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Jason RozetABOUT ME
My name is Jason
My name is Jason Rozet
Pronounced like this:
Here’sthegist.
I am a social strategist based in Chicago, IL.
I love to learn about marketing and all things digital. My v...
Here are a few 

facts about me.
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I’m
(that’s here)
I studied Marketing and
Organizational Behavior 

at Ithaca College.
And International Business 

in London.
I was a
Resident Assistant,
Diversity Peer Educator,
and more.
Now
Chicago is
my home.
I love to travel too.
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I am a…
Giver
Optimist
“If	only	you	could	see	how	
possible	everything	was.”	
–	James	Corden
Leveraging face time Insert quote here Looking good Talking to corporate Rating passers by Thinking…Galvanizing Biting Cha...
ambitious	loyal	patient		
persistent	focused	methodical		
reflective	reserved	internal	self-reflective		
know	myself	well	...
“Quiet	dog	bite	hard.”	
–	Mos	Def
With a fierce
resolve
I am not a:
Klout Ninja
Expert Guru
Digital Maven
Jargon Linguist
Meme Machine
Marketing Maverick
BRAD BELLFLOWER
Silicon ...
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
Here are some of my values.
Be honest and transparent.
Be more than a manager.
Be a coach.
“If	the	protege	never	surpasses	
the	mentor,	the	mentor	didn’t	
do	that	good	a	job.”	
...
Lead with curiosity and empathy.
Be resilient.
“Find	a	way	or	make	a	way.”	
–	Brooke	Bonomi
Always keep your head up.
“In	the	midst	of	winter,		
I	found	there	was,	within	me,	
an	invincible	summer.”	
–	Albert	Camus
Results are better than trophies.
Real people
think about
advertising differently.
“The	consumer	does	not	behave	as	they	
say,	they	do	not	say	what	they	thi...
A strong strategist makes more than decisions.
Age is an okay indicator for whiskey and steak…
Not experience.
Treat others with
kindness
The workplace would
be a better place through
more common expressions of
empathy and compassion.
companies that practice
conscious capitalism
perform 10 times better 

than companies that don’t.
Harvard	Business	Review	...
“You can never spend
too much time
thinking about,
worrying about,
caring about your people…
because at the end of the day...
Manners maketh man.
“I	admire	people	with	gentle	
manners	who	treat	other	people	
as	human	beings.”	
-David	Ogilvy
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
I’ve worked with
Ogilvy & Mather,
VML, Braintree,
and currently,
Outcome Health.
SOCIAL STRATEGY AND CHANNEL EXECUTION
COMMUNITY MANAGEMENT, SOCIAL LISTENING AND ANALYTICS
SOME OF MY PAST CLIENTS
360	communicaJons	
20under20	
20	under	20	
30under30	
30	under	30	
40under40	
40	under	40	
5	years	
5+	years	
5	years	expe...
SOME BRANDS I THINK GET IT RIGHT
DESIGN WONDER ENTERTAINMENT
BEAUTY DISRUPTION LAUNCH
01 Background
02 Traits
03 Viewpoints
04 Experience
05 Approach
contents
There’s a lot in my
head…
But social media
has many nuances.
Files are my reference
library, like Iron Man’s
JARVIS or Sherlock’s
mind palace.
I like business, marketing, and
social media because we can
continuously learn and improve.
“If	you’re	a	classical	musicia...
Tenacity is the only true limit.
“Life	isn’t	about	finding	yourself.	
Life	is	about	creating	yourself.”	
-George	Bernard	S...
I learn by…
Reading
Sources	including:	
Pocket	
Harvard	Business	Review	
SmartBriefs
Thinking
Writing
Doing
Call it…
or
Curiosity…
I’m motivated
to solve the
social media puzzle.
Headline
Copy
So I’ve dissected
nearly every element
of social media. Bidding
Image
Targeting
Retargeting
Budget
Custom
Au...
I like
exploring
data

and research
mapping and
connecting
different elements
to gain insights.
