Jason RozetABOUT ME
My name is Jason
My name is Jason Rozet
Pronounced like this:
Here’sthegist.
I am a social strategist based in Chicago, IL.
I love to learn about marketing and all things digital. My v...
Here are a few 

facts about me.
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I’m
(that’s here)
I studied Marketing and
Organizational Behavior 

at Ithaca College.
And International Business 

in London.
I was a
Resident Assistant,
Diversity Peer Educator,
and more.
Now
Chicago is
my home.
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I am a…
Traveler
Giver
Optimist
“If	only	you	could	see	how	
possible	everything	was.”	
–	James	Corden
finger Not tasing bros Reading between the lines Changing seas
memos Synergy Sitting on a cornflake Approving memos Just k...
ambitious	loyal	patient		
persistent	focused	methodical		
reflective	reserved	internal	self-reflective		
know	myself	well	...
“Quiet	dog	bite	hard.”	
–	Mos	Def
With a fierce
resolve
I am not a:
Klout Ninja
Expert Guru
Digital Maven
Jargon Linguist
Meme Machine
Marketing Maverick
BRAD BELLFLOWER
Silicon ...
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
Here are some of my values.
Be honest and transparent.
Be more than a manager.
Be a coach.
Lead with curiosity and empathy.
Be resilient.
“Find	a	way	or	make	a	way.”	
–	Brooke	Bonomi
Always keep your head up.
“In	the	midst	of	winter,		
I	found	there	was,	within	me,	
an	invincible	summer.”	
–	Albert	Camus
Results are better than trophies.
Real people
think about
advertising differently.
“The	consumer	does	not	behave	as	they	
say,	they	do	not	say	what	they	thi...
A strong strategist makes more than decisions.
Age is an okay indicator for whiskey and steak…
Not experience.
Treat others with
kindness
The workplace would
be a better place through
more common expressions of
empathy and compassion.
companies that practice
conscious capitalism
perform 10 times better 

than companies that don’t.
Harvard	Business	Review	...
“You can never spend
too much time
thinking about,
worrying about,
caring about your people…
because at the end of the day...
Manners maketh man.
“I	admire	people	with	gentle	
manners	who	treat	other	people	
as	human	beings.”	
-David	Ogilvy
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I’ve worked with
Ogilvy & Mather,
VML, and currently,
Braintree.
SOCIAL STRATEGY AND CHANNEL EXECUTION
COMMUNITY MANAGEMENT, SOCIAL LISTENING AND ANALYTICS
SOME OF MY PAST CLIENTS
360	communicaIons	
20under20	
20	under	20	
30under30	
30	under	30	
40under40	
40	under	40	
5	years	
5+	years	
5	years	expe...
SOME BRANDS I THINK GET IT RIGHT
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I like business, marketing, and
social media because I can
continuously learn and improve.
“If	you’re	a	classical	musician...
My tenacity is the only true limit.
“Life	isn’t	about	finding	yourself.	
Life	is	about	creating	yourself.”	
-George	Bernar...
I learn by…
Reading
Sources	including:	
Pocket	
Harvard	Business	Review	
SmartBriefs
Thinking
Writing
Doing
Call it…
or
Curiosity…
I’m motivated
to solve the
social media puzzle.
Headline
Copy
So I’ve dissected
nearly every element
of social media. Bidding
Image
Targeting
Retargeting
Budget
Custom
Au...
I can keep a lot of
things in mind…
But social media
has too many nuances.
Files are my reference library,
like Iron Man’s JARVIS or
Sherlock’s mind palace.
I like
exploring
data

