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SELL YOURSELF BETTER
Jason Mesut - Head of User Experience, RMA




@jasonmesut
2001
10 years ago
At one of the early UPA events


 Giles Colborne asked

“ Who are the
  gurus in UK?

 Who should
 they be ”
At one of the early UPA events


               I responded with.


              “ Fat
               Someone who isn’t...


               Ugly
               Lacks interpersonal
               skills
               Negative ”
At one of the geeky events
Not a good framework
But a good start
2005
6 years ago
Euro IA submission


‣ Input from peers, developers, clients,
 designers, project managers, CEOs

‣ Asked what makes a great user
 experience professional?
2005 - 1st Euro IA
18 key
attributes
9 useful
for selling
Worked with nearly 200 UX
                                                                       10 - Present
                                                            08 - 10


                                                                         41
                                           05 - 08


                                                              9
                            04 - 05


                                           85
              01 - 04


                            30
98 - 00


15            11                            Oyster/
                                                            The Team
                                                                           RMA
                              Flow
  Yell
                 PA                        Framfab/
                                              LBI
                                                                         Applications
                                                              Comms
                                           Digital agenc
                                                        y                consultancy
                            User-Centred                      agency
              Management       Design
   Online
              consultancy    consultancy
  business
  directory
Perfect EA


‣ Soft skill focused

‣ Too unwieldy for an interview
 or review


Needed something different
ExS              IxD
    Experience      Interaction
     Strategy         Design



        UR               IA
       User         Information
     Research       Architecture



4 key disciplines of User Experience
Industrial design
                               Design    Device
                              strategy   interface
                                         design


                        ExS                          IxD

             Business                                      Software
Marketing,   strategy                                        design
                                                                      HCI
consulting   Market                                           Web
             research                                       design



                        UR                           IA
                                Design   Library
                              research   science



                              Psychology
Industrial design
                                Design    Device
                               strategy   interface
                                          design


                         ExS                          IxD

 Business     Business                                      Software
              strategy                                        design
consulting,                                                            HCI
              Market                                           Web
Marketing     research                                       design



                         UR                           IA
                                 Design   Library
                               research   science



                               Psychology
ExS              IxD
Experience      Interaction
 Strategy         Design



   UR               IA
  User         Information
Research       Architecture



  Insight and big picture
ExS             IxD
Experience     Interaction
 Strategy        Design



   UR               IA
  User         Information
Research       Architecture



   User Interface Craft
ExS             IxD
Experience     Interaction
 Strategy        Design



   UR               IA
  User         Information
Research       Architecture



 Conceptual, design, feel
ExS              IxD
Experience      Interaction
 Strategy         Design



   UR               IA
  User         Information
Research       Architecture



  Analysis, rigour, logic
ExS              IxD
    Experience      Interaction
     Strategy         Design



        UR               IA
       User         Information
     Research       Architecture



4 key disciplines of User Experience
Why don’t you have a go
Industrial design
                                Design    Device
                               strategy   interface
                                          design


                         ExS                          IxD

 Business     Business                                      Software
              strategy                                        design
consulting,                                                            HCI
              Market                                           Web
Marketing     research                                       design



                         UR                           IA
                                 Design   Library
                               research   science



                               Psychology
1. Know yourself
Why sell ourselves better?
Better job?
Better job?
Same company
New company
Make our lives
better or easier
Create a better
product or service
2. Define your goal
Who are you selling to?
Boss



Colleague



  Peer



  Client
Read what they read
Read what they read
 Use their language
Read what they read
 Use their language
  Research them
Simon Doggett



Empathise
with your
audience
Senior UX recruiters



- Busy in day
- See lots of cvs & portfolios
- Often review on move
We have limited time to work
out why you are different and
if you fit with our team
3. Target your audience
Ways to sell yourself
      Blog
    Speaking
 Books / websites
        CV
    Portfolio
    LinkedIn
Blog    Thinker
        Speaker     Thought leader
Books / websites    Consultant
              CV    Experienced
        Portfolio   Designer
        LinkedIn    Job hunter
Depends on how you want
 to be perceived and who
     you are talking to
I’ve seen a lot of portfolios