Where others may rush into things…
I stop to think.
“I	have	always	prided	myself	
that	I	do	my	own	thinking.		
I	have	my	own	philosophy.		
I	have	my	own	answ...
What is the big picture?
How are we framing the problem?
Are we set up for success?
I sometimes view brand objectives
through three simple models:
Grid Lens Stack
GRID
THE
“The	grid.	A	digital	frontier.”	
-Kevin	Flynn,	TRON	Legacy
GRID
THE Have we covered all bases?
What are the opportunities?
Brand
Futurestorm
Innovation
Social
Channels
Customer
Jour...
LENS
THE
Different
mindsets and
perspectives
help illuminate
the brand or
business
challenge.
USER
CUSTOMER
COMMUNITY
OBJECTIVE
STU...
LENS
THE What needs are we filling for audiences?
Why should people follow us?
What will we consistently provide?
STACK
THE
STACK
THE
What are the layers of data?
What are the options, assumptions and scenarios?
What are the paths to purchase (or...
These aren’t proprietary methods.
They are just the shapes, patterns, and ways of
thinking that come to my mind.
They help...
These frameworks drive:
Insight Inspiration Action
These frameworks drive:
Insight Inspiration Action
MYAPPROACH TO STRATEGY
Achieving goals in the absence of all-encompassing knowledge and limitless resources.
1. Gain deep ...
How can I help you?
Let’sconnect
jrozet1@gmail.com
linkedin.com/in/jasonrozet
twitter.com/jasonrozet
jasonrozet.com
1
thanks for reading
Jason Rozet - About Me (Full Version)
Jason Rozet - About Me (Full Version)
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Jason Rozet - About Me (Full Version)

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Jason Rozet - About Me

Hi there! I'm Jason.

I love learning about marketing and all things social - how frameworks can be structured and optimized.

I'm a big smiler and laid-back guy, always down to grab coffee and chat. Let's connect! : )

Published in: Social Media, Business, Technology
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Jason Rozet - About Me (Full Version)

  1. 1. Jason RozetABOUT ME
  2. 2. My name is Jason
  3. 3. My name is Jason Rozet
  4. 4. Pronounced like this:
  5. 5. Here’sthegist. I am a social strategist based in Chicago, IL. I love to learn about marketing and all things digital. My vision of the space is not just a collection of brands, platforms and publishers, but a continuum or grid.All the moving clusters of information provide opportunities to create structured, yet simple planning frameworks. Who I Am A calm thinker with a passion for understanding the intersection of consumer behavior and brands. What I Do I’m experienced in producing
 social media strategies for global companies. Why I Do It I want to solve the puzzles of social media, and identify the best brand opportunities in this space.
  6. 6. Here are a few 
 facts about me.
  7. 7. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
  8. 8. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
  9. 9. I’m
  10. 10. (that’s here)
  11. 11. I studied Marketing and Organizational Behavior 
 at Ithaca College.
  12. 12. And International Business 
 in London.
  13. 13. I was a Resident Assistant, Diversity Peer Educator, and more.
  14. 14. Now Chicago is my home.
  15. 15. I love to travel too.