and research
mapping and
connecting
different elements
to gain insights.
Where others may rush into things…
I stop to think.
“I	have	always	prided	myself	
that	I	do	my	own	thinking.		
I	have	my	own	philosophy.		
I	have	my	own	answ...
What is the big picture?
How are we framing the problem?
Are we set up for success?
I sometimes view brand objectives
through three simple models:
Grid Lens Stack
GRID
THE
“The	grid.	A	digital	frontier.”	
-Kevin	Flynn,	TRON	Legacy
GRID
THE
GRID
THE Have we covered all bases?
What are the opportunities?
Brand
Futurestorm
Innovation
Social
Channels
Customer
Jour...
LENS
THE
Different
mindsets and
perspectives
help illuminate
the brand or
business
challenge.
USER
CUSTOMER
COMMUNITY
OBJECTIVE
STU...
LENS
THE What needs are we filling for audiences?
Why should people follow us?
What will we consistently provide?
STACK
THE
STACK
THE
What are the layers of data?
What are the options, assumptions and scenarios?
What are the paths to purchase (or...
These aren’t proprietary methods.
They are just the shapes, patterns, and ways of
thinking that come to my mind.
They help...
These frameworks drive:
Insight Inspiration Action
MYAPPROACH TO STRATEGY
Achieving goals in the absence of all-encompassing knowledge and limitless resources.
1. Gain deep ...
How can I help you?
Let’sconnect
jrozet1@gmail.com
linkedin.com/in/jasonrozet
twitter.com/jasonrozet
jasonrozet.com
1
thanks for reading
Jason Rozet - About Me (Full Version)
Jason Rozet - About Me (Full Version)
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Jason Rozet - About Me (Full Version)

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Jason Rozet - About Me

Hi there! I'm Jason.

I love learning about marketing and all things social - how frameworks can be structured and optimized.

I'm a big smiler and laid-back guy, always down to grab coffee and chat. Let's connect! : )

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  • Jason Rozet: About Me
  • hello.
  • My name is Jason
  • My name is Jason Rozet
  • Rozet is pronounced roh-zay
  • I’m a social media strategist mapping the connections between people and brands.
  • I’m from Long Island, NY
  • I studied Business Administration / Marketing at Ithaca College
    Organizational Behavior and Management
  • and abroad in London
  • Now I live in Chicago, IL
  • I am a…
  • Realistic Optimist
    #PositivePurpose
  • Millennial
  • I’m a creative thinker
  • Intrinsic motivation
    ISTJ

    www.ted.com/talks/susan_cain_the_power_of_introverts.html
  • There is no ‘proper English.’
  • Emotional Intelligence
    Empathy

    If we could look into each others’ hearts and understand the unique challenges each of us faces, I think we would treat each other much more gently, with more love, patience, tolerance, and care. – Marvin J. Ashton

    Most of us are acutely aware of our own struggles and we are preoccupied with our own problems. We sympathize with ourselves because we see our own difficulties so clearly. But Ian MacLaren noted wisely, “Let us be kind to one another, for most of us are fighting a hard battle.”
  • Compassion impacts business
  • Because people are the bottom line.
  • Some great companies and clients I’ve had the pleasure of working with:
    ACT
    Shop Your Way (Sears)
    BP (BP America, BP Fuels)
    Jack’s Frozen Pizza (Nestle)
    McGraw Hill Education
    CDW
    Tazo
    Glade
    SC Johnson
    BMO Harris Bank
    Kotex
    Poise
    Depend
    Kimberly Clark
    Pinnacle Vodka
  • How I can help you?
  • I think of the big picture and put pieces together
  • "Mapping is a fantastic cultural project: creating and building the world as much as measuring and describing it...the function of mapping is less to mirror reality than to engender the reshaping of the worlds people live...Maping precipitates its most productive effects through a finding that is also a founding" - James Corner
  • “The Grid. A digital frontier. I tried to picture clusters of information as they moved through the computer. What did they look like? Ships? Motorcycles? Were the circuits like freeways? I kept dreaming of a world I thought I'd never see. And then one day...I got in.”
    -Kevin Flynn, Tron Legacy
  • Silence is one of our rarest resources. Introspection is key for creativity, and it’s not going to happen unless you make room for it amid all the beeps, rings and chatter.

    During the craziness of deadlines, goals, expectations, and so on, I think of the big picture. What’s going on?
  • Silence is one of our rarest resources. Introspection is key for creativity, and it’s not going to happen unless you make room for it amid all the beeps, rings and chatter.

