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Building your Design A-Team

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My presentation focusing on building your best design team, and providing a framework for framing your team. As prepared exclusively for the Leading Design Conference in London.

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Building your Design A-Team

  1. 1. Building your A-Team 25 October 2016 | Leading Design conference 2016 Jason Mesut Resonant Design and Innovation @jasonmesut
  2. 2. We’re in interesting times Exciting & challenging
  3. 3. There is Growing demand
  4. 4. Organisations have Desire to scale
  5. 5. A frustrating Shortage of supply
  6. 6. A s**storm of Charlatans Product designers UX/UI designers UX engineers Post discipline designer UX architects
  7. 7. Ever-changing Fierce competition
  8. 8. People that don’t stick around Fickle talent More money Better process Nicer office Bigger team More worthy projects Variety
  9. 9. Packed diary Never enough time
  10. 10. How do you Build a great team that lasts? Q: Given… – High demand – Supply shortage – S**tstorm of charlatans – Fierce competition – Fickle talent – Never enough time – Desire to scale
  11. 11. How do you Build your A-Team? Q:
  12. 12. – London focus – 17 years experience – Mostly agency/consultancy – Long-term projects – Hired 100s of designers – Reviewed 1,000s of cvs + folios – Built small and large teams – Advise others Caveat Personal perspective
  13. 13. Caveat Haven’t built a team in years* * Yes, I got sick of it
  14. 14. Caveat No silver bullets
  15. 15. Given the complexity Where should you focus?
  16. 16. Key team building activities Frame Hire Fire Grow Adapt Exit Scope and position the team and the roles within it Attract and assess the fit of people to your team Manage those that don’t and can’t fit into your team Develop individuals, scale the team, increase its presence it Flex to changing needs and the team dynamics itself Get out to let others grow and shape things without dependence on you
  17. 17. They are parallel, not sequential Frame Hire Fire Grow Adapt Exit Join date Changing context over time
  18. 18. A focus for the next 15 minutes Frame Hire Fire Grow Adapt Exit Scope and position the team and the roles within it Attract and assess the fit of people to your team Manage those that don’t and can’t fit into your team Develop individuals, scale the team, increase its presence it Flex to changing needs and the team dynamics itself Get out to let others grow and shape things without a dependence on you
  19. 19. A focus for the next 15 minutes Frame Hire Scope and position the team and the roles within it Attract and assess the fit of people to your team Sets the direction for everything else
  20. 20. Frame Understand and position your team within its current and future context
  21. 21. How framing helps Frame Hire Fire Grow Adapt Exit Helps all key steps of building your A-Team Sell to and assess candidates Manage performance and fit against Defines shape of future team, how you sell it and how you develop others Gives you something to adapt from and to Gives you clarity on whether to stay, go or move
  22. 22. Hire Honestly represent your positioning to others to ensure the right fit and manage expectations
  23. 23. You want to Attract and assess talent to your frame
  24. 24. You should Create a positive environment Honest Fair Respectful Professional Open
  25. 25. So that People have the best opportunity to shine
  26. 26. Clarity helps the hiring process A good framing of your team helps you 1. Write a unique job spec 2. Review cvs and folios 3. Interview candidates 4. Profile them 5. Assess their skills 6. Check references 7. Negotiate a package
  27. 27. How should you frame and hire your A-Team?
  28. 28. Think W A T C H
  29. 29. Think W A T C HWork Approach Team Career Help
  30. 30. W A T C H Work Approach Team Career Help What type of work do you (want to) do?
  31. 31. – Research – Strategy – Concept – Delivery – Optimisation – Web – Mobile – Desktop – Products – Environments – eCommerce – Marcomms – Enterprise apps – Financial tools – Consumer apps – Finance – Healthcare – Retail – Startups – Big brand… Frame Hire W A T C H Work Approach Team Career Help Level of innovation Medium Nature Who for