  16. 16. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
  17. 17. I am a…
  18. 18. Giver
  19. 19. Optimist “If only you could see how possible everything was.” – James Corden
  20. 20. Leveraging face time Insert quote here Looking good Talking to corporate Rating passers by Thinking…Galvanizing Biting Charlie’s finger No Reading between the lines Changing seas Faxing memos Synergy Sitting on a cornflake Approving memos Just kidding Posting weekend pi Downsizing New dance crazes Petting rock Sending memes Telling a cool story, bro Extending deadlines Undoing stupid changes Updating paradigms Invalidating arguments Loving one another Reading emails Loling Promoting diversity Running out of ideas Extending weekends Tying the room together Loading Flying to the moon Managing content Accepting challenge Demanding a refund Eating our own dogfood Sta staying foolish Having fun Getting unicorn hunting license Stranger danger Finding out Face palm and carry on Converging Pushing the butto wagon Asking if we’re there yet Getting ready Leading a workshop Planting the seeds Using spidey sense Eating a bagel Pretending Pirating things people don’t need Growing businesses Mindsharing Making it pop Approving memos Clicking OK to continue Herding cats and dogs B concentration Slip n’ sliding Bleeding edging Thinking outside the box Stack overflowing Turning into a jet Breaking through the clutter Break the right box to think in Going to another castle Kicking in the front seat Gotta have cereal Finding the other sock Believing in Santa Claus Be Having a posse Crazy error messages Taking it easy Globalizing Not fighting in the war room Feeling that I’m misunderstood Clearing goals refuse Changing seas Doing homework Missing childhood Loading ROM Contact lists Getting the screwy wabbit Being the night skies Rights arrows at knees Completing goals Invading the aliens Sonic booming Hacking the system 404 idea not found Bluescreening Jumping on turt Clearing goal Reversing all rights Bringing something new to the table Biting Charlie’s finger Pwning Loading MFAO Breaking bad Buying it, it, fixing it Back-ending Making a parody Omnomnoming Bringing friends Adding value Cloud computing Letting the beat drop Being proactiv badness Making a parody Hating buzzwords My own bathroom Remixing Blogging Seeing signs Making it blend Redditing Spinning beachba roll Secret mind powers Saving the world Drying ice Tightening up the graphics Crashing into the sun Checking credit card bill Peoplewatchin Builder
  21. 21. ambitious loyal patient persistent focused methodical reflective reserved internal self-reflective know myself well comfortable in solitude look to make an impact creative organized dedicated flexible enthusiastic calm logical adventurous responsible positive realistic assertive humble confident patient mindful passionate processing simple complex gentle learning introverted private open choiceful substantial modest gracious mild-mannered understated objective orderly factual committed dependable thorough practical systematic consistent factual painstaking sensible reasonable reliable steadfast analytical calm detailed careful loyal realistic intrinsic loyal Introvert “The quieter you become, the more you can hear.” – Baba Ram Das
  22. 22. “Quiet dog bite hard.” – Mos Def With a fierce resolve
  23. 23. I am not a: Klout Ninja Expert Guru Digital Maven Jargon Linguist Meme Machine Marketing Maverick BRAD BELLFLOWER Silicon Valley Maverick
  24. 24. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
  25. 25. Here are some of my values.
  26. 26. Be honest and transparent.
  27. 27. Be more than a manager. Be a coach. “If the protege never surpasses the mentor, the mentor didn’t do that good a job.” – Grant Achatz
  28. 28. Lead with curiosity and empathy.
  29. 29. Be resilient. “Find a way or make a way.” – Brooke Bonomi
  30. 30. Always keep your head up. “In the midst of winter, I found there was, within me, an invincible summer.” – Albert Camus
  31. 31. Results are better than trophies.
  32. 32. Real people think about advertising differently. “The consumer does not behave as they say, they do not say what they think, and they do not think what they feel.”
  33. 33. A strong strategist makes more than decisions.
  34. 34. Age is an okay indicator for whiskey and steak…
  35. 35. Not experience.
  36. 36. Treat others with kindness
  37. 37. The workplace would be a better place through more common expressions of empathy and compassion.
  38. 38. companies that practice conscious capitalism perform 10 times better 
 than companies that don’t. Harvard Business Review The Rise of Compassionate Management It’s not just altruism.
  39. 39. “You can never spend too much time thinking about, worrying about, caring about your people… because at the end of the day, it’s only the people who matter. Nothing else.”
  40. 40. Manners maketh man. “I admire people with gentle manners who treat other people as human beings.” -David Ogilvy
  41. 41. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
  42. 42. I’ve worked with Ogilvy & Mather, VML, Braintree, and currently, Outcome Health.
