1.
WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape

2.
WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape

3.
WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape
- “FRONT-END vs BACK-END”

4.
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
HOUSE RULES MATCH LISTING

5.
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
HOUSE RULES MATCH LISTING

6.
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
640 VIEWS
3200 VIEWS
4000 VIEWS
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
HOUSE RULES MATCH LISTING
*In Google Analytics
VIEWS = SESSIONS

7.
FROM SUBMISSIONS GOAL
8 PEOPLE - TEAM A
8 PEOPLE - TEAM B
6 PEOPLE - RESERVES (3 PER TEAM)
10 PEOPLE - NO-PLAYERS
32 FORM SUBMISSIONS
5%
20%
80%
640 VIEWS
3200 VIEWS
4000 VIEWS
HOMEPAGE
MATCH PAGE
SIGN UP
FORM
HOUSE RULES MATCH
LISTING
*In Google Analytics
VIEWS = SESSIONS

8.
INFLUENCERS
MATCH
LAUNCH
MATCH
DAY
ATTENDEES
MATCH
LAUNCH
MATCH
DAY
ORGANIC
MATCH
LAUNCH
MATCH
DAY
(MATCH HOST / LOCATION)
(OUR SOCIAL NETWORKS)

9.
INFLUENCERS
MATCH
LAUNCH
MATCH
DAY
(MATCH HOST / LOCATION)
Hi Matthew,
Please use the below for sharing. Thx a bunch!
SAMPLE COPY // Facebook
On OCT 18th our Boston office will host the first @Epic Ping Pong
match "Front-End vs Back-End". Amazing dev skills are a plus but this
time your backhand matters more. Join a team here:
https://goo.gl/WclkMR
{image attached}
SAMPLE COPY // Twitter
OCT 18th our Boston office will host the first Epic Ping Pong match
"Front-End vs Back-End". Join a team here: https://goo.gl/WclkMR
{image attached}
SAMPLE COPY AND IMAGE
-EMAIL
-SOCIAL

10.
ATTENDEES
MATCH
LAUNCH
MATCH
DAY
-EMAIL
MATCH
LAUNCH
MATCH
DAY
WELCOME MATCH CONFIRMATION

11.
ORGANIC
MATCH
LAUNCH
MATCH
DAY
-FACEBOOK
-INSTAGRAM
MATCH
LAUNCH
MATCH
DAY
MATCH
LAUNCH
MATCH
DAY
(OUR SOCIAL NETWORKS)

12.
WeWork
EF
thoughtbot
Everture
Mass Challenge
Wayfair
Wistia
Neoscape
- “FRONT-END vs BACK-END”

13.
thoughtbot - “FRONT-END vs BACK-END”
LOCATION THEME

14.
Thoughtbot - “FRONT-END vs BACK-END”
Are you a back-end guru who thinks front-end is “easy”?
Are you front-end savant who think back-end just “the plumbing”?
Front-end developers will bring their bootstrapped templates
Back-end developers will bring their ruby red gems.
What’s more important: front-end or back-end?
Front-end developers will bring their sassy selectors
Back-end developers will bring their writhing python
who sits atop the development stack: front-end or back-end?
Front-end developers will bring their flexible box models
back-end developers will bring their bundles of beans,
Which stack will dominate on the ping pong table
Front-end developers will bring their hardware accelerated transforms
COPY

15.
Thoughtbot - “FRONT-END vs BACK-END”
COPY
IMAGE

16.
Thoughtbot - “FRONT-END vs BACK-END”
COPY
IMAGE
POST BODY COPY
SCHEDULE
PLATFORM

17.
Thoughtbot - “FRONT-END vs BACK-END”
COPY
IMAGE
POST BODY COPY
SCHEDULE
PLATFORM

18.
LINK TRACKING BY CAMPAIGN

19.
KPI = SESSIONS

20.
KPI = SESSIONS