  32. 32. Frame Hire W A T C H Work Approach Team Career Help Relevant or transferable experience Interests and reservations Level of innovation Medium Nature Who for
  33. 33. .wordpress.com slideshare.com/ 81,765 views 3,822 downloads Introduce yourselfEmployers will want to know who you are, and if people (the team and your clients) are going to get along with you. They also want to know what makes you different to everyone else. blog posts you have written) LinkedIn references) Demonstrate your working the result Share your project experience and structured case studies that research or analysis uncovered) involvement (e.g. increased revenue, happier customers) Structure with a clear journey and strong narrative Work out a clear structure, and try to stick to it throughout Don’t let the medium or the design get in the way access to your content? Keep it real UX Portfolio Tips 2 1 3 includ
  34. 34. W A T C H Work Approach Team Career Help How do you approach the work you do?
  35. 35. – UCD – Service Design – Lean – XP / SCRUM – Organisation – Proximity – Philosophies – Time Methods + mindset Inter-team collaborationFrame Hire – JTBD – JFDI – CHAOS – Double Diamond W A T C H Work Approach Team Career Help
  36. 36. Methods + mindset Inter-team collaborationFrame Hire Alignment Flexibility to change W A T C H Work Approach Team Career Help
  37. 37. It’s hard to assess someone’s approach
  38. 38. Assessing approach Design challenges offer context control
  39. 39. Design challenges They are flawed – False negatives + positives – False context – Take time – Puts people off
  40. 40. Design challenges Not all bad – Understand their flaws – Appreciate the positives – Focus on approach – Use sparingly
  41. 41. W A T C H Work Approach Team Career Help What’s your team like?
  42. 42. Frame Hire W A T C H Work Approach Team Career Help – Individuals – Skills – Quality bar – How you talk about them – Shape – Reporting lines – Project vs. functional – Culture – Socials – Official get togethers People Structure Intra + inter team
  43. 43. Frame Hire Role they play Informal references W A T C H Work Approach Team Career Help People Structure Intra + inter team
  44. 44. Profile Soft skills How do they engage with others and how do they think?
  45. 45. Profile Hard skills and expertise The craft execution skills
  46. 46. Popular, reductive, bastardisation of Adaptive Path framework
  47. 47. Profile Shape the role and the talent –What do you need? –Where do you/they think they are?
  48. 48. How do you support career development? W A T C H Work Approach Team Career Help
  49. 49. Frame Hire – Train – Advise – Coach – Monitor – Review – Assess – Progress – Incentivise – Praise Develop individual Manage performance Reward and recognise W A T C H Work Approach Team Career Help
  50. 50. Frame Hire Journey Develop individual Manage performance Reward and recognise W A T C H Work Approach Team Career Help Work / life balance Future Personal situation
  51. 51. Experience Aptitude Aspiration What have they got evidence of doing? Where do their skills and temperament seem to align? Where do they want to develop? Identify capabilities and growth areas
  52. 52. Over 70 areas and growing Techniques, methods, approaches
  53. 53. W A T C H Work Approach Team Career Help Where do you need help?
  54. 54. Frame Hire – Competition – Pace – Quality – Role – Culture – Expertise Organisation W A T C H Work Approach Team Career Help Team You – Time – Support – Sounding board
  55. 55. Frame Hire Experience Organisation Skills W A T C H Work Approach Team Career Help Team You Perspective Desire
  56. 56. Key takeaways – Create a positive environment to assess people fairly – Profile what you need and assess against that – Use design challenges to understand approach but beware false positives + negatives – Frame your A-Team and the roles within it
  57. 57. 6 key activities for growing a team Frame Hire Fire Grow Adapt Exit
  58. 58. To frame, think W A T C H Work Approach Team Career Help
  59. 59. Thank you Jason Mesut Resonant Design and Innovation @jasonmesut slideshare.com/jasonmesut betteruxportfolios.wordpress.com

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