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Video Storytelling: Planning, Production and Best Practices with The Oakridge School

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How to use video storytelling to help market your school's website. Presented at FinalsiteU 2015

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Video Storytelling: Planning, Production and Best Practices with The Oakridge School

  1. 1. Video Storytelling: Planning, Production and Best Practices with The Oakridge School Mia Major, Content Marketing Manager, Finalsite Jason Kern, Director of Technology, The Oakridge School
  2. 2. #FinalsiteU | @Finalsite A Little About Mia • Content Marketing Manager @ Finalsite • Cinematographer @ Jpod Films for 3 years • My background is actually in the newsroom! • I’ll take blog post suggestions any time during FinalsiteU…
  3. 3. #FinalsiteU | @Finalsite A Little About Jason • About Jason
  4. 4. #FinalsiteU | @Finalsite Why Video?
  5. 5. #FinalsiteU | @Finalsite What Makes a Good Video? • The right equipment • A good story – Heartfelt, genuine testimonials/ storytellers – Good music selections – Video variety – The “emotional rollercoaster”
  6. 6. #FinalsiteU | @Finalsite Choosing the Right Equipment
  7. 7. #FinalsiteU | @Finalsite What do I Need? • Camera – Go Pro $ – Canon 6D $$ – Canon 5D mark iii $$$ • Audio (Important!) – Easiest: Direct plug-in mic – Most flexible: Portable mic with audio syncing software: Pluraleyes • Editing Software – iMovie $ – Final Cut Pro X $$ – Adobe Premier $$$ • Lighting? – Not always necessary – Go for natural light – I <3 inexpensive LED lights
  8. 8. #FinalsiteU | @Finalsite What do I Need? Continued. • Tripod – Carbon Fiber $$$ – Aluminum $$ – Budget ones are still good! (Mine cost $47) • Memory Cards – Make sure the memory card you purchase is compatible with your camera!! • Different Lenses (SO Important!) – 1 zoom lens – 1 prime lens – One of your lenses should have a low f stop
  9. 9. #FinalsiteU | @Finalsite Shopping Tips: A Quick Lens Breakdown • f/1.8 or lower – The lower the f stop, the better your camera will perform in darker settings without becoming grainy • Zoom lens – 24 – 105 mm is most versatile • Prime lens – 50 mm is great for wide shots, athletics, and interviews This is my favorite lens!
  10. 10. #FinalsiteU | @Finalsite Telling the Story
  11. 11. #FinalsiteU | @Finalsite The Purpose of Video: Tell the story you just can’t get across with photos and text alone.
  12. 12. #FinalsiteU | @Finalsite Heartfelt & Genuine Testimonials • Feature a diverse group of students • Create a well-rounded story • What do you want to get across? • It’s okay to be scripted! • Who represents your “target audience?” • Faculty interviews are important too! • Showcase the talent behind your academics
  13. 13. #FinalsiteU | @Finalsite Good Music Selections • Music can make or break your video! • Choose music very carefully • Use a combination of fun, upbeat music and slower paced music • What emotion are you trying to evoke? Do I want them to feel excited? Maybe emotionally moved? • My favorite music websites: • The Music Bed • SongFreedom (Lots of Top 40s music) • Melody Loops (My personal favorite!)
  14. 14. #FinalsiteU | @Finalsite Video Variety • Switch between testimonials and b-roll • Include close-ups and wide shots • No video clip should last longer than 5 seconds • Include video from your campus, classrooms, athletics and campus life
  15. 15. #FinalsiteU | @Finalsite The Emotional Rollercoaster The key to keeping the user engaged is by switching from fast- paced and upbeat music and video, to emotionally appealing content like interviews and slower music.
  16. 16. #FinalsiteU | @Finalsite Client Spotlight: The Oakridge School
  17. 17. #FinalsiteU | @Finalsite
  18. 18. #FinalsiteU | @Finalsite
  19. 19. #FinalsiteU | @Finalsite
  20. 20. #FinalsiteU | @Finalsite
  21. 21. #FinalsiteU | @Finalsite
  22. 22. #FinalsiteU | @Finalsite

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