    Since October 2010 - past 7 months


450+ 80+                          24
 CVs and        Interviews         Hires
portfolios
UX Portfolios are 80% bad*


     *The above is a guesstimate. Don’t crucify me
UX Portfolios are 80% bad
‣ No project context

‣ Lack of process demonstrated

‣ Excuses about confidentiality

‣ Packaging & medium gets in the way
I had to do something
‣ Ranted on London IA forum

‣ Set up a closed group session to
 ‘show and tell’ example portfolios

‣ Shared output back on London IA
Lee McIvor




   1. Introduce
   yourself
Lee McIvor
who am I?

I’ve been a user experience consultant for over 5 years, and have
been freelance for around 3 years. Prior to that I worked variously as
a software and web developer for another 6 years, after leaving
university in 1998.


Originally from Liverpool, I studied Economics at Northumbria
University, which taught me what I didn’t want to do with the rest of
my life. After that I found myself studying an evening course in
Interaction Design at Sunderland University, which showed me how
interesting a day at work could be.
Lee McIvor
what do I do?

Over the course of my career so far I have gained a range of
experience, including interaction design, usability evaluation,
qualitative and quantitative research, and web accessibility.


In many of my recent engagements I have o ered the full spectrum
of services to my clients to enable them to ful ll a project, and often
to help them begin to build these competencies within their own
organisations.


I’m a great believer in not only developing my own knowledge, but
sharing it with others too.
Georgette Sullivan
2. Demonstrate
 your working
It’s like Math(s)
The act is
 as important
as the artefact
Lee McIvor
research & analysis

The best experiences are designed when you have
a deep understanding of the users of a given
service, product or system. For this reason a good
research phase combined with e ective, detailed
analysis are vital.


I have been involved in a range of research
projects, within a range of industries including
investment fund management, travel, grocery and
social housing services.
Lee McIvor
design

I really enjoy sketching and collaborating with
clients and colleagues when beginning the design
phase. These early stages provide a space for
creative thinking, discussion of research ndings
and how they might impact design, and most of all
for considering the widest range of ideas as
possible with few inhibitions.
Jason Mesut
Jason Mesut
Simon Doggett

Concepts

       Collaborative ideation      I’ve facilitated many sketching and brainstorming sessions, collecting the best ideas with
                                   fellow designers and non creatives too.




      Importance vs. feasibility   I’ve helped identify key performance indicators that really matter, and attach them to
                                   functionality while gaining assessment from developers and managers.




              Tangible futures     I’ve helped business teams and clients see what the long term product vision looks like
                                   by prototyping and signing o tangible future documents. Phase 2 isn’t always a myth.




Business goals vs. requirements    I’ve been passionate in separating business and design strategy when necessary, to help
                                   the product grow and to make sure the experts are looking after their respective
                                   domains.




                                      8
Simon Doggett

Sketches & Scamps




                                                                                            Video browser page




                      The original project wall for the xxxx Video project. We used magic
              whiteboards to sketch through all the main conc                               Early homepage concept
                       on paper. This work belongs to me and one other graphic designer.
                                                                                                                     10
3. Share your project
     experience
Case	
  Study
                                                                                                                 Roles he played                             THE TELEGRAPH
                                                                                                                                                                     IA	
  |	
  IxD	
  |	
  UXD	
  |	
  UI


PROJECT                                                     ACTION

               Telegraph	
  Fantasy	
  Football              As	
  we	
  were	
  up	
  against	
  it	
  f                       e	
  wasn’t	
  a	
  grea                      vailable	
  to	
  
                                                             spend	
  making	
  sure	
  we	
  had	
  the	
  corr                                       t	
  started	
  sketching	
  -­‐	
  when	
  
                                                                                    en	
  work	
  at	
  a	
  very	
  small	
  scale,	
  this	
  helps	
  me	
  concentrate	
  on	
  just	
  the	
  
DATE
                                                             crux	
  of	
  the	
  idea,	
  whilst	
  allowing	
  me	
  to	
  generate	
  lots	
  of	
  ideas	
  in	
  a	
  small	
  amount	
  of	
  

  August	
  2010

PLATFORMS

    	
   iPhone

DELIVERABLES

    	
     User	
  journeys
    	
     Wireframes
    	
     Sitemaps
    	
     Visual	
  designs                                 I	
  developed	
  a	
  3	
  step	
  pr             ering	
  feedback	
  throughout	
  the	
  process	
  to	
  ensure	
  
