MySpace Open Platform


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An overview of the MySpace Open Platform

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MySpace Open Platform

  1. 1. MySpaceID: Power Your Service With the Social Web December 2008
  2. 2. What Makes Me “Me”?
  3. 3. What I Say About Me profile
  4. 4. What I Do activity
  5. 5. Who I Know social graph
  6. 6. What I Create content
  7. 7. Where I Can Go authentication
  8. 8. The Web Identity content social activity graph profile reputation authentication
  9. 9. The Old World Social Networks Social Sites
  10. 10. The Old World The Lonely Social Network
  11. 11. The New World MySpaceID
  12. 12. The New World The Social Social Network
  13. 13. The Goal?
  14. 14. Make Life Simpler
  15. 15. The Platforms…
  16. 16. MySpaceID: Leverage MySpace Outside of MySpace
  17. 17. Social Platforms Your Site
  18. 18. Courtesy of Joseph Smarr, from Web 2.0 Expo NYC
  19. 19. Why This Matters to You
  20. 20. User Acquisition Lower the barrier to entry
  21. 21. Retention You become both complementary and indispensable
  22. 22. Traffic Make your site and service a fulcrum
  23. 23. Monetization Gain valuable insights into your user base by allowing them to easily plug in
  24. 24. Why This Matters
  25. 25. What Is Available Now
  26. 26. Our Current Implementation content authentication profile friends registration
  27. 27. Authentication • All of MySpaceID leverages the OAuth standard for Web service authentication • This is a user-centric privacy model where the MySpace user delegates scoped access to a 3rd-party site with a token that the user can revoke at any time
  28. 28. Easier Account Creation
  29. 29. Dynamic Profiles Changes in MySpace are reflected in all of the user’s linked services
  30. 30. Profile Access • Portable data can be - Age - Current location stored even after the - Date of Birth link is broken Portable - Gender - Nickname Profile -Thumbnail URL • Caches must be - E-mail (requires opt-in) - First Name (requires opt-in) refreshed each 24 - Last Name (requires opt-in) hours, and purged when a user decides About me, Body type, Books, Children, Drinker, Ethnicity, Has app, Heroes, ID, Interests, Jobs, to cut the tie Looking for, Movies, Music, Name, Network Cacheable presence, Profile song, Profile url, Relationship status, Religion, Sexual orientation, Smoker, Status, TV shows
  31. 31. Content Take your MySpace-created content with you
  32. 32. OpenSocial 0.8 REST Support Ability to access the OpenSocial 0.8 “People” resources through MySpaceID
  33. 33. Where We Go Next
  34. 34. Why OpenID at MySpace? • Our users identify with their URL’s! – Over 90% of our active users have vanity URL’s – We have 29,959,874 users who are both OpenSocial app users and have a vanity URL
  35. 35. OpenID and MySpace • We are embracing the standard for single sign-on for the web • By Combining OpenID and MySpaceID, we will provide a complete identity solution
  36. 36. Closing Thoughts • The MySpace Open Platform provides you opportunities to drive engagement, increase retention and generate traffic by leveraging our massive user base and robust platform • Our platform provides the functionality you need to allow our users to bring their MySpace identity into your service • The platform embraces open standards, which ensures compatibility and provides access to continued community innovation