  43. 43. SOCIAL STRATEGY AND CHANNEL EXECUTION COMMUNITY MANAGEMENT, SOCIAL LISTENING AND ANALYTICS SOME OF MY PAST CLIENTS
  44. 44. 360 communicaJons 20under20 20 under 20 30under30 30 under 30 40under40 40 under 40 5 years 5+ years 5 years experience 5 years work experience 5+ years experience 5+ years work experience 6 years 6+ years 6 years experience 6 years work experience 6+ years experience 6+ years work experience 7 years 7+ years 7 years experience 7 years work experience 7+ years experience 7+ years work experience 8 years 8+ years 8 years experience 8 years work experience 8+ years experience 8+ years work experience 9 years 9+ years 9 years experience 9 years work experience 9+ years experience 9+ years work experience 10 years 10+ years 10 years experience 10 years experience 10+ years experience 10+ years work experience accenture account director account management account manager account lead account supervisor acquisiJon acJonable adidas adobe adobe creaJve cloud adobe creaJve suite adobe social adobe social media adverJsing ad server adwords adwords management airbnb akqa aloha amazon analyst analyJcs apple associate associate director associate media director associate director of digital media associate director of markeJng associate director of media associate director of social media associate social media director aTensity aTribuJon aTribuJon modeling bachelors degree bachelor’s degree b2b b2b markeJng b2b markeJng campaign b2b markeJng coordinator b2b markeJng consultant b2b markeJng strategist b2c b2c markeJng b2c markeJng coordinator b2c markeJng consultant b2c markeJng strategist best pracJces big management blackrock blog blogger bloggers blogger outreach blogging braintree brand acJvaJon brand acJvaJon manager brand management brand manager brand markeJng brand markeJng consultant brand markeJng consulJng brand markeJng strategy brand planning brand planning strategy brand strategy brandwatch brigham young university hawaii buddy media buddymedia business business consulJng business development business markeJng business strategy california campaign campaign analyJcs campaign development campaign management campaign opJmizaJon campaign performance campaign reporJng ceo chaminade university of honolulu channel channel acJvaJon channel director channel manager channel supervisor chicago chief brand strategist chief markeJng officer cisco city of coronado city of cypress city of irvine city of la palma city of orange city of placenJa city of san carlos city of san francisco city of san juan capistrano city of san mateo city of yorba linda client management client relaJons client service cmo cms co-founder cofounder comscore compeJtor research compeJtor review communicaJons communicaJons director communicaJons planning communicaJons strategy community development community management community manager consulJng consumer consumer markeJng consumer packaged goods consumer segmentaJon content contently content analysis content calendar content creaJon content curaJon content development content management content management system content markeJng content markeJng manager content opJmizaJon content planning content promoJon content strategy conversocial conversion opJmizaJon copywriJng cornell cornell university corporate communicaJons corporate digital media corporate markeJng corporate social media counsyl cpg crazy egg crazyegg crimson hexagon crisis communicaJons crm crm acJvaJon customer acquisiJon customer relaJonship management customer retenJon dart dashboards data data analysis data analyJcs data mining deloiTe demand generaJon designing tests/experiments dfa digital digital ad campaigns digital adverJsing digital campaign digital commerce digital communicaJons digital consulJng digital content digital director digital display adverJsing digital footprint digital footprint analysis digital innovaJon digital marketer digital markeJng digital markeJng consulJng digital markeJng coordinator digital markeJng director digital markeJng manager digital markeJng supervisor digital measurement digital media digital media analyJcs digital media budget digital media coordinator digital media consultant digital media consulJng digital media director digital media execuJve digital media manager digital media markeJng digital media planning digital media pracJce digital media strategist digital media strategy digital media supervisor digital monitoring digital pracJce digital pracJce director digital pracJce lead digital pracJce manager digital pracJce supervisor digital producer digital producJon digital response digital response markeJng digital senior account execuJve digital senior coordinator digital senior director digital senior manager digital senior supervisor digital strategist digital strategy digital strategy director digital strategy manager digital strategy supervisor digital supervisor digital trends direct markeJng direct response director director level director of brand markeJng director of brand partnerships director of