10 Technology Marketing Trends To Watch

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Learn about the latest movements in social media, QR codes, mobile web, cloud computing and more from Revel's Jason Piasecki.

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  • 3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
  • 3 Promises and a Guarantee Time will fly You ’ll have fun You ’ll learn something you don’t know Guarantee – You will walk out of here with tangible ideas to market your business
  • http://twitter.com/playmarshfield
  • http://foursquare.com/venue/749826
  • http://foursquare.com/venue/749826
  • qonverge.com facebook.com/qonverge twitter.com/qonverge
  • 10 Technology Marketing Trends To Watch

    1. 2. 10 Technology Marketing Trends to Watch Presented by Jason Piasecki, Partner
    2. 3. 10 Technology Marketing Trends to Watch <ul><li>Trends </li></ul><ul><li>Why They Matter </li></ul><ul><li>Questions & Answers </li></ul>
    3. 4. Your Takeaways <ul><li>What do you want to get out of today? </li></ul>
    4. 5. 10. Better Browsers
    5. 7. Browser Market Share
    6. 8. Browser Trends
    7. 9. 9. Design Rules
    8. 10. New Web Design Rules <ul><li>Forget the fold </li></ul><ul><li>HTML5 and CSS3 </li></ul><ul><li>Using typography as a design element </li></ul><ul><li>Large Photographic Backgrounds </li></ul><ul><li>Designing for Touch Screens, Not Mice </li></ul>
    9. 11. muskegonairport.com
    10. 12. 8. Proliferation of Mobile Devices
    11. 13. Mobile Devices <ul><li>Android </li></ul><ul><li>BlackBerry </li></ul><ul><li>iPhone </li></ul><ul><li>iPad </li></ul><ul><li>Kindle </li></ul><ul><li>Kindle Fire </li></ul>
    12. 14. Mobile Statistics Source: CTIA Wireless Association
    13. 15. 7. Rise of the Mobile Web
    14. 16. Mobile Web Statistics Note: The mobile web will be larger than the Internet by 2015. Source: Morgan Stanley.
    15. 17. 6. Mobile Commerce
    16. 18. Mobile Commerce Statistics <ul><li>One in four consumers uses a smartphone while shopping </li></ul><ul><li>62% are willing to buy via mobile this holiday season if prompted by specials </li></ul><ul><li>Amazon.com sold $1 billion through its m-commerce site and mobile apps in 2010 and will sell $2 billion in 2011 </li></ul>
    17. 19. 5. Mobile Apps
    18. 20. Notable Mobile Apps <ul><li>Siri </li></ul><ul><li>Kindle </li></ul><ul><li>Scrabble </li></ul><ul><li>USA Today </li></ul><ul><li>MLB At Bat </li></ul><ul><li>Pandora </li></ul><ul><li>Dropbox </li></ul><ul><li>Yelp! </li></ul><ul><li>My Fitness Pal </li></ul><ul><li>Angry Birds </li></ul>
    19. 21. 4. Content Delivery Shift
    20. 22. Mlive.com
    21. 23. Muskegon Chronicle e-Edition
    22. 25. 3. QR Codes
    23. 26. QR Code Example
    24. 27. QR Code Example
    25. 28. QR Code Example
    26. 29. QR Code Example
    27. 30. QR Code Example
    28. 31. 2. Social Media
    29. 33. Facebook: DD
    30. 34. Facebook: Muskegon Museum of Art
    31. 35. Twitter: NY Times
    32. 36. LinkedIn
    33. 37. Company Listing
    34. 38. Foursquare: Pints & Quarts
    35. 39. Foursquare: Pints & Quarts
    36. 40. Social Media Campaign: Starbucks <ul><li>Deals focused on improving sales and awareness: </li></ul><ul><li>Free pastry day got publicity for their non-coffee offerings. </li></ul><ul><li>Mayor deals often provide discounts on new products. </li></ul><ul><li>Tax day ’s free coffee promoted recycling — part of the brand’s greener image. </li></ul><ul><li>Publicity in the tech and social media worlds. </li></ul>Source: Mashable
    37. 42. 1. Cloud Computing
    38. 43. Cloud Computing <ul><li>Cloud computing is the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet). </li></ul>
    39. 44. What is the Cloud?
    40. 46. 10 Technology Marketing Trends to Watch <ul><li>1. Cloud Computing </li></ul><ul><li>2. Social Media </li></ul><ul><li>3. QR Codes </li></ul><ul><li>4. Content Delivery Shift </li></ul><ul><li>5. Mobile Apps </li></ul><ul><li>6. Mobile Commerce </li></ul><ul><li>7. Rise of the Mobile Web </li></ul><ul><li>8. Proliferation of Mobile Devices </li></ul><ul><li>9. Design Rules </li></ul><ul><li>10. Better Browsers </li></ul>
    41. 47. 10 Technology Marketing Trends to Watch <ul><li>Trends </li></ul><ul><li>Why They Matter </li></ul><ul><li>Questions & Answers </li></ul>
    42. 48. Thank You! <ul><li>Questions </li></ul><ul><li>Answers </li></ul><ul><li>www.revel.in </li></ul><ul><li>[email_address] </li></ul><ul><li>facebook.com/revelmarketing </li></ul><ul><li>twitter.com/revelmarketing </li></ul>

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