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Mobile Web - The Oakridge School


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Presented at NAIS 2012

Published in: Education
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Mobile Web - The Oakridge School

  1. 1. Going Mobile with Your Website:The Oakridge Story & BeyondPresented by Jason Kern (#jasonmkern) andJonathan Moser (#jonmoser)NAISHashtag: naisac12
  2. 2. Agenda• Mobile Stats• QR Codes• SEO & Mobile• Admissions & Mobile• 59 Minute Rule• No Flash• School Apps• iPad Website Editing• Flip the classroom and think Mobile• Finally Mobile Social Updating to a MASHUP
  3. 3. QuickTime™ and a Animation decompressorare needed to see this picture. 3
  4. 4. Mobile Stats Video Lets make sure our schools are ready for the mobile world. QuickTime™ and a decompressor are needed to see this picture.
  5. 5. Mobile Stats
  6. 6. Mobile SEO• Google dominates mobile search share in the US (with roughly 98 percent)
  7. 7. • More people worldwide will access the Internet on a mobile device than on a PC by 2013. (source)• Mobile searches have quadrupled in the last year.  (source)• 77% of smartphone users visit search engines (more than any other type of website, including social networking). ( source)• Nine out of ten smartphone searches result in an action (visiting a store or brand website, making a purchase, etc.). factoids: (source)• 88% of local information seekers take action within a day, mostly within one hour. (source) 7
  8. 8. QR Codes & PrintWe really need to start connecting print publication design tothe web. So here is my pitch: • Print a beautiful folder with a sleeve in the back and the front with five pages of engaging, visually exciting and timeless content about the school. • Now ask for information so you personalize the next print piece: When a parent or student fills out an inquiry form (in print or online) try to retrieve his or her interest areas. Example: I like soccer and drama. • Next, print a personalized letter to put in the admission folder with active QR codes pointing directly to corresponding relative content on the website and/or supply a direct URL in the printed piece.
  9. 9. USERempathy 9
  10. 10. 10
  11. 11. 11
  12. 12. 12
  13. 13. QR Codes
  14. 14. Admissions & Mobile
  15. 15. How does data integration benefit your Mobile website and your Mobile App• Data is managed in one place: your SIS• Up-to-date• Accurate• Print Directory can go digital• View calendar data, including homework!• Pocket-sized data!• SMS and E-mail Message to your Phone (Alerts, eNotify Emails, Blogs, Calendars, Athletics, Academic Blogs or Class Blogs)• 59 Minute Rule 15
  16. 16. 59 Second Rule
  18. 18. Mobile Editing
  19. 19. Flip the Classroom and Think Mobile Kern, Jason 2/10/12 We cant access a class page via the mobile web can we? It should work on the iPad.. Livescribe Pencasts
  20. 20. Mobile Social Editing
  21. 21. Thank you