    During the craziness of deadlines, goals, expectations, and so on, I think of the big picture. What’s going on?
  • I prefer to analyze as many angles of a situation as possible before responding and taking. I want to determine all the potential options before presenting a recommended solution. Following this process helps ensure we uncover the root cause of problems, or area of opportunity – not just symptoms and noise. It helps make sure my ideas are rational and well-thought out.

    It is impossible to think of every possible consideration for a new business pitch, client campaign or some other project. But like an optometrist asking which lens feels best for your new glasses (I mean so that you can see, not the style), marketers can make sure they take a “full-on” approach to research, options, etc.

    Take on the mindset that your brand can forever evolve and improve. Like a virtual pet toy, the different ways you play with it will result in advances. You can apply a simple organizational model around it, such as a folder with subfolders per social platform. The more things get organized, the more you’ll be able to identify and fill gaps. Ask lots of questions along the way, and see which don’t have answers – yet.
  • I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid. All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. This is how I build a path to meet consumers on the front lines of conversation.

    Organizational Framework
    • Brand Guidelines (logo, presskit, styleguide, photography, design)
    • Social Brand Playbook

    The Marketing Universe
    • What channels are applicable for the brand? The campaign? The project? A specific product?
    • What elements of social commerce are applicable?
    • What are the customer journey touchpoints and aligned communications?
  • For example, take a new business pitch on a grocery chain client: Have you looked through all the possible ‘lenses?’ You will logically have looked through some – but the more research you have, the more layers of the stack you have, the better prepared you will be.

    Lens -
    Brand
    Audience
    Landscape
    Creative
    Technology
    Culture

    Social Lens
    Social listening audit
    Social brand print
    Social customer persona
    Shopper Marketing Lens
  • The Customer, Consumer, User Lens
    • What is the current majority perception of the brand/product?
    • How do perceptions of the brand/product differ among audience segments?
    • Realistically, what will the user actually think when they see our marketing message? Will they scroll by without looking, think it is dumb, or be interested?
    • Are we talking down to our audience like they are 5 years old? Shouldn’t we talk like adults to 5 year olds?


    Outside the Box Lens
    • How would a student look at the problem? What marketing efforts and creative executions would they envision? What would be clever?
    • What would you do if this was your business, and your livelihood depended on its success?
    • What if this was a small business, and you were the owner?
    • How can we growth hack the brand, campaign or project?


    The Objective, New Lens
    • Take a naïve view of the moment – what is unique about it?
    • What is the virtue of this moment, this issue?
    • What can we learn from the situation?
    • How should we work? How should it work? (instead of what we should be working on)
  • I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid. All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. This is how I build a path to meet consumers on the front lines of conversation.
  • Let’s Chat - I would love to hear from you
    Contact Me
    Follow me on Twitter
    Connect on LinkedIn

    I'm a big smiler and laid-back guy, always happy to connect and chat. How can I help you?
  • Let’s Chat - I would love to hear from you
    Contact Me
    Follow me on Twitter
    Connect on LinkedIn

    I'm a big smiler and laid-back guy, always happy to connect and chat. How can I help you?


  • : J

    : )

    : ]

    Jason Rozet
  • Jason Rozet - About Me (Full Version)

