LinkedIn Means Business

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Jason Piasecki, Partner at Revel, believes that LinkedIn is the ONE social network all business people must use.

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LinkedIn Means Business

  1. 1. Means Business Presented to The Chamber of Commerce Grand Haven, Spring Lake, Ferrysburg Jason Piasecki Partner, Revel
  2. 2. Funny Comic
  3. 3. LinkedIn Means Business <ul><li>What is LinkedIn? </li></ul><ul><li>Business Case </li></ul><ul><li>Getting LinkedIn </li></ul><ul><li>Breakout </li></ul><ul><li>Next Steps </li></ul>
  4. 4. Are you social? <ul><li>LinkedIn - Work </li></ul><ul><li>Facebook - The bar after work </li></ul><ul><li>Twitter - The water cooler </li></ul><ul><li>MySpace - The bar after midnight </li></ul>
  5. 6. LinkedIn <ul><li>Professionals use LinkedIn to exchange information, ideas and opportunities </li></ul><ul><li>The world’s largest professional network </li></ul><ul><li>85 million members </li></ul><ul><li>Adding members at a rate of about one per second </li></ul><ul><li>Traffic has doubled over last year </li></ul><ul><li>The first “sustainable social network”? </li></ul>
  6. 7. Home
  7. 8. Profile
  8. 9. Groups
  9. 10. Groups
  10. 11. Groups
  11. 12. Groups
  12. 13. Jobs
  13. 14. Companies
  14. 15. Answers
  15. 16. Business Case
  16. 17. Google Pac-Man consumed 4,819,352 hours of time, or $120,483,800 in productivity.
  17. 18. Business Case <ul><li>Strengthen relationships </li></ul><ul><li>Make new business connections (i.e. – sales) </li></ul><ul><li>Enhance your Googleability </li></ul><ul><li>Participate in groups </li></ul><ul><li>Collaborate on projects </li></ul><ul><li>Find jobs and candidates for jobs </li></ul><ul><li>Brand your company and yourself </li></ul><ul><li>Deliver R.O.I. </li></ul>
  18. 19. Googleability
  19. 20. HR: Recruiting <ul><li>LinkedIn = 95% </li></ul><ul><li>Facebook = 59% </li></ul><ul><li>Twitter = 42% </li></ul>
  20. 21. Jobs
  21. 22. Jobs
  22. 23. Getting LinkedIn
  23. 24. Getting LinkedIn <ul><li>Creating a killer profile </li></ul><ul><li>Levering your connections to gain more business </li></ul><ul><li>Maximizing your company listing </li></ul><ul><li>Becoming a subject matter expert </li></ul><ul><li>Making LinkedIn a quick, easy & fun part of your day </li></ul>
  24. 25. Creating a killer profile <ul><li>Fill out your profile completely </li></ul><ul><li>List all companies, experience and education </li></ul><ul><li>Photo is a must </li></ul><ul><ul><li>Tip: Use the same photo as on other sites </li></ul></ul><ul><li>Use the Specialties box </li></ul><ul><ul><li>Tip: use specific adjectives, colorful verbs </li></ul></ul>
  25. 26. Creating a killer profile <ul><li>Get Connected </li></ul><ul><ul><li>Tip: Import Address Book </li></ul></ul><ul><li>List three websites </li></ul><ul><ul><li>Tip: Link to company bio page </li></ul></ul><ul><li>Keep your status current. </li></ul><ul><ul><li>Tip: Make it part of your routine </li></ul></ul><ul><ul><li>Tip: Do not link Twitter or Facebook </li></ul></ul><ul><ul><li>Tip: Use HootSuite </li></ul></ul><ul><li>Claim your personal URL </li></ul><ul><ul><li>Tip: Use your full name, i.e. - jasonpiasecki not jasonpie </li></ul></ul>