communicaJons director of customer acquisiJon director of customer retenJon director of demand generaJon director of digital director of digital media director of digital media markeJng director of markeJng director of media strategy director of paid media director of social media display adverJsing dmp domain expert doubleclick dsp e-commerce ecommerce editorial calendar emerging media engagement enterprise engagement strategy epsilon evangelist event markeJng everlane evolve 24 evolve24 evp execuJve execuJve director execuJve presence expert facebook facebook ads facebook ads manager facebook adverJsing facebook analyJcs facebook audience insights facebook blueprint facebook business manager facebook content strategy facebook insights facebook power editor facJva fellow fit approach fortune 100 fortune 500 founder full stack gap analysis generalist ghostly ghostly internaJonal global digital strategy global markeJng global social media global social media markeJng global social media strategy google google adwords google ads google ad planner google ads planner google analyJcs google+ google plus g+ graduate degree growth hacking harrys harry’s harry’s shave harry’s shaving hawaii hawaiian islands hawaii pacific university head of digital head of digital and social media head of digital & social media head of digital media head of global digital media head of global markeJng head of global media head of global social media head of markeJng head of social head of social markeJng head of social media head of social media markeJng hightower honolulu hootsuite hotel hotels hotel adverJsing hotel brand adverJsing hotel brand markeJng hotel digital media hotel digital adverJsing hotel markeJng hotel social media hotel social media markeJng harvard harvard university html hubspot hypothesis development ibm ideo illinois inbound markeJng influencer influencer outreach influencer relaJons influencer strategy innovaJon insights instagram integrated integrated communicaJons integrated markeJng integrated markeJng consultant integrated markeJng consulJng integrated media IRI ithaca ithaca college journalism kahoʻolawe kahoolawe kauai kellogg kellogg school of business kellogg school of management keynote kpi kpis lānai lanai lead lead gen lead generaJon lead principal lead strategist linkedin linkedin content strategy luxury luxury markeJng luxury social media markeJng magoosh mailchimp management manager manager of digital media manager of social engagement manager of social media managing director managing partner marin markeJng markeJng analyJcs markeJng automaJon markeJng communicaJons markeJng communicaJons manager markeJng communicaJons specialist markeJng consultant markeJng consulJng markeJng manager markeJng planning markeJng research markeJng science markeJng technology market research master masters masters degree master’s degree maui mba mckinsey mckinsey and co mckinsey & co media acJvaJon media analyJcs media bank media buying media planning media reporJng media research media strategy media supervisor medialets method microso] access microso] excel microso] office microso] office suite microso] outlook microso] powerpoint microso] project microso] word mid level mid-level mindshare mobile adverJsing mobile markeJng mobile markeJng campaign molokai mri muckrack mulJtouch aTribuJon mulJ-touch aTribuJon naJve adverJsing ne^lix new business new media new media markeJng Niʻihau niihau nike oahu ogilvy ogilvy and mather ogilvy & mather online adverJsing online branding online display adverJsing online markeJng online newsroom online reputaJon online reputaJon management opJmizaJon opJmized press release opJmizely opJons city orange p&l paid media paid search paid social paid social experience paid social experJse paid social media paid social media experience paid social media experJse pagelever pages partner paypal percolate pinterest planning plum organics pmd podcast por^olio por^olio school public relaJons pr pracJce lead presentaJons product markeJng programmaJc project management quantcast radian6 razorfish remarkeJng reporJng reports research research reports retail retailer retailing retargeJng reyn spooner richer poorer saas sales enablement salesforce salesforce markeJng cloud san diego san francisco search engine opJmizaJon seesmic segmentaJon seo search engine markeJng sem senior senior-level senior account director senior account execuJve senior account manager senior associate senior associate director senior analyst senior content strategist senior digital manager senior digital strategist senior director senior leader senior level senior manager senior markeJng analyst senior markeJng communicaJons manager senior markeJng communicaJons specialist senior markeJng manager senior partner senior social manager senior social media manager senior social media specialist senior social media strategist senior social strategist senior social strategy manager senior strategist senior vice president sheraton shoutlet simplymeasured sina weibo sinaweibo