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Oh No, Not Another Web 2.0 Presentation!


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Powerpoint for presentation at MAP for Nonprofits Talking Tech: Nonprofit Focused Solutions - Online Networking and Your Nonprofit

Published in: Economy & Finance, Technology

Oh No, Not Another Web 2.0 Presentation!

  1. 1. What does Web 2.0 mean for our organization? Jason Samuels, NCFR Manager of Information Technology Nancy Gonzalez, M.Ed., CFLE, NCFR staff blogger
  2. 2. What is Web 2.0?
  3. 3. What is Web 2.0? Web 2.0 is a term which describes the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing, and, most notably, collaboration among users. These concepts have led to the development and evolution of web-based communities.   From Wikipedia, the free encyclopedia
  4. 4. What is Web 2.0? Five key types   Blogs RSS Wikis Folksonomies (tagging) Social Networking
  5. 5. But there are so many options.
  6. 6. The Conversation Prism
  7. 7. A Definitive Explanation of Social Media by Matt McDonald, via Maddie Grant,
  8. 8. So where do I start? Find out where your audience is.
  9. 9. E-mail Listservs <ul><li>Not a very new technology </li></ul><ul><li>Effective way to communicate with large numbers people </li></ul><ul><li>Enable discussions </li></ul><ul><li>Everyone gets too much e-mail, but we still read it </li></ul>
  10. 10. SharePoint
  11. 11. SharePoint
  12. 12. SharePoint Capabilities <ul><li>Document Libraries </li></ul><ul><li>Task Management </li></ul><ul><li>Project / Issue Tracking </li></ul><ul><li>Calendars </li></ul><ul><li>Contact Lists </li></ul><ul><li>Surveys </li></ul><ul><li>Blogs </li></ul><ul><li>Wiki Pages </li></ul><ul><li>Discussion Boards </li></ul><ul><li>Picture Libraries </li></ul>
  13. 13. NCFR Community Portal
  14. 14. NCFR Community Portal
  15. 15.
  16. 16. Facebook <ul><li>Most-trafficked social media site in the world </li></ul><ul><li>4th most-trafficked website in the world </li></ul><ul><li>More than 90 million active users </li></ul><ul><li> </li></ul><ul><li>~ 500 active NCFR members e-mail matched Facebook accounts in search </li></ul>http://www.
  17. 17. Facebook http://www.
  18. 18. Information Widget http://www. A web widget is a portable chunk of code that can be installed and executed within any separate web page by an end user. A widget adds some content to that page that is not static. From Wikipedia, the free encyclopedia
  19. 19. Flickr <ul><li>Online photo management and sharing application </li></ul><ul><li>Allows many users to share photos in group pool </li></ul><ul><li>Tagging allows many users to identify people / places </li></ul><ul><li>APIs and feeds allow interoperability with other applications </li></ul>
  20. 20. Wikipedia
  21. 21. Wikipedia
  22. 22. Wikipedia
  23. 23. Wikipedia
  24. 24. Amazon Store
  25. 25. What’s the ROI? Is all this new technology worth the time?
  26. 26. “ NCFR uses the Carver Policy Model of governance, where board members and the executive director report in writing on organization policies for each monthly board meeting.  SharePoint allows us to post all the reports online and to utilize survey tools to gather input. Board members no longer have to search email inboxes for attachments.  Use of SharePoint for shared documents has reduced anxiety and stress and vastly improved board governance.”
  27. 27. “ Our last board meeting conference call took only 45 minutes.”
  28. 28. Community Portal Visits / Day NCFR Website Visits / Day
  29. 29. Approx. 15.6 pageviews / day 63% of users younger than 35
  30. 30. 57 referrals to our website from Facebook 7 referrals were to online conference registration form
  31. 31. It’s a challenge getting people to participate
  32. 32. Forrester Research Social Technographics ladder of participation by Charline Li,
  33. 33. Gartner's Four Levels of Community Engagement by Gartner Research, via Jeremiah Owyang,
  34. 34. The 5 Levels of Competitiveness in Social Media by Reem Abeidoh,
  35. 35. Numbers aren’t everything.
  36. 36. <ul><li>“ Participating in Social Media is more meaningful when you have a deeper understanding of anthropology and sociology and not just the social tools that facilitate interaction. This is about creating and cultivating relationships with people, online and in the real world, and these relationships are defined by mutual value and benefits. </li></ul><ul><li>Perhaps most importantly, the process of listening and observing will reveal the cultures of the very communities you may wish to engage.” </li></ul><ul><li>Brian Solis </li></ul><ul><li>PR 2.0 - Introducing The Conversation Prism </li></ul><ul><li> </li></ul>