  26. 27. Creating a killer profile
  27. 28. Leveraging your connections <ul><li>Searching your email contacts – hotmail.com, gmail.com, yahoo.com, aol.com </li></ul><ul><li>Import your desktop email contacts </li></ul><ul><li>Enter email addresses </li></ul><ul><li>Recommend and be recommended </li></ul><ul><ul><li>Tip: Make reciprocal recommendations </li></ul></ul>
  28. 29. Leveraging connections
  29. 30. Leveraging connections
  30. 31. Maximizing your company listing <ul><li>New LinkedIn feature! </li></ul><ul><li>Claim your company </li></ul><ul><ul><li>Tip: Go to the Company Pages Home, enter your business name and your business email </li></ul></ul><ul><li>Setup your company page </li></ul><ul><ul><li>Tip: Add products and services </li></ul></ul><ul><ul><li>Tip: Add a logo (picture) </li></ul></ul><ul><ul><li>Tip: Take advantage of key features </li></ul></ul><ul><li>Ask co-workers to join </li></ul><ul><li>Follow your company </li></ul>
  31. 32. Company Listing
  32. 33. Company Listing
  33. 34. Company Listing
  34. 35. Becoming a subject matter expert <ul><li>Answer “Answers” </li></ul><ul><li>Become a Groupie * </li></ul><ul><ul><li>Tip: Join Groups that interest you personally </li></ul></ul><ul><ul><li>Tip: Join Groups that interest you professionally </li></ul></ul><ul><ul><li>Tip: Monitor Groups daily </li></ul></ul><ul><ul><li>Tip: Start Discussions </li></ul></ul><ul><ul><li>Tip: Start a Group </li></ul></ul>
  35. 36. Groups
  36. 37. Make LinkedIn part of your day <ul><li>Create a plan that works for you </li></ul><ul><ul><li>Tip: Be realistic </li></ul></ul><ul><ul><li>Tip: Listen before you speak </li></ul></ul><ul><ul><li>Tip: Be genuine </li></ul></ul><ul><ul><li>Tip: Find a time that works for you </li></ul></ul><ul><ul><li>Tip: Make it part of your routine </li></ul></ul><ul><ul><li>Tip: Schedule status updates using HootSuite </li></ul></ul><ul><ul><li>Tip: Have fun! </li></ul></ul>
  37. 38. Example LinkedIn Plan <ul><li>Monday </li></ul><ul><ul><li>Update status (0:05), Add connections (0:15) </li></ul></ul><ul><li>Tuesday </li></ul><ul><ul><li>Start or comment on a Group Discussion (0:15) </li></ul></ul><ul><li>Wednesday </li></ul><ul><ul><li>Update status (0:05), Search Answers. Post reply. (0:30) </li></ul></ul><ul><li>Thursday </li></ul><ul><ul><li>Start or comment on a Group Discussion (0:15) </li></ul></ul><ul><li>Friday </li></ul><ul><ul><li>Update status (0:05), Make a recommendation (0:15) </li></ul></ul><ul><li>Total = 1 hour, 45 minutes </li></ul>
  38. 39. Breakout
  39. 40. Breakout Sessions <ul><li>Profile Mastery </li></ul><ul><li>Connect 4 </li></ul><ul><li>Company Listing 101 </li></ul><ul><li>Group Discussion </li></ul><ul><li>LinkedIn Stratergy </li></ul>
  40. 41. Next Steps
  41. 42. LinkedIn Means Business <ul><li>What is LinkedIn? </li></ul><ul><li>Business Case </li></ul><ul><li>Getting LinkedIn </li></ul><ul><li>Breakout </li></ul><ul><li>Next Steps </li></ul>
  42. 43. Q & A <ul><li>Questions </li></ul><ul><li>Answers </li></ul><ul><li>[email_address] </li></ul><ul><li>linkedin.com/in/jasonpiasecki </li></ul><ul><li>facebook.com/revelmarketing </li></ul><ul><li>twitter.com/revelmarketing </li></ul>

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