    1. 1. Jason RozetABOUT ME
    2. 2. My name is Jason
    3. 3. My name is Jason Rozet
    4. 4. Pronounced like this:
    5. 5. Here’sthegist. I am a social strategist based in Chicago, IL. I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid.All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. Who I Am A calm thinker with a passion for understanding the intersection of consumer behavior and brands. What I Do I’m experienced in producing
 social media strategies for global companies. Why I Do It I want to solve the puzzles of social media, and identify the best brand opportunities in this space.
    6. 6. Here are a few 
 facts about me.
    7. 7. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
    8. 8. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
    9. 9. I’m
    10. 10. (that’s here)
    11. 11. I studied Marketing and Organizational Behavior 
 at Ithaca College.
    12. 12. And International Business 
 in London.
    13. 13. I was a Resident Assistant, Diversity Peer Educator, and more.
    14. 14. Now Chicago is my home.
    15. 15. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
    16. 16. I am a…
    17. 17. Traveler
    18. 18. Giver
    19. 19. Optimist “If only you could see how possible everything was.” – James Corden
    20. 20. finger Not tasing bros Reading between the lines Changing seas memos Synergy Sitting on a cornflake Approving memos Just kidd Posting weekend pictures Downsizing New dance crazes Petting r Sending memes Telling a cool story, bro Extending deadlines Un stupid changes Updating firmware Shifting paradigms Invalidati arguments Loving one another Reading emails Loling Promoting diversity Running out of ideas Extending weekends Facing rejec Tying the room together Loading Flying to the moon Managing co Accepting challenge Demanding a refund Eating our own dogfood hungry, staying foolish Having fun Getting unicorn hunting lic Stranger danger Finding out Face palm and carry on Converging the button Falling off the wagon Asking if we’re there yet Get ready Leading a workshop Planting the seeds Using spidey sense a bagel Pretending Pirating Producing things people don’t need Growing businesses Mindsharing Making it pop Approving memos C OK to continue Herding cats and dogs Breaking concentration Sl sliding Bleeding edging Thinking outside the box Stack overflo Turning into a jet Breaking through the clutter Breaking thing Finding the right box to think in Going to another castle Kick the front seat Gotta have cereal Finding the other sock Believ Santa Claus Being with the force Having a posse Crazy error me Taking it easy Globalizing Not fighting in the war room Feelin I’m misunderstood Clearing goals An offer you can’t refuse Cha seas Doing homework Missing childhood Loading ROM Contact list Getting the screwy wabbit Being the night skies Rightshoring S arrows at knees Completing goals Invading the aliens Sonic boo Hacking the system 404 idea not found Bluescreening Jumping on turtles Double-daring Clearing goal Reversing all rights Bring something new to the table Biting Charlie’s finger Pwning Load MFAO Breaking bad Buying it, using it, breaking it, fixing it ending Making a parody Omnomnoming Bringing friends Adding val Cloud computing Letting the beat drop Being proactive Enumerat badness Making a parody Hating buzzwords My own bathroom Remix Blogging Seeing signs Making it blend Redditing Spinning beach Doing a barrel roll Secret mind powers Saving the world Drying Builder
    21. 21. ambitious loyal patient persistent focused methodical reflective reserved internal self-reflective know myself well comfortable in solitude look to make an impact creative organized dedicated flexible enthusiastic calm logical adventurous responsible positive realistic assertive humble confident patient mindful passionate processing simple complex gentle learning introverted private open choiceful substantial modest gracious mild-mannered understated objective orderly factual committed dependable thorough practical systematic consistent factual painstaking sensible reasonable reliable steadfast analytical calm detailed careful loyal realistic intrinsic loyal Introvert “The quieter you become, the more you can hear.” – Baba Ram Das
    22. 22. “Quiet dog bite hard.” – Mos Def With a fierce resolve
    23. 23. I am not a: Klout Ninja Expert Guru Digital Maven Jargon Linguist Meme Machine Marketing Maverick BRAD BELLFLOWER Silicon Valley Maverick
    24. 24. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
    25. 25. Here are some of my values.
    26. 26. Be honest and transparent.
    27. 27. Be more than a manager. Be a coach.
    28. 28. Lead with curiosity and empathy.
    29. 29. Be resilient. “Find a way or make a way.” – Brooke Bonomi
    30. 30. Always keep your head up. “In the midst of winter, I found there was, within me, an invincible summer.” – Albert Camus
    31. 31. Results are better than trophies.