                                                             a	
  user	
  always	
  knows	
  what	
  to	
  do	
  next:
CHALLENGE
                                                                    Drop players select	
  which	
  players	
  you	
  want	
  to	
  drop	
  whilst	
  also	
  changing	
  
  The	
  Telegraph	
  approached	
  us	
  in	
  July	
              forma              fo	
  bar	
  provides	
  hints	
  as	
  to	
  what	
  the	
  user	
  must	
  do	
  -­‐	
  choosing	
  
  2010	
  enquiring	
  whether	
  we	
  could	
                     certain	
  forma                 equire	
  players	
  in	
  cert                         o	
  be	
  dropped.
                 Transfers                                          Pick players              om	
  tab	
  bar	
  allows	
  you	
  to	
  switch	
  between	
  available	
  
  build	
  them	
  an	
  account	
  management	
  
  app	
  for	
  their	
  Fantasy	
  Football	
  game,	
                              a              w	
  many	
  player                                  ou	
  s                    o	
  
Drop players select	
  which	
  players	
  you	
  want	
  to	
  drop	
  whilst	
  also	
  changing	
  
The	
  Telegraph	
  approached	
  us	
  in	
  July	
                                              forma                   fo	
  bar	
  provides	
  hints	
  as	
  to	
  what	
  the	
  user	
  must	
  do	
  -­‐	
  choosing	
  
2010	
  enquiring	
  whether	
  we	
  could	
                                                     certain	
  forma                      equire	
  players	
  in	
  cert                              o	
  be	
  dropped.
               Transfers                                                                          Pick players                   om	
  tab	
  bar	
  allows	
  you	
  to	
  switch	
  between	
  available	
  
build	
  them	
  an	
  account	
  management	
  
app	
  for	
  their	
  Fantasy	
  Football	
  game,	
                                                                   a              w	
  many	
  player                                      ou	
  s                o	
  
by	
  the	
  beginning	
  of	
  the	
  coming	
                                                   pick.	
  Available	
  budget	
  is	
  displayed	
  and	
  the	
  op                 o	
  sort	
  players	
  b
football	
  season.                                                                                  ers.	
  
                                                        fers                Trans                 Review changes con                                y	
  or	
  go	
  back	
  to	
  change.
                                                                                                              12:00 PM                                    O2-UK               12:00 PM
                                                                                      O2-UK
It	
  would	
  only	
  be	
  available	
  to	
  exis
                                   12:00 PM                                          Cancel              Drop players
                                                                                                                                      Pick
                                                                                                                                                           Drop
                                                                                                                                                                       Pick players                   Review
              O2-UK                                         Pick new
users	
  who	
  have	
  already	
  chosen	
  their	
  
              Cancel    Drop players                         players
                                                                                          You need       to drop 1 defen
                                                                                                                        der to use 3-5
                                                                                                                                       -2
                                                                                                                                                                  Y
                                                                                                                                                                                            elders                 O2-UK
                                                                                                                                                                                                                                       12:00 PM

                                                                                                                                                                                                                                            es                     rm
                                                                                                                            Transfers 22                Budget £8.7m                                                           Review chang
team,	
  allowing	
  them	
  tTrancheck	
  how	
  
                                   o	
  sfers 22
                                                  your      team.                                                                                                                                                    Pick
                 Ta   p players to dr
                                     op them from                                     Budget £2.2m                                                                                       Transfers 22
                                                                                                                                                                                                                                                                     ange
                                                                                                                                                                                                                                                     ng after this ch
                                                                                                                          Points
                                                                                                                                       Value                                                                                   6 transfers remaini
                     £2.2m                                                                                 Team
                                                                                                                                                         Name          Team                                      You will have
their	
  team	
  is	
  performing	
  each	
  week,	
  
                                                                                                                                                                                     Points
              Budget                                                                                                                                                                                 Value                                                          2)
                                                                                      Position
                                                                                                                                                                                                                                (-£4.5m)             Transfers 24 (+
                                                Points
                                                               Value                                                                                 Defenders - You need
                                                                                                                                                                            to drop 1 defender to                  Budget £0.1m
                                 Team                                                Defenders                                                                                                       use 3-5-2
              Position


