D AV I D H O R N I K , A U G U S T C A P I TA L
Tell a story. I need to know what
problem you are solving and why
you care about that problem.
C H A R L E S H U D S O N , S O F T T E C H V C
You have about 5 minutes to grab
the attention of a VC during the
opening of your pitch. If you don’t
hook them by minute 10, it’s
D AV I D L E E , S V A N G E L
Show, don’t tell. show a demo, show
customer testimonials; don’t tell me
what you will do. Show me what
you’ve done. start with a “bottoms
up” story — why you built the
product and started the company…
Andrew Eye, CEO
I sold my last start-up in 2010
and made the Inc. 500 list for..
Ian Ragsdale, VP Eng
Other Inbox, Skylist...
I’m a serial CTO and widely sought
after in Austin for my deep know..
Jason Shellen, VP of Product
Brizzly, Google, Blogger...
Most recently I was VP of Product
for AIM when AOL acquired my...
Adam Cianﬁchi, CTO
I enjoyed working with Andrew
so much the last time, I started...
Kris Wong, Engineer
K9 Mail, Xavier MBA
Ten years engineering experience
and great all around player.
May 2012 - Taskbox founded
Oct 2012 - iPhone app Launched
Jan 2013 - Convertible note raised
Mar 2013 - Taskbox 2.0 shipped
Apr 2013 - VP’s of Product/Eng join
May 2013 - 100k downloads
June 2013 - Rebrand & launched as Boxer
Email is unfair.
Especially on your mobile device.
* via “Revisiting and Reinventing Email” Whittaker/Bellotti
Email is the source of more than half of all tasks*
CNET: Worldwide Smartphone User Base Hits 1 Billion
Mobile Email Exceeds Desktop
June ‘11 July ‘11 Aug ‘11 Sept ‘11 Oct ‘11 Nov ‘11 Dec ‘11 Jan ‘12 Feb ‘12 Mar ‘12 Apr ‘12
30% 29% 28%
34% 34% 33%
51% 50% 52%
Desktop Mobile Webmail
Transform the mail experience
by greatly improving your ability
to triage, respond & manage
Accept Decline Maybe
Need that contract!
Hey, I really want to get a new
contract out to the client now...
Let’s get together
I thought we could meet at that
place on 5th and Mission...
• Boxer TRM*
• Social task management
• Disrupt business process automation
High Switching Cost
•Fighting vs. Following The
•Top Down vs. Grass Roots
•Web vs. Mobile
* 7X Adoption Rate Vs. Freemium
Consumer adoption + Enterprise sale*
One Time Sale
Monthly SaaS Subscription
Business Process Automation
Seed round Completed
$800k Convertible notes
$4.5mm cap / 20% discount / 8% interest
• Raising $3M
Sales & Marketing
Use of funds
• Boxer feature additions on iPhone
• Exchange improvements
• Chrome & Safari extensions
• Boxer web service
• Boxer for Android
• Boxer for iOS Universal (iPad)
J A S O N S H E L L E N
S H E L L E N . C O M
@ S H E L L E N
T H A N K Y O U