    32. 32. Real people think about advertising differently. “The consumer does not behave as they say, they do not say what they think, and they do not think what they feel.”
    33. 33. A strong strategist makes more than decisions.
    34. 34. Age is an okay indicator for whiskey and steak…
    35. 35. Not experience.
    36. 36. Treat others with kindness
    37. 37. The workplace would be a better place through more common expressions of empathy and compassion.
    38. 38. companies that practice conscious capitalism perform 10 times better 
 than companies that don’t. Harvard Business Review The Rise of Compassionate Management It’s not just altruism.
    39. 39. “You can never spend too much time thinking about, worrying about, caring about your people… because at the end of the day, it’s only the people who matter. Nothing else.”
    40. 40. Manners maketh man. “I admire people with gentle manners who treat other people as human beings.” -David Ogilvy
    41. 41. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
    42. 42. I’ve worked with Ogilvy & Mather, VML, and currently, Braintree.
    43. 43. SOCIAL STRATEGY AND CHANNEL EXECUTION COMMUNITY MANAGEMENT, SOCIAL LISTENING AND ANALYTICS SOME OF MY PAST CLIENTS
    44. 44. 360 communicaIons 20under20 20 under 20 30under30 30 under 30 40under40 40 under 40 5 years 5+ years 5 years experience 5 years work experience 5+ years experience 5+ years work experience 6 years 6+ years 6 years experience 6 years work experience 6+ years experience 6+ years work experience 7 years 7+ years 7 years experience 7 years work experience 7+ years experience 7+ years work experience 8 years 8+ years 8 years experience 8 years work experience 8+ years experience 8+ years work experience 9 years 9+ years 9 years experience 9 years work experience 9+ years experience 9+ years work experience 10 years 10+ years 10 years experience 10 years experience 10+ years experience 10+ years work experience accenture account director account management account manager account lead account supervisor acquisiIon acIonable adidas adobe adobe creaIve cloud adobe creaIve suite adobe social adobe social media adverIsing ad server adwords adwords management airbnb akqa aloha amazon analyst analyIcs apple associate associate director associate media director associate director of digital media associate director of markeIng associate director of media associate director of social media associate social media director aSensity aSribuIon aSribuIon modeling bachelors degree bachelor’s degree b2b b2b markeIng b2b markeIng campaign b2b markeIng coordinator b2b markeIng consultant b2b markeIng strategist b2c b2c markeIng b2c markeIng coordinator b2c markeIng consultant b2c markeIng strategist best pracIces big management blackrock blog blogger bloggers blogger outreach blogging braintree brand acIvaIon brand acIvaIon manager brand management brand manager brand markeIng brand markeIng consultant brand markeIng consulIng brand markeIng strategy brand planning brand planning strategy brand strategy brandwatch brigham young university hawaii buddy media buddymedia business business consulIng business development business markeIng business strategy california campaign campaign analyIcs campaign development campaign management campaign opImizaIon campaign performance campaign reporIng ceo chaminade university of honolulu channel channel acIvaIon channel director channel manager channel supervisor chicago chief brand strategist chief markeIng officer cisco city of coronado city of cypress city of irvine city of la palma city of orange city of placenIa city of san carlos city of san francisco city of san juan capistrano city of san mateo city of yorba linda client management client relaIons client service cmo cms co-founder cofounder comscore compeItor research compeItor review communicaIons communicaIons director communicaIons planning communicaIons strategy community development community management community manager consulIng consumer consumer markeIng consumer packaged goods consumer segmentaIon content contently content analysis content calendar content creaIon content curaIon content development content management content management system content markeIng content markeIng manager content opImizaIon content planning content promoIon content strategy conversocial conversion opImizaIon copywriIng cornell cornell university corporate communicaIons corporate digital media corporate markeIng corporate social media counsyl cpg crazy egg crazyegg crimson hexagon crisis communicaIons crm crm acIvaIon customer acquisiIon customer relaIonship management customer retenIon dart dashboards data data analysis data analyIcs data mining deloiSe demand generaIon designing tests/experiments dfa digital digital ad campaigns digital adverIsing digital campaign digital commerce digital communicaIons digital consulIng digital content digital director digital display adverIsing digital footprint digital footprint analysis digital