             Defenders
                                         t	
  importantly	
                            Player 2
                                                                                                              TM1           Xpts      £X.Xm           Player 2          TM1          Xpts        £X.Xm
                                                                                                                                                                                                                 Players In
                                                                                                                                                                                                                                                     Xpts      £X.Xm
                                                                                                                                                                                                                                       TM1

make	
  transfers.                                             £X.Xm                                                                                                                                                Player 2
                                   TM1            Xpts                                                                                £X.Xm           Player 3
                                                                                                                            Xpts                                        TM2
               Player 2                                                                                        TM2                                                                   Xpts        £X.Xm                                                          £X.Xm
                                                                                        Player 3                                                                                                                                                     Xpts
                                                                                                                                                                                                                                       TM2
                                                                £X.Xm                                                                                                                                               Player 3
                                   TM2            Xpts                                                                                 £X.Xm          Player 4
                                                                                                                             Xpts                                      TM3          Xpts
                Player 3                                                                                       TM3                                                                              £X.Xm
                                                                                        Player 4                                                                                                                  Players Out

Whilst	
  the	
  majority	
  of	
  the	
  app	
  was	
  
                Player 4
                                    TM3            Xpts         £X.Xm

                                                                                         Player 5
                                                                                                                TM4           Xpts      £X.Xm        Player 5          TM4          Xpts        £X.Xm                Player 6
                                                                                                                                                                                                                                        TM3           Xpts       £X.Xm



an	
  exercise	
  in	
  displaying	
  lists	
  of	
  
                 Player 5
                                    TM4             Xpts            £X.Xm
                                                                                              elders
                                                                                                                                                        elders
                                                                                                                                                                                                                      Player 5
                                                                                                                                                                                                                                        TM4            Xpts      £X.Xm

                                                                                                                                            £X.Xm    Player 6

informa                      ansf
                                                                                                                               Xpts                                    TM3          Xpts
                                                                                                                  TM3                                                                          £X.Xm
                       elders                                                             Player 6
                                                                    £X.Xm                                                                               GK                                 1
                                                     Xpts                                                                                    3-5-2                    DEF

allowed	
  users	
  to	
  change	
  forma
                                        TM3                                                                                   4-3-3                                               MID            STR
                  Player 6                                                                                        4-5-1
                                                                                                 4-4-2
                                                                    3-5-2
                                                    4-3-3

w                                            yers	
  at	
  
                                        4-5-1
                         4-4-2



an                                                                                  OUTCOME

I	
  saw	
  this	
  as	
  the	
  biggest	
  obstacle	
  in	
                         To	
  date	
  the	
  applica                                     wnloads,	
  of	
  which	
  95%	
  s
making	
  the	
  app	
  a	
  success.                                                every	
  week.	
  On	
  average	
  it	
  is	
  genera                                e	
  views	
  a	
  month.	
  Users	
  of	
  
                                                                                     the	
  app	
  mak                                  t	
  of	
  transfers	
  then	
  those	
  playing	
  via	
  the	
  website.	
  
We still want to see
deliverables as well
Content tips

1. Introduce yourself
2. Demonstrate your working
3. Share project experience
Packaging tips

‣ Structure with a clear journey and narrative

‣ Keep it real

‣ Don’t let the medium or design get in the way

‣ Let your work(ing) shine through
Confidentiality tips
‣ Trust people

‣ Anonymise / de-brand / re-create

‣ Show personal work

‣ Set passwords on pdfs

‣ Put an NDA in place
Portfolios are not
just for new jobs
Not just for new jobs

‣ Remember what you have done

‣ Communicate what you’ve done before

‣ Give you license to repeat & improve

‣ Help train and educate others

‣ Sell Process, Solutions, Your company
“ the act of coming to
 conclusions about your own
 contribution in the world so
 that you can make it
 meaningful for someone else”
 Tim Brown
 http://www.youtube.com/watch?v=D18Jyl-aWIY&feature=player_embedded
“ [...] an architected
 communication of what it
 means to be you, and what it
 means to others who work
 with you ”
 Tim Brown
  http://www.youtube.com/watch?v=D18Jyl-aWIY&feature=player_embedded
The act is
 as important
as the artefact
Photograph workshops
Keep your sketches
Save your outputs
Edit video
4. Run a portfolio
But there’s one thing that
   all of this relies on
Doing great work
Time & energy are the only
   things in your way...
“don’t look for the
next opportunity.
the one you have
in hand IS the
opportunity.”

