stories not decks

  • 1. P E O P L E L O V E S T O R I E S , N O T D E C K S J A S O N S H E L L E N
  • 2. H E R E T O D O ? W H A T A R E W E
  • 7. T E L L M E W H AT Y O U R E A L LY T H I N K
  • 8. D AV I D H O R N I K , A U G U S T C A P I TA L Tell a story. I need to know what problem you are solving and why you care about that problem. “
  • 9. C H A R L E S H U D S O N , S O F T T E C H V C You have about 5 minutes to grab the attention of a VC during the opening of your pitch. If you don’t hook them by minute 10, it’s probably over. “
  • 10. D AV I D L E E , S V A N G E L Show, don’t tell. show a demo, show customer testimonials; don’t tell me what you will do. Show me what you’ve done. start with a “bottoms up” story — why you built the product and started the company… “
  • 11. W H AT A M I M I S S I N G ?
  • 13. S E Q U O I A C A P I TA L We like business plans that present a lot of information in as few words as possible. The following business plan format, within 15–20 slides, is all that’s needed. “
  • 14. W R I T I N G A B U S I N E S S P L A N 1. Company purpose 2. Problem 3. Solution 4. Why now 5. Market size 6. Competition 7. Product 8. Business model 9. Team 10.Financials
  • 15. D E C K D O ’ S & D O N ’ T S • DO keep it between 10 - 15 slides • DON’T forward your deck • DO practice your pitch • DON’T get spun • DO remember you are telling a story • DO take the note
  • 16. B A C K T O 2 0 1 3
  • 17. S A M P L E P I T C H
  • 19. Andrew Eye, CEO Proven entrepreneur I sold my last start-up in 2010 and made the Inc. 500 list for.. Today Ian Ragsdale, VP Eng Other Inbox, Skylist... I’m a serial CTO and widely sought after in Austin for my deep know.. Jason Shellen, VP of Product Brizzly, Google, Blogger... Most recently I was VP of Product for AIM when AOL acquired my... Today Adam Cianfichi, CTO Longtime collaborator I enjoyed working with Andrew so much the last time, I started... 2 Today Today Kris Wong, Engineer K9 Mail, Xavier MBA Ten years engineering experience and great all around player. Today NextTeam
  • 20. Milestones May 2012 - Taskbox founded Oct 2012 - iPhone app Launched Jan 2013 - Convertible note raised Mar 2013 - Taskbox 2.0 shipped Apr 2013 - VP’s of Product/Eng join May 2013 - 100k downloads June 2013 - Rebrand & launched as Boxer
  • 21. Problem Email is unfair. Especially on your mobile device.
  • 22. * via “Revisiting and Reinventing Email” Whittaker/Bellotti Email is the source of more than half of all tasks*
  • 23. http://news.cnet.com/8301-1035_3-57534132-94/worldwide-smartphone-user-base-hits-1-billion/ CNET: Worldwide Smartphone User Base Hits 1 Billion Mobile Email Exceeds Desktop 10 100 June ‘11 July ‘11 Aug ‘11 Sept ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Jan ‘12 Feb ‘12 Mar ‘12 Apr ‘12 29% 28% 30% 29% 28% 31% 34% 34% 33% 31% 31% 18% 17% 19% 21% 20% 22% 27% 29% 33% 31% 36% 53% 55% 51% 50% 52% 47% 39% 37% 34% 38% 33% Desktop Mobile Webmail
  • 24. Solution Transform the mail experience by greatly improving your ability to triage, respond & manage your tasks.
  • 26. Accept Decline Maybe Jake McCaven Need that contract! Hey, I really want to get a new contract out to the client now... 2 Today Jennifer Memyl Let’s get together I thought we could meet at that place on 5th and Mission... Today
  • 28. Opportunity • Boxer TRM* • Social task management • Disrupt business process automation
  • 29. High Switching Cost •Fighting vs. Following The Email Habit •Multiple “inboxes”
 Market Strategy •Top Down vs. Grass Roots Technology Platform •Web vs. Mobile Competition
  • 30. Strategy * 7X Adoption Rate Vs. Freemium Consumer adoption + Enterprise sale* Personal Productivity One Time Sale Team Collaboration Monthly SaaS Subscription Business Process Automation Enterprise License Win the User Win the Team Win the Enterprise
  • 31. Financing Seed round Completed $800k Convertible notes $4.5mm cap / 20% discount / 8% interest Series A • Raising $3M Sales & Marketing Design Engineering Use of funds
  • 32. Current roadmap • Boxer feature additions on iPhone • Exchange improvements • Chrome & Safari extensions • Boxer web service • Boxer for Android • Boxer for iOS Universal (iPad)
  • 34. J A S O N S H E L L E N S H E L L E N . C O M @ S H E L L E N T H A N K Y O U