innovaIon digital marketer digital markeIng digital markeIng consulIng digital markeIng coordinator digital markeIng director digital markeIng manager digital markeIng supervisor digital measurement digital media digital media analyIcs digital media budget digital media coordinator digital media consultant digital media consulIng digital media director digital media execuIve digital media manager digital media markeIng digital media planning digital media pracIce digital media strategist digital media strategy digital media supervisor digital monitoring digital pracIce digital pracIce director digital pracIce lead digital pracIce manager digital pracIce supervisor digital producer digital producIon digital response digital response markeIng digital senior account execuIve digital senior coordinator digital senior director digital senior manager digital senior supervisor digital strategist digital strategy digital strategy director digital strategy manager digital strategy supervisor digital supervisor digital trends direct markeIng direct response director director level director of brand markeIng director of brand partnerships director of communicaIons director of customer acquisiIon director of customer retenIon director of demand generaIon director of digital director of digital media director of digital media markeIng director of markeIng director of media strategy director of paid media director of social media display adverIsing dmp domain expert doubleclick dsp e-commerce ecommerce editorial calendar emerging media engagement enterprise engagement strategy epsilon evangelist event markeIng everlane evolve 24 evolve24 evp execuIve execuIve director execuIve presence expert facebook facebook ads facebook ads manager facebook adverIsing facebook analyIcs facebook audience insights facebook blueprint facebook business manager facebook content strategy facebook insights facebook power editor facIva fellow fit approach fortune 100 fortune 500 founder full stack gap analysis generalist ghostly ghostly internaIonal global digital strategy global markeIng global social media global social media markeIng global social media strategy google google adwords google ads google ad planner google ads planner google analyIcs google+ google plus g+ graduate degree growth hacking harrys harry’s harry’s shave harry’s shaving hawaii hawaiian islands hawaii pacific university head of digital head of digital and social media head of digital & social media head of digital media head of global digital media head of global markeIng head of global media head of global social media head of markeIng head of social head of social markeIng head of social media head of social media markeIng hightower honolulu hootsuite hotel hotels hotel adverIsing hotel brand adverIsing hotel brand markeIng hotel digital media hotel digital adverIsing hotel markeIng hotel social media hotel social media markeIng harvard harvard university html hubspot hypothesis development ibm ideo illinois inbound markeIng influencer influencer outreach influencer relaIons influencer strategy innovaIon insights instagram integrated integrated communicaIons integrated markeIng integrated markeIng consultant integrated markeIng consulIng integrated media IRI ithaca ithaca college journalism kahoʻolawe kahoolawe kauai kellogg kellogg school of business kellogg school of management keynote kpi kpis lānai lanai lead lead gen lead generaIon lead principal lead strategist linkedin linkedin content strategy luxury luxury markeIng luxury social media markeIng magoosh mailchimp management manager manager of digital media manager of social engagement manager of social media managing director managing partner marin markeIng markeIng analyIcs markeIng automaIon markeIng communicaIons markeIng communicaIons manager markeIng communicaIons specialist markeIng consultant markeIng consulIng markeIng manager markeIng planning markeIng research markeIng science markeIng technology market research master masters masters degree master’s degree maui mba mckinsey mckinsey and co mckinsey & co media acIvaIon media analyIcs media bank media buying media planning media reporIng media research media strategy media supervisor medialets method microso access microso excel microso office microso office suite microso outlook microso powerpoint microso project microso word mid level mid-level mindshare mobile adverIsing mobile markeIng mobile markeIng campaign molokai mri muckrack mulItouch aSribuIon mulI-touch aSribuIon naIve adverIsing ne]lix new business new media new media markeIng Niʻihau niihau nike oahu ogilvy ogilvy and mather ogilvy & mather online adverIsing online branding online display adverIsing online markeIng online newsroom online reputaIon online reputaIon management opImizaIon opImized press release opImizely opIons city orange p&l paid media paid search paid social paid social experience paid social experIse paid social media paid social media experience paid