sitecore snapchat sparkcentral spoJfy social adverJsing social amplificaJon social analyJcs social api social audience social brand social brand hub social business social business intelligence social business strategy social campaign social campaign analyJcs social campaign development social campaign management social campaign opJmizaJon social campaign performance social campaign reporJng social campaign strategy social channel social channels social channel manager social community social compuJng social content social curaJon social customer loyalty social customer loyalty program social design social evangelist social graph social influencers social influence markeJng social insight social insight strategist social intelligence social listening social markeJng social markeJng director social markeJng expert social markeJng manager social markeJng strategy social marketer social media social media ad social media ads social media adverJsing social media analysis social media analyJcs social media audience social media budget social media campaign social media campaign analyJcs social media campaign development social media campaign management social media campaign opJmizaJon social media campaign performance social media campaign reporJng social media campaign strategy social media community social media consultant social media consulJng social media coordinator social media curaJon social media director social media editor social media evangelist social media execuJve social media experience social media expert social media insights social media journey social media journeys social media KPIs social media lead social media leader social media management social media manager social media measurement social media metrics social media newsroom social media operaJons social media opJmizaJon social media persona social media plan social media planning social media pracJce social media pracJce director social media pracJce lead social media pracJce manager social media pracJce supervisor social media proposal social media sales social media selling social media seo social media specialist social media strategist social media strategy social media supervisor social media technologies social media technology social media tools social media trainer social media training social media trends social media vendors social messaging social network social networking social network markeJng social metrics social persona social pla^orm social pla^orms social pla^orm management social pla^orm moderaJon social pracJce director social pracJce lead social pracJce manager social pracJce supervisor social selling social tools social training socialbakers spark central sparkcentral specialist spredfast sprinklr sprout social ssp stanford stanford university starwood starwood hotel starwood hotels staJsJcal staJsJcs stories storyteller storytelling strategy strategy director strategy lead strategy supervisor strategic planning strategist stryker supervisor supervisor level svp sweatguru synthesio sysomos tableau tag management technology technology markeJng telemetry tesla the honest company the nerdery thought leadership toca boca traackr traffic acquisiJon trend analysis tumblr tweet tweetdeck tweetreach tweet chat tweet reach twiTer twiTer chat twiTer content strategy venmo video video adverJsing vimeo vindico viral viral content viral video visa uber user-generated content user generated content ugc unbound undercurrent university of hawaii visible intelligence visible technologies vitrue vp vp level vice president vine viral viral campaign viral markeJng vodori warbyparker warby parker web analyJcs website analyJcs webcast wechat wordpress workday wriJng yale yale university youtube SOCIAL STRATEGY & CHANNEL EXECUTION • Social playbooks • Social governance, employee advocacy • Measurement / analytics • Channel optimization and growth CONTENT PLANNING • Social experience: design, content, story • Branded storytelling and entertainment • Amplification / distribution • Editorial / Content Calendars COMMUNITY MANAGEMENT • Social care, customer relationship management • Customer advocacy • Influencer mapping and outreach • Executive visibility • Ethics, legal guidelines BRAND STRATEGY • Persona advocacy and development • Creative brief development • Brand workshops • Brand planning and road-mapping • Loyalty programs PAID MEDIA STRATEGY & PLANNING • Paid social media planning • Campaign analysis and optimization • Real-time reporting • Creative campaign development RESEARCH • Social listening, random sampling • Event tracking and issue monitoring • Social brand audit, channel analysis • Social audience - persona and journey • Business context analysis • Competitive analysis • Whitespace identification MY KNOWLEDGE AND SKILLS
  45. 45. SOME BRANDS I THINK GET IT RIGHT DESIGN WONDER ENTERTAINMENT BEAUTY DISRUPTION LAUNCH
  46. 46. 01 Background 02 Traits 03 Viewpoints 04 Experience 05 Approach contents
  47. 47. There’s a lot in my head…
  48. 48. But social media has many nuances.