Paul Arden
1. Know yourself
2. Know your goal
3. Target your audience
4. Run a portfolio
5. Do great work
Big thanks to:


Portfolio stars
Simon Doggett
Lee McIvor
Giulia Piu
Georgette Sullivan
Sam Smith
Rob Graham


My past employers
RMA, The Team, LBi, Flow, PA, Yell
Get detail and updates at
betteruxportfolios.com

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Sell Yourself Better 1.0

  • 1. SELL YOURSELF BETTER Jason Mesut - Head of User Experience, RMA @jasonmesut
  • 3. At one of the early UPA events Giles Colborne asked “ Who are the gurus in UK? Who should they be ”
  • 4. At one of the early UPA events I responded with. “ Fat Someone who isn’t... Ugly Lacks interpersonal skills Negative ”
  • 5. At one of the geeky events
  • 6. Not a good framework But a good start
  • 8. Euro IA submission ‣ Input from peers, developers, clients, designers, project managers, CEOs ‣ Asked what makes a great user experience professional?
  • 9. 2005 - 1st Euro IA
  • 12. Worked with nearly 200 UX 10 - Present 08 - 10 41 05 - 08 9 04 - 05 85 01 - 04 30 98 - 00 15 11 Oyster/ The Team RMA Flow Yell PA Framfab/ LBI Applications Comms Digital agenc y consultancy User-Centred agency Management Design Online consultancy consultancy business directory
  • 13. Perfect EA ‣ Soft skill focused ‣ Too unwieldy for an interview or review Needed something different
  • 14. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture 4 key disciplines of User Experience
  • 15. Industrial design Design Device strategy interface design ExS IxD Business Software Marketing, strategy design HCI consulting Market Web research design UR IA Design Library research science Psychology
  • 16. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy design consulting, HCI Market Web Marketing research design UR IA Design Library research science Psychology
  • 17. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Insight and big picture
  • 18. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture User Interface Craft
  • 19. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Conceptual, design, feel
  • 20. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture Analysis, rigour, logic
  • 21. ExS IxD Experience Interaction Strategy Design UR IA User Information Research Architecture 4 key disciplines of User Experience
  • 22.
  • 23.
  • 24.
  • 25. Why don’t you have a go
  • 26. Industrial design Design Device strategy interface design ExS IxD Business Business Software strategy design consulting, HCI Market Web Marketing research design UR IA Design Library research science Psychology
  • 34. Who are you selling to?
  • 37. Read what they read Use their language
  • 38. Read what they read Use their language Research them
  • 40. Senior UX recruiters - Busy in day - See lots of cvs & portfolios - Often review on move
  • 41. We have limited time to work out why you are different and if you fit with our team
  • 42. 3. Target your audience
  • 43. Ways to sell yourself Blog Speaking Books / websites CV Portfolio LinkedIn
  • 44. Blog Thinker Speaker Thought leader Books / websites Consultant CV Experienced Portfolio Designer LinkedIn Job hunter
  • 45. Depends on how you want to be perceived and who you are talking to
  • 46. I’ve seen a lot of portfolios Since October 2010 - past 7 months 450+ 80+ 24 CVs and Interviews Hires portfolios
  • 47. UX Portfolios are 80% bad* *The above is a guesstimate. Don’t crucify me
  • 48. UX Portfolios are 80% bad ‣ No project context ‣ Lack of process demonstrated ‣ Excuses about confidentiality ‣ Packaging & medium gets in the way
  • 49. I had to do something ‣ Ranted on London IA forum ‣ Set up a closed group session to ‘show and tell’ example portfolios ‣ Shared output back on London IA
  • 50. Lee McIvor 1. Introduce yourself
  • 51. Lee McIvor who am I? I’ve been a user experience consultant for over 5 years, and have been freelance for around 3 years. Prior to that I worked variously as a software and web developer for another 6 years, after leaving university in 1998. Originally from Liverpool, I studied Economics at Northumbria University, which taught me what I didn’t want to do with the rest of my life. After that I found myself studying an evening course in Interaction Design at Sunderland University, which showed me how interesting a day at work could be.