social media experIse pagelever pages partner paypal percolate pinterest planning plum organics pmd podcast por]olio por]olio school public relaIons pr pracIce lead presentaIons product markeIng programmaIc project management quantcast radian6 razorfish remarkeIng reporIng reports research research reports retail retailer retailing retargeIng reyn spooner richer poorer saas sales enablement salesforce salesforce markeIng cloud san diego san francisco search engine opImizaIon seesmic segmentaIon seo search engine markeIng sem senior senior-level senior account director senior account execuIve senior account manager senior associate senior associate director senior analyst senior content strategist senior digital manager senior digital strategist senior director senior leader senior level senior manager senior markeIng analyst senior markeIng communicaIons manager senior markeIng communicaIons specialist senior markeIng manager senior partner senior social manager senior social media manager senior social media specialist senior social media strategist senior social strategist senior social strategy manager senior strategist senior vice president sheraton shoutlet simplymeasured sina weibo sinaweibo sitecore snapchat sparkcentral spoIfy social adverIsing social amplificaIon social analyIcs social api social audience social brand social brand hub social business social business intelligence social business strategy social campaign social campaign analyIcs social campaign development social campaign management social campaign opImizaIon social campaign performance social campaign reporIng social campaign strategy social channel social channels social channel manager social community social compuIng social content social curaIon social customer loyalty social customer loyalty program social design social evangelist social graph social influencers social influence markeIng social insight social insight strategist social intelligence social listening social markeIng social markeIng director social markeIng expert social markeIng manager social markeIng strategy social marketer social media social media ad social media ads social media adverIsing social media analysis social media analyIcs social media audience social media budget social media campaign social media campaign analyIcs social media campaign development social media campaign management social media campaign opImizaIon social media campaign performance social media campaign reporIng social media campaign strategy social media community social media consultant social media consulIng social media coordinator social media curaIon social media director social media editor social media evangelist social media execuIve social media experience social media expert social media insights social media journey social media journeys social media KPIs social media lead social media leader social media management social media manager social media measurement social media metrics social media newsroom social media operaIons social media opImizaIon social media persona social media plan social media planning social media pracIce social media pracIce director social media pracIce lead social media pracIce manager social media pracIce supervisor social media proposal social media sales social media selling social media seo social media specialist social media strategist social media strategy social media supervisor social media technologies social media technology social media tools social media trainer social media training social media trends social media vendors social messaging social network social networking social network markeIng social metrics social persona social pla]orm social pla]orms social pla]orm management social pla]orm moderaIon social pracIce director social pracIce lead social pracIce manager social pracIce supervisor social selling social tools social training socialbakers spark central sparkcentral specialist spredfast sprinklr sprout social ssp stanford stanford university starwood starwood hotel starwood hotels staIsIcal staIsIcs stories storyteller storytelling strategy strategy director strategy lead strategy supervisor strategic planning strategist stryker supervisor supervisor level svp sweatguru synthesio sysomos tableau tag management technology technology markeIng telemetry tesla the honest company the nerdery thought leadership toca boca traackr traffic acquisiIon trend analysis tumblr tweet tweetdeck tweetreach tweet chat tweet reach twiSer twiSer chat twiSer content strategy venmo video video adverIsing vimeo vindico viral viral content viral video visa uber user-generated content user generated content ugc unbound undercurrent university of hawaii visible intelligence visible technologies vitrue vp vp level vice president vine viral viral campaign viral markeIng vodori warbyparker warby parker web analyIcs website analyIcs webcast wechat wordpress workday wriIng yale yale university youtube SOCIAL STRATEGY & CHANNEL