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Launching Epic Ping Pong - Content Strategy and Production Plan

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General Assembly digital marketing class DGM11 final presentation on the content strategy and production plan used to launch of Epic Ping Ping.

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Launching Epic Ping Pong - Content Strategy and Production Plan

  1. 1. WeWork EF thoughtbot Everture Mass Challenge Wayfair Wistia Neoscape
  2. 2. WeWork EF thoughtbot Everture Mass Challenge Wayfair Wistia Neoscape
  3. 3. WeWork EF thoughtbot Everture Mass Challenge Wayfair Wistia Neoscape - “FRONT-END vs BACK-END”
  4. 4. HOMEPAGE MATCH PAGE SIGN UP FORM FROM SUBMISSIONS GOAL 8 PEOPLE - TEAM A 8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM) 10 PEOPLE - NO-PLAYERS 32 FORM SUBMISSIONS HOUSE RULES MATCH LISTING
  5. 5. FROM SUBMISSIONS GOAL 8 PEOPLE - TEAM A 8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM) 10 PEOPLE - NO-PLAYERS 32 FORM SUBMISSIONS 5% 20% 80% HOMEPAGE MATCH PAGE SIGN UP FORM HOUSE RULES MATCH LISTING
  6. 6. FROM SUBMISSIONS GOAL 8 PEOPLE - TEAM A 8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM) 10 PEOPLE - NO-PLAYERS 32 FORM SUBMISSIONS 5% 20% 80% 640 VIEWS 3200 VIEWS 4000 VIEWS HOMEPAGE MATCH PAGE SIGN UP FORM HOUSE RULES MATCH LISTING *In Google Analytics VIEWS = SESSIONS
  7. 7. FROM SUBMISSIONS GOAL 8 PEOPLE - TEAM A 8 PEOPLE - TEAM B 6 PEOPLE - RESERVES (3 PER TEAM) 10 PEOPLE - NO-PLAYERS 32 FORM SUBMISSIONS 5% 20% 80% 640 VIEWS 3200 VIEWS 4000 VIEWS HOMEPAGE MATCH PAGE SIGN UP FORM HOUSE RULES MATCH LISTING *In Google Analytics VIEWS = SESSIONS
  8. 8. INFLUENCERS MATCH LAUNCH MATCH DAY ATTENDEES MATCH LAUNCH MATCH DAY ORGANIC MATCH LAUNCH MATCH DAY (MATCH HOST / LOCATION) (OUR SOCIAL NETWORKS)
  9. 9. INFLUENCERS MATCH LAUNCH MATCH DAY (MATCH HOST / LOCATION) Hi Matthew, Please use the below for sharing. Thx a bunch! SAMPLE COPY // Facebook On OCT 18th our Boston office will host the first @Epic Ping Pong match "Front-End vs Back-End". Amazing dev skills are a plus but this time your backhand matters more. Join a team here: https://goo.gl/WclkMR {image attached} SAMPLE COPY // Twitter OCT 18th our Boston office will host the first Epic Ping Pong match "Front-End vs Back-End". Join a team here: https://goo.gl/WclkMR {image attached} SAMPLE COPY AND IMAGE -EMAIL -SOCIAL
  10. 10. ATTENDEES MATCH LAUNCH MATCH DAY -EMAIL MATCH LAUNCH MATCH DAY WELCOME MATCH CONFIRMATION
  11. 11. ORGANIC MATCH LAUNCH MATCH DAY -FACEBOOK -INSTAGRAM MATCH LAUNCH MATCH DAY MATCH LAUNCH MATCH DAY (OUR SOCIAL NETWORKS)
  12. 12. WeWork EF thoughtbot Everture Mass Challenge Wayfair Wistia Neoscape - “FRONT-END vs BACK-END”
  13. 13. thoughtbot - “FRONT-END vs BACK-END” LOCATION THEME
  14. 14. Thoughtbot - “FRONT-END vs BACK-END” Are you a back-end guru who thinks front-end is “easy”? Are you front-end savant who think back-end just “the plumbing”? Front-end developers will bring their bootstrapped templates Back-end developers will bring their ruby red gems. What’s more important: front-end or back-end? Front-end developers will bring their sassy selectors Back-end developers will bring their writhing python who sits atop the development stack: front-end or back-end? Front-end developers will bring their flexible box models back-end developers will bring their bundles of beans, Which stack will dominate on the ping pong table Front-end developers will bring their hardware accelerated transforms COPY
  15. 15. Thoughtbot - “FRONT-END vs BACK-END” COPY IMAGE
  16. 16. Thoughtbot - “FRONT-END vs BACK-END” COPY IMAGE POST BODY COPY SCHEDULE PLATFORM
  17. 17. Thoughtbot - “FRONT-END vs BACK-END” COPY IMAGE POST BODY COPY SCHEDULE PLATFORM
  18. 18. LINK TRACKING BY CAMPAIGN
  19. 19. KPI = SESSIONS
  20. 20. KPI = SESSIONS

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