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MCM2100Term PaperCritical Analysis of Media
Purpose… To explore the social, cultural, ethical,  and other ramifications of media on  our world You will do this thro...
What is Critical Writing? Common meaning of criticism is to  “find fault” Critics can also recognize excellence “… the ...
Function of the Critic Introduce audiences to new authors,  works, or concepts Show the significance of a given topic  o...
Critical Analysis Writing… includes evaluation or judgment about  what is being observed is largely an effort to persuad...
Expressing Opinions Your personal opinions will be part of  your argument, but they are  secondary to authors and experts...
Expressing Opinions I feel that Fox News‟s coverage of  President Obama is biased because  during primetime news coverage...
How do I Write This Paper?1.   Identify your Principle Theme2.   Find a primary source(s) (publication)     that supports ...
Example…   Example Theme:    ◦ “I want to explore common themes in viral      video campaigns.”   Find a primary resourc...
Example…   Once you‟ve read about it, go look for    some examples of successful viral    videos    ◦ Do they follow the ...
Process (What to Expect) Key due dates are at top of  assignment Topic Proposal is first:    ◦ Write the proposed theme ...
Process (What to Expect)   Completed first draft is the next key    date    ◦ This means at least five double-spaced,    ...
Process (What to Expect) You will use my feedback and that  from the Writing Center to create a  separate „reflection pap...
Process (What to Expect)   Deliverables for due date    ◦ This details what you need to turn in on      the day the proje...
What this is not… A history report A journal of detailed personal  experiences An exercise in copying and pasting
Some suggestions…   Public Relations crisis communication    disasters   Sexuality in advertising; impact on body    ima...
That‟s all!   Happy writing…                     
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MCM2100 Term Paper Assignment: Critical Analysis

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MCM2100 Term Paper Assignment: Critical Analysis

  1. 1. MCM2100Term PaperCritical Analysis of Media
  2. 2. Purpose… To explore the social, cultural, ethical, and other ramifications of media on our world You will do this through reviewing relevant literature and conducting a content analysis
  3. 3. What is Critical Writing? Common meaning of criticism is to “find fault” Critics can also recognize excellence “… the most valuable criticism is not that which shakes its finger at faults, but that which calls our attention to interesting matters” (Barnet, 2008, p. 11)
  4. 4. Function of the Critic Introduce audiences to new authors, works, or concepts Show the significance of a given topic or theme Increase audience‟s understanding of the topic Enlighten the audience about the relationship between the topic and its potential impact on life, culture, politics, science, etc.
  5. 5. Critical Analysis Writing… includes evaluation or judgment about what is being observed is largely an effort to persuade us by offering: ◦ an argument ◦ a reasoned account ◦ evidence in support of the principle theme
  6. 6. Expressing Opinions Your personal opinions will be part of your argument, but they are secondary to authors and experts on your topic Do not express opinions by stating “I feel…” and “this moves me because…” Avoid the pronoun “I” Point is not to disguise your opinion, but to suggest that it is not private
  7. 7. Expressing Opinions I feel that Fox News‟s coverage of President Obama is biased because during primetime news coverage he was mentioned 25 times with negative connotations and only 4 times with positive connotations. Evidence suggests that Fox News‟s coverage of President Obama is biased. An analysis of four hours of primetime coverage revealed…
  8. 8. How do I Write This Paper?1. Identify your Principle Theme2. Find a primary source(s) (publication) that supports your theme3. Find real world examples4. Explore the issues by critically thinking about social/cultural/economic/etc. perspectives
  9. 9. Example… Example Theme: ◦ “I want to explore common themes in viral video campaigns.” Find a primary resource(s): ◦ Nalty, K. M. (2010). Beyond viral: How to attract customers, promote your brand, and make money with online video. New Jersey: Wiley.
  10. 10. Example… Once you‟ve read about it, go look for some examples of successful viral videos ◦ Do they follow the the book‟s formula for success? ◦ What is different about each one? ◦ What is the same? ◦ How much sales success was attributable to each one? Reflect critically about what you find
  11. 11. Process (What to Expect) Key due dates are at top of assignment Topic Proposal is first: ◦ Write the proposed theme ◦ Describe how you intend to support your stance on it  Already having a primary resource will be helpful here
  12. 12. Process (What to Expect) Completed first draft is the next key date ◦ This means at least five double-spaced, typed pages about your topic Writing Center tutor should have reviewed your paper by this point ◦ Have W.C. tutor email me at conclusion of your tutoring session to verify that you‟ve seen a tutor This is important for getting feedback that will be meaningful to you
  13. 13. Process (What to Expect) You will use my feedback and that from the Writing Center to create a separate „reflection paper‟ that details how you incorporated changes and made revisions based on the feedback you received This is also part of your final grade on the paper
  14. 14. Process (What to Expect) Deliverables for due date ◦ This details what you need to turn in on the day the project is due ◦ Mark your calendars/planners as necessary
  15. 15. What this is not… A history report A journal of detailed personal experiences An exercise in copying and pasting
  16. 16. Some suggestions… Public Relations crisis communication disasters Sexuality in advertising; impact on body image, promiscuity in youth, eating disorders, etc. Recurring themes in reality programs (are they similar, or different?) Frequency of stereotypes in specified media Differences in mission statements of media organizations – how it translates into their products Cultural differences between (any country)‟s media and U.S. media
  17. 17. That‟s all! Happy writing… 

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