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UX must die
UX Camp London April 2010
Jason Mesut
Experience Director
The Team
Why run a session called UX Must Die?




10 mins before the first UX Camp London session of the day and
only three sessions up on the wall
Why run a session called UX Must Die?




We get caught up in our own echo chamber, and I believe we are
at risk of becoming redundant if we don’t wise up soon
What do you think this is about?
‣   UX is just common sense

‣   You don’t need UX people, just developers

‣   Our own echochamber
Potential threats
Potential threats
‣   Some developers are becoming better interaction designers than we are

‣   Designers are doing more IA and Interaction Design as well

‣   Marketing professionals are learning about the strategic ends of what we do as UX professionals

‣   Project managers have always been a major source of UX people

‣   Business analysts do requirements, strategy, wireframes, process flows, business logic

‣   There is often a rush to get to market at low cost

‣   We are a threat to ourselves when we lack pragmatism

‣   Academia is breeding more purists

‣   Others still see us as just wireframe monkeys

‣   The service design industry is growing

‣   Analytics are getting better
The holy trinity is great, but not necessarily
efficient




                                                                                 Pro
                  er
                                                Form
                  nag




                                                                                   jec
                                                                                        tm
                ma                           Visual design




                                                                                        ana
            nt

                                             Make it look right
           cou




                                                                                         ger
           Ac




                                                                                               The best user
                                                                                                experience

                            Fit                                     Function
                        Architecture                              Development
                        Make it feel right                         Make it work right




                                             Business analyst
Some opportunities
Some opportunities
‣   Be the experts

‣   Widen our perspectives: new platforms (iPad etc.), brands/orgnaisations, servbices

‣   Facilitate the processes

‣   Embrace and help service designers

‣   Build on our rich knowledge and expertise

‣   Focus our efforts - Deliver on time and on budget

‣   Move upstream

‣   Work with improving analytics

‣   Educate ourselves around other disciplines - know your enemy
...but what do we call ourselves?
...but what do we call ourselves?
‣   UX designer

‣   UX consultant

‣   UX architect

‣   Service designer

‣   See more at http://london-ia.ning.com/forum/topics/do-you-call-yourself-an




But ultimately it doesn’t really matter - we are not defined by what we
call ourselves, but the way we operate and the outcomes we support
It comes down to our make-up
Ensuring the right products
and services                                             Designing in the dynamic
Design strategy                                         Visual design of affordances
Business strategy                                                     Storyboarding
Brand strategy                                                           Prototyping
Marketing strategy                                                Designing for flow
Service design                Experience Interaction
Change management
                                 Strategy Design
                                   User Information
                                Research Architecture

Understanding audiences                                    Structuring information
Traditional market research                                                 spaces
Contextual research                                              Information design
Statistics                                                            Classification
Analytics                                                                  Analysis
We’re all different

           Experience   Interaction
           Strategy          Design




                                      Mapping of different UX
                                      professionals against the
                                      different modes




            User          Information
            Research      Architecture
But we need to plan which we are going to
grow
          Experience        Interaction
          Strategy               Design




           User               Information
           Research           Architecture
And acknowledge that we are both designers
and consultants


                                UCD is just good design
                  Designers


                                Experience Strategy is
                  Consultants   just good consulting
As the more established disciplines will soon
be doing UX as well as, if not better than, us

             Industrial   Management                  Project
 Marketing                              Developers
             designers    consultants                managers




                          UX prize
UX Must Die

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UX Must Die

  • 1. UX must die UX Camp London April 2010 Jason Mesut Experience Director The Team
  • 2. Why run a session called UX Must Die? 10 mins before the first UX Camp London session of the day and only three sessions up on the wall
  • 3. Why run a session called UX Must Die? We get caught up in our own echo chamber, and I believe we are at risk of becoming redundant if we don’t wise up soon
  • 4. What do you think this is about? ‣ UX is just common sense ‣ You don’t need UX people, just developers ‣ Our own echochamber
  • 6. Potential threats ‣ Some developers are becoming better interaction designers than we are ‣ Designers are doing more IA and Interaction Design as well ‣ Marketing professionals are learning about the strategic ends of what we do as UX professionals ‣ Project managers have always been a major source of UX people ‣ Business analysts do requirements, strategy, wireframes, process flows, business logic ‣ There is often a rush to get to market at low cost ‣ We are a threat to ourselves when we lack pragmatism ‣ Academia is breeding more purists ‣ Others still see us as just wireframe monkeys ‣ The service design industry is growing ‣ Analytics are getting better
  • 7. The holy trinity is great, but not necessarily efficient Pro er Form nag jec tm ma Visual design ana nt Make it look right cou ger Ac The best user experience Fit Function Architecture Development Make it feel right Make it work right Business analyst
  • 9. Some opportunities ‣ Be the experts ‣ Widen our perspectives: new platforms (iPad etc.), brands/orgnaisations, servbices ‣ Facilitate the processes ‣ Embrace and help service designers ‣ Build on our rich knowledge and expertise ‣ Focus our efforts - Deliver on time and on budget ‣ Move upstream ‣ Work with improving analytics ‣ Educate ourselves around other disciplines - know your enemy
  • 10. ...but what do we call ourselves?
  • 11. ...but what do we call ourselves? ‣ UX designer ‣ UX consultant ‣ UX architect ‣ Service designer ‣ See more at http://london-ia.ning.com/forum/topics/do-you-call-yourself-an But ultimately it doesn’t really matter - we are not defined by what we call ourselves, but the way we operate and the outcomes we support
  • 12. It comes down to our make-up Ensuring the right products and services Designing in the dynamic Design strategy Visual design of affordances Business strategy Storyboarding Brand strategy Prototyping Marketing strategy Designing for flow Service design Experience Interaction Change management Strategy Design User Information Research Architecture Understanding audiences Structuring information Traditional market research spaces Contextual research Information design Statistics Classification Analytics Analysis
  • 13. We’re all different Experience Interaction Strategy Design Mapping of different UX professionals against the different modes User Information Research Architecture
  • 14. But we need to plan which we are going to grow Experience Interaction Strategy Design User Information Research Architecture
  • 15. And acknowledge that we are both designers and consultants UCD is just good design Designers Experience Strategy is Consultants just good consulting
  • 16. As the more established disciplines will soon be doing UX as well as, if not better than, us Industrial Management Project Marketing Developers designers consultants managers UX prize

Editor's Notes

  1. We talk about the holy trinity at The Team.