  • 52. Lee McIvor what do I do? Over the course of my career so far I have gained a range of experience, including interaction design, usability evaluation, qualitative and quantitative research, and web accessibility. In many of my recent engagements I have o ered the full spectrum of services to my clients to enable them to ful ll a project, and often to help them begin to build these competencies within their own organisations. I’m a great believer in not only developing my own knowledge, but sharing it with others too.
  • 53.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 62. The act is as important as the artefact
  • 63. Lee McIvor research & analysis The best experiences are designed when you have a deep understanding of the users of a given service, product or system. For this reason a good research phase combined with e ective, detailed analysis are vital. I have been involved in a range of research projects, within a range of industries including investment fund management, travel, grocery and social housing services.
  • 64. Lee McIvor design I really enjoy sketching and collaborating with clients and colleagues when beginning the design phase. These early stages provide a space for creative thinking, discussion of research ndings and how they might impact design, and most of all for considering the widest range of ideas as possible with few inhibitions.
  • 67. Simon Doggett Concepts Collaborative ideation I’ve facilitated many sketching and brainstorming sessions, collecting the best ideas with fellow designers and non creatives too. Importance vs. feasibility I’ve helped identify key performance indicators that really matter, and attach them to functionality while gaining assessment from developers and managers. Tangible futures I’ve helped business teams and clients see what the long term product vision looks like by prototyping and signing o tangible future documents. Phase 2 isn’t always a myth. Business goals vs. requirements I’ve been passionate in separating business and design strategy when necessary, to help the product grow and to make sure the experts are looking after their respective domains. 8
  • 68. Simon Doggett Sketches & Scamps Video browser page The original project wall for the xxxx Video project. We used magic whiteboards to sketch through all the main conc Early homepage concept on paper. This work belongs to me and one other graphic designer. 10
  • 69. 3. Share your project experience
  • 70. Case  Study Roles he played THE TELEGRAPH IA  |  IxD  |  UXD  |  UI PROJECT ACTION Telegraph  Fantasy  Football As  we  were  up  against  it  f e  wasn’t  a  grea vailable  to   spend  making  sure  we  had  the  corr t  started  sketching  -­‐  when   en  work  at  a  very  small  scale,  this  helps  me  concentrate  on  just  the   DATE crux  of  the  idea,  whilst  allowing  me  to  generate  lots  of  ideas  in  a  small  amount  of   August  2010 PLATFORMS   iPhone DELIVERABLES   User  journeys   Wireframes   Sitemaps   Visual  designs I  developed  a  3  step  pr ering  feedback  throughout  the  process  to  ensure   a  user  always  knows  what  to  do  next: CHALLENGE Drop players select  which  players  you  want  to  drop  whilst  also  changing   The  Telegraph  approached  us  in  July   forma fo  bar  provides  hints  as  to  what  the  user  must  do  -­‐  choosing   2010  enquiring  whether  we  could   certain  forma equire  players  in  cert o  be  dropped. Transfers Pick players om  tab  bar  allows  you  to  switch  between  available   build  them  an  account  management   app  for  their  Fantasy  Football  game,   a w  many  player ou  s o  