  49. 49. Files are my reference library, like Iron Man’s JARVIS or Sherlock’s mind palace.
  50. 50. I like business, marketing, and social media because we can continuously learn and improve. “If you’re a classical musician, you can go, ‘I can play that piece perfectly’… with stand-up, you’re never quite done.” – Aziz Ansari
  51. 51. Tenacity is the only true limit. “Life isn’t about finding yourself. Life is about creating yourself.” -George Bernard Shaw
  52. 52. I learn by…
  53. 53. Reading Sources including: Pocket Harvard Business Review SmartBriefs
  54. 54. Thinking
  55. 55. Writing
  56. 56. Doing
  57. 57. Call it…
  58. 58. or Curiosity…
  59. 59. I’m motivated to solve the social media puzzle.
  60. 60. Headline Copy So I’ve dissected nearly every element of social media. Bidding Image Targeting Retargeting Budget Custom Audiences Lookalikes
  61. 61. I like exploring data
 and research
  62. 62. mapping and connecting different elements
  63. 63. to gain insights.
  64. 64. Where others may rush into things…
  65. 65. I stop to think. “I have always prided myself that I do my own thinking. I have my own philosophy. I have my own answers to the reasons things have turned out in my life.” – Major Dick Winters
  66. 66. What is the big picture?
  67. 67. How are we framing the problem?
  68. 68. Are we set up for success?
  69. 69. I sometimes view brand objectives through three simple models: Grid Lens Stack
  70. 70. GRID THE “The grid. A digital frontier.” -Kevin Flynn, TRON Legacy
  71. 71. GRID THE Have we covered all bases? What are the opportunities? Brand Futurestorm Innovation Social Channels Customer Journey Brand Guidelines Social Playbook Influence Community Management Business Trends Keywords Awareness Stories Content Social Listening KPIs Technology User Experience CRMMobile Data Stack Paid Media “The grid is abstract as well as realistic.” - Stanley Tigerman
  72. 72. LENS THE
  73. 73. Different mindsets and perspectives help illuminate the brand or business challenge. USER CUSTOMER COMMUNITY OBJECTIVE STUDENT HANDS-ON LANDSCAPE CULTURE PROBLEMS OUTSIDERS OUTLIERS INNOVATION
  74. 74. LENS THE What needs are we filling for audiences? Why should people follow us? What will we consistently provide?
  75. 75. STACK THE
  76. 76. STACK THE What are the layers of data? What are the options, assumptions and scenarios? What are the paths to purchase (or other actions)? How do all the pieces fit together?
  77. 77. These aren’t proprietary methods. They are just the shapes, patterns, and ways of thinking that come to my mind. They help me make sense out of marketing and social media complexity.
  78. 78. These frameworks drive: Insight Inspiration Action
  79. 79. These frameworks drive: Insight Inspiration Action
  80. 80. MYAPPROACH TO STRATEGY Achieving goals in the absence of all-encompassing knowledge and limitless resources. 1. Gain deep understanding of goals, pain points and priorities (e.g. brand marketing, customer acquisition, customer support) 2. Perform research (e.g. industry trends, social listening, customer journey) and validate KPIs 3. Align on objectives that support goals 4. Develop plans mapping the brand, audience and social channels 5. Execute authentic content (including paid), measure performance, and optimize 6. Examine how customer feedback can be incorporated throughout the company in a cycle 7. Step back to re-evaluate the broad business landscape (e.g. grid, lens, stack frameworks)
  81. 81. How can I help you?
  82. 82. Let’sconnect jrozet1@gmail.com linkedin.com/in/jasonrozet twitter.com/jasonrozet jasonrozet.com 1
  83. 83. thanks for reading

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