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UX Must Die

This is a documentation of a freewheeled discussion around why we as User Experience professionals need to understand the threats to our industry and adapt to survive and thrive. The title is a bit misleading, but only because the discussion went in a different direction

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UX Must Die

  1. 1. UX must die UX Camp London April 2010 Jason Mesut Experience Director The Team
  2. 2. Why run a session called UX Must Die? 10 mins before the first UX Camp London session of the day and only three sessions up on the wall
  3. 3. Why run a session called UX Must Die? We get caught up in our own echo chamber, and I believe we are at risk of becoming redundant if we don’t wise up soon
  4. 4. What do you think this is about? ‣ UX is just common sense ‣ You don’t need UX people, just developers ‣ Our own echochamber
  5. 5. Potential threats
  6. 6. Potential threats ‣ Some developers are becoming better interaction designers than we are ‣ Designers are doing more IA and Interaction Design as well ‣ Marketing professionals are learning about the strategic ends of what we do as UX professionals ‣ Project managers have always been a major source of UX people ‣ Business analysts do requirements, strategy, wireframes, process flows, business logic ‣ There is often a rush to get to market at low cost ‣ We are a threat to ourselves when we lack pragmatism ‣ Academia is breeding more purists ‣ Others still see us as just wireframe monkeys ‣ The service design industry is growing ‣ Analytics are getting better
  7. 7. The holy trinity is great, but not necessarily efficient Pro er Form nag jec tm ma Visual design ana nt Make it look right cou ger Ac The best user experience Fit Function Architecture Development Make it feel right Make it work right Business analyst
  8. 8. Some opportunities
  9. 9. Some opportunities ‣ Be the experts ‣ Widen our perspectives: new platforms (iPad etc.), brands/orgnaisations, servbices ‣ Facilitate the processes ‣ Embrace and help service designers ‣ Build on our rich knowledge and expertise ‣ Focus our efforts - Deliver on time and on budget ‣ Move upstream ‣ Work with improving analytics ‣ Educate ourselves around other disciplines - know your enemy
  10. 10. ...but what do we call ourselves?
  11. 11. ...but what do we call ourselves? ‣ UX designer ‣ UX consultant ‣ UX architect ‣ Service designer ‣ See more at http://london-ia.ning.com/forum/topics/do-you-call-yourself-an But ultimately it doesn’t really matter - we are not defined by what we call ourselves, but the way we operate and the outcomes we support
  12. 12. It comes down to our make-up Ensuring the right products and services Designing in the dynamic Design strategy Visual design of affordances Business strategy Storyboarding Brand strategy Prototyping Marketing strategy Designing for flow Service design Experience Interaction Change management Strategy Design User Information Research Architecture Understanding audiences Structuring information Traditional market research spaces Contextual research Information design Statistics Classification Analytics Analysis
  13. 13. We’re all different Experience Interaction Strategy Design Mapping of different UX professionals against the different modes User Information Research Architecture
  14. 14. But we need to plan which we are going to grow Experience Interaction Strategy Design User Information Research Architecture
  15. 15. And acknowledge that we are both designers and consultants UCD is just good design Designers Experience Strategy is Consultants just good consulting
  16. 16. As the more established disciplines will soon be doing UX as well as, if not better than, us Industrial Management Project Marketing Developers designers consultants managers UX prize

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