EXECUTION • Social playbooks • Social governance, employee advocacy • Measurement / analytics • Channel optimization and growth CONTENT PLANNING • Social experience: design, content, story • Branded storytelling and entertainment • Amplification / distribution • Editorial / Content Calendars COMMUNITY MANAGEMENT • Social care, customer relationship management • Customer advocacy • Influencer mapping and outreach • Executive visibility • Ethics, legal guidelines BRAND STRATEGY • Persona advocacy and development • Creative brief development • Brand workshops • Brand planning and road-mapping • Loyalty programs PAID MEDIA STRATEGY & PLANNING • Paid social media planning • Campaign analysis and optimization • Real-time reporting • Creative campaign development RESEARCH • Social listening, random sampling • Event tracking and issue monitoring • Social brand audit, channel analysis • Social audience - persona and journey • Business context analysis • Competitive analysis • Whitespace identification MY KNOWLEDGE AND SKILLS
    45. 45. SOME BRANDS I THINK GET IT RIGHT
    46. 46. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
    47. 47. I like business, marketing, and social media because I can continuously learn and improve. “If you’re a classical musician, you can go, ‘I can play that piece perfectly’… with stand-up, you’re never quite done.” – Aziz Ansari
    48. 48. My tenacity is the only true limit. “Life isn’t about finding yourself. Life is about creating yourself.” -George Bernard Shaw
    49. 49. I learn by…
    50. 50. Reading Sources including: Pocket Harvard Business Review SmartBriefs
    51. 51. Thinking
    52. 52. Writing
    53. 53. Doing
    54. 54. Call it…
    55. 55. or Curiosity…
    56. 56. I’m motivated to solve the social media puzzle.
    57. 57. Headline Copy So I’ve dissected nearly every element of social media. Bidding Image Targeting Retargeting Budget Custom Audiences Lookalikes
    58. 58. I can keep a lot of things in mind…
    59. 59. But social media has too many nuances.
    60. 60. Files are my reference library, like Iron Man’s JARVIS or Sherlock’s mind palace.
    61. 61. I like exploring data
 and research
    62. 62. mapping and connecting different elements
    63. 63. to gain insights.
    64. 64. Where others may rush into things…
    65. 65. I stop to think. “I have always prided myself that I do my own thinking. I have my own philosophy. I have my own answers to the reasons things have turned out in my life.” – Major Dick Winters
    66. 66. What is the big picture?
    67. 67. How are we framing the problem?
    68. 68. Are we set up for success?
    69. 69. I sometimes view brand objectives through three simple models: Grid Lens Stack
    70. 70. GRID THE “The grid. A digital frontier.” -Kevin Flynn, TRON Legacy
    71. 71. GRID THE
    72. 72. GRID THE Have we covered all bases? What are the opportunities? Brand Futurestorm Innovation Social Channels Customer Journey Brand Guidelines Social Playbook Influence Community Management Business Trends Keywords Awareness Stories Content Social Listening KPIs Technology User Experience CRMMobile Data Stack Paid Media “The grid is abstract as well as realistic.” - Stanley Tigerman
    73. 73. LENS THE
    74. 74. Different mindsets and perspectives help illuminate the brand or business challenge. USER CUSTOMER COMMUNITY OBJECTIVE STUDENT HANDS-ON LANDSCAPE CULTURE PROBLEMS OUTSIDERS OUTLIERS INNOVATION
    75. 75. LENS THE What needs are we filling for audiences? Why should people follow us? What will we consistently provide?
    76. 76. STACK THE
    77. 77. STACK THE What are the layers of data? What are the options, assumptions and scenarios? What are the paths to purchase (or other actions)? How do all the pieces fit together?
    78. 78. These aren’t proprietary methods. They are just the shapes, patterns, and ways of thinking that come to my mind. They help me make sense out of marketing and social media complexity.
    79. 79. These frameworks drive: Insight Inspiration Action
    80. 80. MYAPPROACH TO STRATEGY Achieving goals in the absence of all-encompassing knowledge and limitless resources. 1. Gain deep understanding of goals, pain points and priorities (e.g. brand marketing, customer acquisition, customer support) 2. Perform research (e.g. industry trends, social listening, customer journey) and validate KPIs 3. Align on objectives that support goals 4. Develop plans mapping the brand, audience and social channels 5. Execute authentic content (including paid), measure performance, and optimize 6. Examine how customer feedback can be incorporated throughout the company in a cycle 7. Step back to re-evaluate the broad business landscape (e.g. grid, lens, stack frameworks)
    81. 81. How can I help you?
    82. 82. Let’sconnect jrozet1@gmail.com linkedin.com/in/jasonrozet twitter.com/jasonrozet jasonrozet.com 1
    83. 83. thanks for reading

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