  • 71. Drop players select  which  players  you  want  to  drop  whilst  also  changing   The  Telegraph  approached  us  in  July   forma fo  bar  provides  hints  as  to  what  the  user  must  do  -­‐  choosing   2010  enquiring  whether  we  could   certain  forma equire  players  in  cert o  be  dropped. Transfers Pick players om  tab  bar  allows  you  to  switch  between  available   build  them  an  account  management   app  for  their  Fantasy  Football  game,   a w  many  player ou  s o   by  the  beginning  of  the  coming   pick.  Available  budget  is  displayed  and  the  op o  sort  players  b football  season. ers.   fers Trans Review changes con y  or  go  back  to  change. 12:00 PM O2-UK 12:00 PM O2-UK It  would  only  be  available  to  exis 12:00 PM Cancel Drop players Pick Drop Pick players Review O2-UK Pick new users  who  have  already  chosen  their   Cancel Drop players players You need to drop 1 defen der to use 3-5 -2 Y elders O2-UK 12:00 PM es rm Transfers 22 Budget £8.7m Review chang team,  allowing  them  tTrancheck  how   o  sfers 22 your team. Pick Ta p players to dr op them from Budget £2.2m Transfers 22 ange ng after this ch Points Value 6 transfers remaini £2.2m Team Name Team You will have their  team  is  performing  each  week,   Points Budget Value 2) Position (-£4.5m) Transfers 24 (+ Points Value Defenders - You need to drop 1 defender to Budget £0.1m Team Defenders use 3-5-2 Position Defenders t  importantly   Player 2 TM1 Xpts £X.Xm Player 2 TM1 Xpts £X.Xm Players In Xpts £X.Xm TM1 make  transfers. £X.Xm Player 2 TM1 Xpts £X.Xm Player 3 Xpts TM2 Player 2 TM2 Xpts £X.Xm £X.Xm Player 3 Xpts TM2 £X.Xm Player 3 TM2 Xpts £X.Xm Player 4 Xpts TM3 Xpts Player 3 TM3 £X.Xm Player 4 Players Out Whilst  the  majority  of  the  app  was   Player 4 TM3 Xpts £X.Xm Player 5 TM4 Xpts £X.Xm Player 5 TM4 Xpts £X.Xm Player 6 TM3 Xpts £X.Xm an  exercise  in  displaying  lists  of   Player 5 TM4 Xpts £X.Xm elders elders Player 5 TM4 Xpts £X.Xm £X.Xm Player 6 informa ansf Xpts TM3 Xpts TM3 £X.Xm elders Player 6 £X.Xm GK 1 Xpts 3-5-2 DEF allowed  users  to  change  forma TM3 4-3-3 MID STR Player 6 4-5-1 4-4-2 3-5-2 4-3-3 w yers  at   4-5-1 4-4-2 an OUTCOME I  saw  this  as  the  biggest  obstacle  in   To  date  the  applica wnloads,  of  which  95%  s making  the  app  a  success. every  week.  On  average  it  is  genera e  views  a  month.  Users  of   the  app  mak t  of  transfers  then  those  playing  via  the  website.  
  • 72.
  • 73. We still want to see deliverables as well
  • 74.
  • 75.
  • 76.
  • 77. Content tips 1. Introduce yourself 2. Demonstrate your working 3. Share project experience
  • 78. Packaging tips ‣ Structure with a clear journey and narrative ‣ Keep it real ‣ Don’t let the medium or design get in the way ‣ Let your work(ing) shine through
  • 79. Confidentiality tips ‣ Trust people ‣ Anonymise / de-brand / re-create ‣ Show personal work ‣ Set passwords on pdfs ‣ Put an NDA in place
  • 80. Portfolios are not just for new jobs
  • 81. Not just for new jobs ‣ Remember what you have done ‣ Communicate what you’ve done before ‣ Give you license to repeat & improve ‣ Help train and educate others ‣ Sell Process, Solutions, Your company
  • 82. “ the act of coming to conclusions about your own contribution in the world so that you can make it meaningful for someone else” Tim Brown http://www.youtube.com/watch?v=D18Jyl-aWIY&feature=player_embedded
  • 83. “ [...] an architected communication of what it means to be you, and what it means to others who work with you ” Tim Brown http://www.youtube.com/watch?v=D18Jyl-aWIY&feature=player_embedded
  • 84. The act is as important as the artefact
  • 89. 4. Run a portfolio
  • 90. But there’s one thing that all of this relies on
  • 92. Time & energy are the only things in your way...
  • 93. “don’t look for the next opportunity. the one you have in hand IS the opportunity.” Paul Arden
  • 94. 1. Know yourself 2. Know your goal 3. Target your audience 4. Run a portfolio 5. Do great work
  • 95. Big thanks to: Portfolio stars Simon Doggett Lee McIvor Giulia Piu Georgette Sullivan Sam Smith Rob Graham My past employers RMA, The Team, LBi, Flow, PA, Yell
  • 96. Get detail and updates at betteruxportfolios.com